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Top 10 eCommerce ranking - Internet Retailer

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Presentation of the top 10 eCommerce Apparel/Accesories companies of 2016 - based on Internet Retailer Report

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Top 10 eCommerce ranking - Internet Retailer

  1. 1. 1 APPAREL/ACCESSORIES TOP 10 eCommerce Ranking US, June 2016
  2. 2. INTRODUCTION 2 We encourage you to read it - analysis of the industry leaders should be a regular task in every company, allowing learning the latest solutions and determining the strengths and weaknesses of their own business. This report presents the top 10 players in terms of revenue in the US market, in the category of Apparel/Accessories.
  3. 3. 3 Name Website Revenues ($) Share in Market Average monthly visitors Time on site (average) Page views (average) Gap Inc. www.gap.com 2,500,000,000 7,0% 31 000 000 00:05:51 6.98 Nordstrom Inc. www.nordstrom.com 2,500,000,000 7,0% 37 800 000 00:04:42 5.40 L Brands Inc.-prognoza www.victoriassecret.com 1,628,000,000 4,6% 31 500 000 00:06:04 5.81 LL Bean Inc. prognoza www.llbean.com 1,284,107,000 3,6% 5 200 000 00:04:25 5.66 Zulily Inc. www.zulily.com 1,200,079,000 3,4% 32 900 000 00:07:08 9.46 Neiman Marcus prognoza www.neimanmarcus.com 1,148,500,000 3,2% 7 500 000 00:04:21 5.34 Fanatics Inc. prognoza www.fanatics.com 1,100,000,000 3,1% 2 600 000 00:04:22 6.02 Urban Outfitters Inc. prognoza www.urbanoutfitters.com 953,880,000 2,7% 17 300 000 00:05:47 7.75 J.Crew Groups Inc. www.jcrew.com 900,000,000 2,5% 9 900 000 00:05:42 8.45 Foot Locker prognoza www.footlocker.com 859,940,000 2,4% 16 500 000 00:04:30 6.63 RANKING
  4. 4. 10.FOOT LOCKER INC. www.footlocker.com
  5. 5. 5 859,400,000 $ 2,4% 16,500,000 00:04:30 6,63 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) Source – https://www.similarweb.com/website/footlocker.com, http://www.footlocker-inc.com/company.cfm?page=foot-locker, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 10. FOOT LOCKER INC. – COMPANY BACKGROUND Website results: • Foot Locker played a solid mobile game in spring 2014. The retailer’s mCommerce site home page loaded completely and successfully 99,29% of the time in tests conducted by mobile and web performance monitoring firm Keynote. That’s up from 95,73% in an earlier scoring. Its home page was also lighter, weighing 854 kilobytes compared with 960 kilobytes a week earlier, shaving 0,02 seconds off its average home page load time and helping contribute to higher home page availability. „Foot Locker rose up in the rankings this week by taking advantage of a much more reliable home page and by benefiting from an opitimized mobile home page.” says Abelardo Gonzalez, mobile performance analyst for Keynote. • Foot Locker is a leading global athletic footwear and apparel retailer. Foot Locker provides the best selection of premium products for a wide variety of activities, including basketball, running, and training. Additionally, we operate 178 House of Hoops, primarily a shop-in-shop concept, which sells premier basketball- inspired footwear and apparel. Foot Locker’s 1,835 stores are located in 23 countries including 1,015 in the United States, Puerto Rico, U.S. Virgin Islands, and Guam, 126 in Canada, 603 in Europe, and a combined 91 in Australia and New Zealand. The domestic stores have an average of 2,500 selling square feet and the international stores have an average of 1,500 selling square feet. • Although established in 1974, and founded as a separate company in 1988, Foot Locker is a successor corporation to the F. W. Woolworth Company (“Woolworth’s”), as many of its freestanding stores were former Woolworth's locations.
