What is a Customer Relationship Management (CRM)
“A strategy for managing an organizations relationships and interactions
with customers and potential customers.”
ex. Email, telephone,
website, social media
Organizes the information
Gives a complete record of
individuals and companies
Creates a 360 view of the
customer and their
interactions with the business
Source 1. IDC White Paper sponsored by Salesforce, The Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be
Created from 2016 to 2022, October 2017 2. Nucleus Research sponsored by Salesforce, The Real Economic Impact of Trailhead, March 2018.
Creating millions of jobs and millions of Trailblazers
The Salesforce Economy
found a new job
• App Exchange Companies
• Companies that use
Connect to your customers in
a whole new way
Deliver the most trusted infrastructure
and communicate openly.
Focus on customer success to
drive mutual growth.
Empower Trailblazers with technology to succeed
in the Fourth Industrial Revolution
Respect and value a diversity of people.
A Culture of Engaging
The Community Includes Everybody
What will the student group be
doing this semester?
Mission: Build a vibrant, world wide student community that is
supported by Salesforce employees and the community, to help
students learn Salesforce skills, build their network, and blaze
their trail into the Salesforce ecosystem.
Source: Survey by Randstad US, 2016
Employers Struggle to Find People with Skills they Need
of companies struggle
to find talent
of employers think
recent grads are unprepared
More than learning skills…
• Learn Salesforce through Salesforce Trailhead
• Networking opportunities
• Joint user group events
• Speaker panels
• Career fairs
• Volunteering events
• Certification funding?
• Martes, 17 septiembre 7:15- 8:45pm
• Martes, 15 octubre 7:15-8:30pm
• Martes, 19 noviembre 7:15-8:30pm
1. Sign up for a Salesforce developer account
2. Create a trailhead account
3. Log into the trailblazer community
4. Sign up for the trailblazer community group
4 – Follow instructions for
1. Sign up for a Salesforce developer account
Go to: developer.salesforce.com/signup
Company: Universidad de
Please create a developer
account even if you already have
a trailhead account!
2. Create a Trailhead account
Sign up with your developer edition
3. Log into the Trailblazer Community
1. Click “Featured Groups”
2. Click “Student Groups by
3. Find the Universidad de
4. Feel free to join other user
groups and set notification
1. Create an account
2. Click “Find Groups” and search
3. RSVP and check in for the
4. Sign up for Trailblazer Community Groups
Start blazing your trail!
Salesforce Career Exploration for Students
Notes de l'éditeur
Introduce all the leaders
Key Messages The global impact of Salesforce is bigger than our technology With our partners and customers we are creating millions of jobs around the world
Talk TrackThis effect, is what IDC has coined, “the Salesforce Economy”. By 2022, this ecosystem of customers, partners and Trailblazers will create 3.3M jobs, drive $859B in GDP impact, and deliver new employment opportunities at scale.TransitionLet’s take a look at the types of jobs and roles. Additional Talking Points and Resources React positively to the economic and job outlook -- use the phrases “Salesforce Economy” whenever possible Look to the future, if applicable. Discuss how the Salesforce ecosystem is poised to lead the way in new areas like IoT, analytics, AI and more. (HINT: We love to hear about Lightning). Touch on the new job and revenue numbers and how together – Salesforce, our partners and customers, will reach this milestone.
Key Message Companies need deeply relevant and personalized interaction across devices, channels and interactions The Customer Success Platform is how companies create a single view of their customer
Talk TrackOur Customer Success Platform is how we help our customers succeed in the Fourth Industrial Revolution. We help connect companies to their customers across Sales, Service, Marketing, Commerce, and across every customer touchpoint.Transition But we’re not just a technology platform. We’re also a platform for change.
Key Message Our values are our guiding principles. Nothing is more important than the trust we have with you. The new Office of Ethical and Humane Use of Technology helps us have structured conversations around technology and its uses.
Talk TrackSalesforce was built on a set of four core values - Trust, Customer Success, Innovation and Equality. When it comes to trust, nothing is more important than the open, transparent relationship we have with our customers. We deliver the most trusted infrastructure for security, reliability and performance in the industry. Customer Success is based on mutual success. We grow when we deliver customer success. Innovation - We deliver 3 innovative releases per year, and by having the latest technology, our customers are able to innovate and build. Equality is a core tenet of how we run our business and we believe that equality and diversity make us a better company.
We also know that technology is not always inherently good or bad; it’s what we do with it that matters. The new Office of Ethical and Humane Use helps us have structured conversations around the use of technology by engaging all of our stakeholders -- not just our employees.TransitionThese values are the foundation of Salesforce, and they've inspired us to improve the world around us.
Key Message The Trailblazer Community is for everyone It represents the communities in which we work and live
Talk TrackTrailblazers propel the future of technology and the future of business, whether it’s delivering connected user experiences, accelerating productivity, or improving their business acumen. Their inspirational force is key to delivering customer success and equal opportunity in the Fourth Industrial Revolution. We’ll visit the Trailblazer Community during the hands-on part of this session. TransitionAs you see, I’ve starred “Student Groups” here. Let’s take a look at the Student Groups program.
Names of Trailblazers:
Jessica Murphy Mike Martin Director, Indy Delivery Center Appirio Sadahiro Suzuki Manager/Salesforce Evangelist NTT TechnoCross Corporation Nano Eto Manager - Corporate Planning Division DAISO CO., LTD. Gabriela Padroni Project Manager Periccia Guarav Kheterpal Vice President - Mobility & Technology Evangelism Metacube
Key Message Adding Salesforce skills to your degree program will help prepare you for a job in the Salesforce Ecosystem.
Talk Track Because the demand for Salesforce skills is so high, employers find it challenging to people with the skills they need--and those needs are a bit of a moving target. Today 8 out of 10 companies struggle to find talent with the skills they need, or train their existing workforce fast enough. And 7 out of 10 employers feel that college grads are not graduating with the skills they need.
Key Message Students are new to Salesforce, and need a little extra help building their skills and their network The Trailblazer Community is that network.
Talk Track A student group’s mission is different from a traditional community group. While many Salesforce professionals live and breathe Salesforce, and know how to leverage the Trailblazer Community to find answers and make connections, Students are brand new to this. The end goal of a Student Group is to skill up students so that they can be job-ready when they graduate. Learning skills isn’t enough. They also need to learn from professionals in our ecosystem who’ve blazed this trail before them. They need to build their professional network because 35% of hires come from a personal recommendation. Our ecosystem is full of people like me, who want to help students blaze their trail by learning the skills they need, connecting with professionals in your area for mentorship, asking questions, and building your network.
Key Message Trailhead is the free, fun way to learn Salesforce, and there are millions of Trailblazers around the world learning and sharing.
Talk Track Later in this session, we’ll do a hands-on activity where you will create your own Trailhead account. We’ll also log into the Trailblazer Community and discover how you can build your network and engage with millions of Trailblazers.
The Trailblazer community is the central hub for the entire Salesforce Ohana. Ohana is the Hawaiian word for family, and everyone in the Salesforce ecosystem is family.
The Trailblazer community is a place where people can connect, ask questions, answer questions, post articles, engage with other people who are passionate about Salesforce and the community.
It’s your source for mentors and building your network. People are excited to help empower the next generation of Trailblazers. That’s you! So tap into it. Leverage it.
We recommend that you explore these two trails.
The first one, Trailblazer Community Groups Module, will give you an overview of how Community Groups work and how Student Groups fit into that. The second one, Salesforce Career Exploration for Students, will give you an overview of the different types of careers you can pursue using your Salesforce skills.
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