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Month Report Webinar - How The Most Successful Apps Monetize Their User Base

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Month Report Webinar - How The Most Successful Apps Monetize Their User Base

  1. 1. DISTIMO WEBINAR APRIL 3, 2013 HOW THE MOST SUCCESSFUL APPS MONETIZE THEIR USER BASE HENDRIK KOEKKOEK ANALYST TIURI VAN AGTEN ANALYST
  2. 2. Our Data TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATA ALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATA
  3. 3. Our Products App Analytics For app developers Monitor daily performance Supports all platforms Free Measuring daily transactions of 150k apps Representing 15-20% global market share
  4. 4. APPIQ Daily download and revenue estimations enable you to analyze any app in the market –whether it is your competitor, potential partner or an investment opportunity. Events such as price changes, featured listings and updates are also included, allowing you to analyze the influence of each event on downloads.
  5. 5. Total IAP Revenue Share iPhone, United States 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Jan '12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan '13 Feb
  6. 6. Revenue Breakdown Per Source iPhone, February, United States 24% Paid Revenue 5% IAP Revenue From Paid Apps 71% IAP Revenue From Free Apps
  7. 7. Top Grossing Applications February 2013 iPhone, United States, apps released since January 2012 iPhone only, iPad revenues and downloads for universal apps not included in this analysis.
  8. 8. Total Revenue Divided By Total Downloads iPhone, United States $5 $4 $3 $2 $1 $0 Paid only Paid with IAP Free with IAP Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  9. 9. Total Revenue Divided By Total Downloads iPad, United States $5 $4 $3 $2 $1 $0 Paid only Paid with IAP Free with IAP Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  10. 10. Total Revenue Divided By Total Downloads iPhone $5 $4 $3 $2 $1 $0 Germany Japan UK US Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  11. 11. THANK YOU MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COM CONTACTS HENDRIK KOEKKOEK TIURI VAN AGTEN MAIL: HENDRIK@DISTIMO.COM MAIL: TIURI@DISTIMO.COM

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