  6. 6. 6 Source – http://www.footlocker.com, 26.05.2016. 10. FOOT LOCKER INC. – PATH TO PURCHASE Foot Locker – cartFoot Locker – products list
  7. 7. 7 Source – https://www.similarweb.com/website/footlocker.com, 26.05.2016. 10. FOOT LOCKER INC. – TRAFFIC SOURCES
  8. 8. 9. J.CREW GROUPS INC. www.jcrew.com
  9. 9. 9 900,000,000$ 2,5% 9,900,000 00:05:42 8,45 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Although traffic in its retail stores is on the decline, J. Crew says its direct business is on track and remains an important parts of its growth strategy. The company reported $900 milion in 2014 web sales, up 20% over $750 milion in 2013. J.Crew says it continues to learn from the international component of its direct business, through which it shops to more than 100 companies. • J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, sweaters, denim, dresses, suiting, jewelry, and shoes. As of August 2012, it operates more than 300 retail stores throughout the United States. The company conducts its business through retail, factory, crewcuts, Madewell stores, catalogs and online. Company was founded in 1983. Source – https://www.similarweb.com/website/jcrew.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 9. J.CREW GROUPS INC. – COMPANY BACKGROUND Website results:
  10. 10. 10 Source – https://www.jcrew.com/, 26.05.2016. 9. J.CREW GROUPS INC. – PATH TO PURCHASE J.Crew – cartJ.Crew – products list
  11. 11. 11 Source – https://www.similarweb.com/website/jcrew.com, 28.05.2016. 10. J.CREW GROUPS INC. – TRAFFIC SOURCES
  12. 12. 8. URBAN OUTFITTERS INC. www.urbanoutftters.com
  13. 13. 13 953,880,000$ 2,7% 17,300,000 00:05:47 7,75 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Urban Outfitters continues to lead in its use of images and social media. It is active on eight social media channels, and its Urban On smartphone apps consolidate social feeds and mix in product information. The eRetailer encourages shoppers to share photos of themselves wearing its apparel and accessories, and when a visitor hovers over an image in the app she sees how many others have followed it and a buton to „Shop it”. Over 2014, the merchant more than doubled its followers on Instagram to upwards of 2,1 milion. Urban Outfitters also operates a YouTube video channel that features a series of Dreamers&Doers, showcasing artisans discussing their home decor and apparel designs. • Urban Outfitters, Inc. is an American multinational clothing corporation headquartered in Philadelphia, Pennsylvania. It operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, United Kingdom and Spain. Its inventory primarily consists of women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, which largely draw from bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles. Their targeted group is young adults aged 18 to 28. Company was founded in 1970. Source – https://www.similarweb.com/website/urbanoutfitters.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 8. URBAN OUTFITTERS INC. – COMPANY BACKGROUND Website results:
  14. 14. 14 Source – http://www.urbanoutfitters.com/, 26.05.2016. 8. URBAN OUTFITTERS INC. – PATH TO PURCHASE Urban Outfitters – cartUrban Outfitters – products list
  15. 15. 15 Source – https://www.similarweb.com/website/urbanoutfitters.com, 28.05.2016. 8. URBAN OUTFITTERS INC. – TRAFFIC SOURCES
  16. 16. 7. FANATICS INC. www.fanatics.com
  17. 17. 17 1,100,000,000$ 3,1% 2,600,000 00:04:22 6,02 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Source – https://www.similarweb.com/website/fanatics.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 7. FANATICS INC. – COMPANY BACKGROUND Website results:
  18. 18. 18 Source – http://www.fanatics.com/, 26.05.2016. 7. FANATICS INC. – PATH TO PURCHASE Fanatics – cartFanatics – products list
  19. 19. 19 Source – https://www.similarweb.com/website/fanatics.com, 28.05.2016. 7. FANATICS INC. – TRAFFIC SOURCES
  20. 20. 6. NEIMAN MARCUS www.neimanmarcus.com
