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How To Make Your Marketing Match Your Reality (#mozcon 2015)

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Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.

Publié dans : Marketing, Business
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How To Make Your Marketing Match Your Reality (#mozcon 2015)

  1. #mozcon @danaditomaso
  2. #mozcon @danaditomaso
  3. #mozcon @danaditomaso#mozcon @danaditomaso Your brand is broken.
  4. #mozcon @danaditomaso
  5. #mozcon @danaditomaso Your brand is your promise.
  6. #mozcon @danaditomaso It’s more than marketing.
  7. #mozcon @danaditomaso
  8. #mozcon @danaditomaso
  9. #mozcon @danaditomaso
  10. #mozcon @danaditomaso Humans like consistency.
  11. #mozcon @danaditomaso
  12. #mozcon @danaditomaso#mozcon @danaditomaso Good marketing feels right.
  13. #mozcon @danaditomaso This is why we need brand strategy.
  14. #mozcon @danaditomaso And why digital marketers should lead brand strategy.
  15. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy is the future of marketing.
  16. #mozcon @danaditomaso#mozcon @danaditomaso Let’s get started.
  17. #mozcon @danaditomaso
  18. #mozcon @danaditomaso We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.
  19. #mozcon @danaditomaso Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.
  20. #mozcon @danaditomaso become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential
  21. #mozcon @danaditomaso Start with your core values.
  22. #mozcon @danaditomaso#mozcon @danaditomaso Imagine your company as a person.
  23. #mozcon @danaditomaso
  24. #mozcon @danaditomaso#mozcon @danaditomaso Build the brand strategy.
  25. #mozcon @danaditomaso Step 1: Why did it fail before?
  26. #mozcon @danaditomaso Now: Get the C-level on board.
  27. #mozcon @danaditomaso Step 2: The brand is / is not
  28. #mozcon @danaditomaso Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.
  29. #mozcon @danaditomaso Step 3: Define voice & tone.
  30. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy > voice.
  31. #mozcon @danaditomaso
  32. #mozcon @danaditomaso Now: Get HR on board.
  33. #mozcon @danaditomaso#mozcon @danaditomaso Keep it simple.
  34. #mozcon @danaditomaso Ich liebe es!
  35. #mozcon @danaditomaso Now: Get international on board.
  36. #mozcon @danaditomaso#mozcon @danaditomaso How to sell it?
  37. #mozcon @danaditomaso#mozcon @danaditomaso Show the dream.
  38. #mozcon @danaditomaso
  39. #mozcon @danaditomaso
  40. #mozcon @danaditomaso
  41. #mozcon @danaditomaso
  42. #mozcon @danaditomaso
  43. #mozcon @danaditomaso
  44. #mozcon @danaditomaso Now: Get service on board.
  45. #mozcon @danaditomaso
  46. #mozcon @danaditomaso Go beyond a document.
  47. #mozcon @danaditomaso Always be coaching.
  48. #mozcon @danaditomaso#mozcon @danaditomaso Drive forward with purpose.
  49. #mozcon @danaditomaso

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