![are you a service design company? NO because we are focused product design experts because we might end up in the same place, but we start in different places ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Diverge Communications Primer
- 1. what we stand for diverge different funny ahah optimistic well humored cynical cocky professional proactive dedicated strong minded frontal honest irresponsible pretentious light do it all incisive
- 7. we are designers with design thinking this may sound obvious, but you’d be surprised with the number of designers that don’t think and act like designers, not the way we believe designers should think and act design thinking, for us: we are people, but we are not all the people we work for the people who we work for are more than the people that pay us we do not assume, we get your hands dirty we take as much possible into consideration and use design to get to the best possible results
- 9. the best way to do things you know you should be doing is… TO DO IT! procrastination and fear of losing face are the major things preventing SME’s from moving forward yes, you do need the money, and the organization, and the planning, but you also need design and it’s just as important design can make you think about all the other things you need
- 10. SME’s double bottleneck syndrome narrow access from market innovation sources, technology, society and market areas narrow access to innovative worldwide market retail and distribution solutions
- 11. make / specify / buy product decisions buy standard off the shelf / catalogue buy off the shelf / catalogue, with minor changes / personalization co-develop (solution and system) for ME and MY clients, with conditions this is My solution and MY system, do it just for ME and MY clients volume / scale + - proprietary consumables and services + - sustainability level + - there are no optimal solutions, nor solutions without impact we should question our assumptions about what is better for the user and consumer, financially better for the company, or better for the environment
- 13. products and services we live in a society where products and services interact and feed on each other, acting as mutual enablers and enhancers products services