  21. 21. 21 1,148,500,000$ 3,2% 7,500,000 00:04:21 5,34 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Neiman Marcus in late 2014 deployed technology called „Memory Mirror” that enables shoppers to digitally compare outfits and send those images to friends via email and social media. The chain has already installed the device in its Walnut Creek, Calif., store, with other rollouts to com, Neiman Marcus says. The technology comes from Silicon Valley-based company MemoMi. Neiman Marcus placed its Memory Mirror in a public area, not a dressing room, because the device is a large screen with a camera pointed at the shopper. Using hand gestures the shopper can browse outfits already tried on and captured, shift through various views and angles, and otherwise compare potential purchases. • Neiman Marcus, originally Neiman-Marcus, is an American luxury specialty department store owned by the Neiman Marcus Group, headquartered in Dallas, Texas. The company also owns the Bergdorf Goodman department stores, and operates a direct marketing division, Neiman Marcus Direct, which operates catalogue and online operations under the Horchow, Neiman Marcus and Bergdorf Goodman names. Source – https://www.similarweb.com/website/neimanmarcus.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 6. NEIMAN MARCUS – COMPANY BACKGROUND Website results:
  22. 22. 22 Source – http://www.neimanmarcus.com/, 26.05.2016. 6. NEIMAN MARCUS – PATH TO PURCHASE Neiman Marcus – cartNeiman Marcus – products list
  23. 23. 23 Source – https://www.similarweb.com/website/neimanmarcus.com, 28.05.2016. 6. NEIMAN MARCUS. – TRAFFIC SOURCES
  24. 24. 5. ZULILY www.zulily.com
  25. 25. 25 1,200,079,000$ 3,4% 32,900,000 00:07:08 9,46 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Zulily, a flash-sale retailer of children’s and women’s clothing, knows many orders come from consumers using mobile devices that are handy for keeping up with sales as they are announced. During Q3 2014, approximately 50% of North American orders were placed from a mobile device, zulily says, up from 49% in the second quarter and 45% from the third quarter of 2013. In 2014, Zulily focused on expanding fulfilment capacity and automating its pick, pack and shipping procedures, as its long delivery times are often the chief complaint from customers and investors alike. It now operates upgraded fulfilment facilities in Ohio and Nevada, and plans to open a third facility in Pennsylvania in 2015. • Zulily is an American e-commerce company. Headquartered in Seattle, Washington, Zulily sells clothing, toys, and home products. Zulily was started in 2009 by Blue Nile executives Mark Vadon and Darrell Cavens. Its initial public offering valued the company at $2.6 billion. Source – https://www.similarweb.com/website/zulily.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 5. ZULILY – COMPANY BACKGROUND Website results:
  26. 26. 26 Source – http://www.zulily.com/, 26.05.2016. 5. ZULILY – PATH TO PURCHASE Zulily – cartZulily – products list
  27. 27. 27 Source – https://www.similarweb.com/website/zulily.com, 28.05.2016. 5. ZULILY – TRAFFIC SOURCES
  28. 28. 4. LL BEAN INC. www.llbean.com
  29. 29. 29 1,284,107,000$ 3,6% 31,500,000 00:04:25 5,66 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • L.L. Bean is not often one of the top mobile sites on the Keynote Mobile Commerce Performance Index, but the retailer made some changes to its mobile commerce site in September 2014 that had a major impact in terms of performance. The first thing L.L Bean did was drop the page weight of its home page by 5 megabytes, a big change in the mobile realm. The resulting mobile home page weight is still 3,5 megabytes, more than 10 Times the Keynote recommendation, but less than half of what it was. Part of that reduction was due to a new way of handling images. • L.L.Bean, Inc., branded as L.L.Bean, is an American, privately held, mail-order, online, and retail company founded in 1912 by Leon Leonwood Bean. The company is currently based in Freeport, Maine, United States. It specializes in clothing and outdoor recreation equipment. Source – https://www.similarweb.com/website/llbean.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 4. LL BEAN – COMPANY BACKGROUND Website results:
  30. 30. 30 Source – http://www.llbean.com/, 26.05.2016. 5. LL BEAN – PATH TO PURCHASE LL Bean – cartLL Bean – products list
  31. 31. 31 Source – https://www.similarweb.com/website/llbean.com, 28.05.2016. 4. LL BEAN – TRAFFIC SOURCES
  32. 32. 3. L BRANDS INC. www.victoriassecret.com
