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Distimo Month Report Webinar November 2012 (Top Global Brands)

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Distimo Month Report Webinar November 2012 (Top Global Brands)

  1. 1. DISTIMO WEBINAR NOVEMBER 5, 2012 THE 2012 TOP 100 GLOBAL BRANDS APPLE APP STORE PERFORMANCE HENDRIK KOEKKOEK ANALYST VINCENT HOOGSTEDER CEO
  2. 2. Content Month Report Findings •  Brand visibility in the Apple App Store •  Most downloaded apps in the Apple App Store by top brands •  Division of app downloads across countries of global brands in the App Store Distimo App Analytics •  Demo: monitoring the market
  3. 3. Brand visibility in the Apple App Store All brands increased the number of apps during last year
  4. 4. Brand visibility in the Apple App Store 88 brands now have an app available in the Apple App Store
  5. 5. Most downloaded apps in the Apple App Store by top brands Four brands dominate the top 10 most downloaded apps
  6. 6. Most downloaded apps in the Apple App Store by top brands IKEA most successful app for promotional purposes only: 10% of Youtube
  7. 7. Most downloaded apps in the Apple App Store by top brands Starbucks: successful promotion by adding useful features: 19% of Youtube
  8. 8. Most downloaded apps in the Apple App Store by top brands Most valuable brands not most successful in Apple App Store
  9. 9. Most downloaded apps in the Apple App Store by top brands Apple and Google in top five most valuable brands and top five most downloaded
  10. 10. Division of app downloads across countries of global brands Some ‘global’ brands are ‘local’ in terms of app downloads
  11. 11. Division of app downloads across countries of global brands GE most global brand in terms of app downloads
  12. 12. DISTIMOApp Analytics Distimo App A DEMO HTTP://ANALYTICS.DISTIMO.COM
  13. 13. THANK YOU MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COM CONTACTS HENDRIK KOEKKOEK VINCENT HOOGSTEDER MAIL: HENDRIK@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM TWITTER: @HENDRIKKOEKKOEK TWITTER: @HOOGSTEDER

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