Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
This is misleading because people really do use more than one device and one browser to access your site. Which we all know isn’t true. It’s like associating your SIN with your licence plate. So if you report on new vs returning visits, you’re actually not celebrating new visitors. It’s just people who happen to be using another way to access your site, or cleared their cookies, or it’s been a while, or, or…. You should only report on user-based data when you have a login option on your site, visitors actually use it, you’re using universal analytics, you modified your google analytics code to capture your members user id, and you set up a view that uses that ID to see who is new/returning. So basically almost no one, ever.