  33. 33. 33 1,628,000,000$ 4,6% 5,200,000 00:06:04 5,81 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Much of 2014 was a mixed bag of online retail results for L Brands, the parent company of Victoria’s Secret and Bath&Body Works. Through the first nine months, L Brands reported that direct sales, which are virutally all online, were flat for Victoria’s Secret Direct but fairly robust for Bath&Body Works. For the first three quarters ended Nov.1, 2014, L Brands said total sales rose year over year 6% to $ 7,38 bilion from $ 6,95 bilion, including an increase of 6% to $3,78 bilion for Victoria’s Secret stores and 5% to $ 1,77 bilion for Bath$Body Works. Same-store sales for January through July increased 3% overall, 3% for Victoria’s Secret and 4% for Bath&Body Works. • L Brands Inc. (formerly known as Limited Brands Inc and The Limited Inc.) is an American fashion retailer based in Columbus, Ohio.Its flagship brands include Victoria's Secret and Bath & Body. Works. Company was founded in 1963. Source – https://www.similarweb.com/website/victoriassecret.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 3. L BRANDS INC. – COMPANY BACKGROUND Website results:
  34. 34. 34 Source – https://www.victoriassecret.com/, 26.05.2016. 3. L BRANDS INC. – PATH TO PURCHASE L Brands – cartL Brands – products list
  35. 35. 35 Source – https://www.similarweb.com/website/victoriassecret.com, 28.05.2016. 3. L BRANDS INC. – TRAFFIC SOURCES
  36. 36. 2. NORDSTROM INC. www.shop.nordstrom.com
  37. 37. 37 2,500,000,000$ 7,0% 37,800,000 00:04:42 5,40 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Online sales accounted for about 14% of Nordstrom’s revenue in the first quarter of fiscal 2014, up from 11% a year earlier, as the multichannel apparel merchant devoted more resources to the channel. In May, the chain launched NordstromRack.com, the first e- commerce site for its disount division. The site’s design mirrors HauteLook.com, the flash sale site Nordstrom acquired in 2011, and the two brand share a login and shopping cart, allowing a customer to shop Nordstrom Rack merchandise alongside HauteLook’s flash sales. The retailer was also among the first to work with analytics vendor Curalate to use Instagram to drive shoppers from the visual-focused social network to its site. • Nordstrom, Inc. is an American upscale fashion retailer, founded by John W. Nordstrom and Carl F. Wallin and headquartered in Seattle. The company began as a shoe retailer and has since expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Select Nordstrom stores also have wedding and home furnishing departments. There are 323 stores operating in 38 states and Canada, which includes 121 full-line stores and 194 Nordstrom Racks, five Trunk Club clubhouses, two Jeffrey boutiques and one clearance store Company was founded in 1901. Source – https://www.similarweb.com/website/nordstrom.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 2. NORDSTROM INC. – COMPANY BACKGROUND Website results:
  38. 38. 38 Source – http://shop.nordstrom.com/, 26.05.2016. 2. NORDSTROM INC. – PATH TO PURCHASE Nordstrom – cartNordstrom – products list
  39. 39. 39 Source – https://www.similarweb.com/website/nordstrom.com, 28.05.2016. 2. NORDSTROM INC. – TRAFFIC SOURCES
  40. 40. 1.GAP INC. www.gap.com
  41. 41. 41 2,500,000,000$ 7,0% 31,000,000 00:05:51 6,98 Revenue Share in market Average montly visits (April 2016) Time on site (April 2016) Page Views (April 2016) • Apparel retailer Gap has chosen its digital leader as its next CEO. Art Peck, formerly President of Growth, Innovation and Digital at Gap, took over as Chief Executive when Glenn Murphy stepped down in February 2015. Peck had been responsible for digital and omnichannel strategies for the past seven years, a period in which Gap has taken several steps to more closely tie together its stores and websites. The retailer has a program that allows a shopper to reserve a product online and pick it up in Gap store. Speaking for Gap on an earnings call with Wall Streets analysts in April 2014, Peck said the program would be avaible by late summer in all Gap’s 1600 stores. • Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates five primary divisions: the namesake banner, Banana Republic, Old Navy, Intermix, and Athleta it remains the largest specialty retailer in the United States. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S. Source – https://www.similarweb.com/website/gap.com, 26.05.2016, Internet Retailer 2015 Top 500 Guide. 1. GAP INC. – COMPANY BACKGROUND Website results:
  42. 42. 42 Source – http://www.gap.com/, 26.05.2016. 1. GAP INC. – PATH TO PURCHASE Gap – cartGap – products list
  43. 43. 43 Source – https://www.similarweb.com/website/gap.com, 28.05.2016. 1. GAP INC. – TRAFFIC SOURCES
  44. 44. 44 Do you need more know-how? Agata Wilczyńska Content Manager agata.wilczynska@divante.co http://www.slideshare.net/divanteltd/the-biggest-stores-on-magento-report …or tell us what are you looking for!Read also “The biggest stores on Magento” report.. THANK YOU
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