1. Digital marketing involves marketing and the
internet, along with other new forms of digital media
to promote your business online.

2. • Different Digital Marketing techniques includes -
Social Network Marketing, Search Engine
Optimization, Viral Marketing, Web
Analytics, Reputation Management.
• Importance of this medium of advertising is growing
day by day as small business is rapidly embracing an
online presence as a vehicle for marketing and
increasing their customer base.
• The shift from analog to digital media, have opened
an avenue of a new career option for people to take up
digital marketing as their profession.

3. • Biggest nation in Broadband
usage
• Highest number of mobile
users in world
• Strengthening of the
Infrastructure
• Job opportunities are emerging
in the sector

4. Exciting Career
• Constant changes in
technology & competition
• Constant interaction with
vendors and advertisers
• A booming sector poised for
huge growth
• Better paying domain

5. As digital marketing pertains
to knowledge in science, statistics,
artistic visualization and
e-commerce, student of any
field can take up digital marketing
as a career.
• However, those with degrees
in technology and/ or marketing
do have an upper-hand.

6. Requires People with knowledge
• Start a career with Internet Marketing as Graduates
• MBA’s are preferred

7. • Recognizing the importance of this, there are many
training institutes who offer diploma/certificate programs in
digital marketing.
• Similar to training institutes, management colleges are
planning to start up specialization in Digital Marketing as it
involves a process of structured learning.
• There are many areas of learning in digital marketing like
video, writing of scripts, marketing, etc.

8. SEO
• Search Engine Marketing
• Affiliate Marketing
• Brand Marketing
• Blogger
• Social Media Marketing
• Google Adwords
• PPC
• Training
• Freelancing
• Entrepreneur

9. New Media & Digital Media Agencies
• Advertising agencies
• E-business & E-commerce companies
• Companies providing online marketing products &
services
• Corporate employers
recruiting for In-house
online marketing related
job
• SEO & SEM firms

10. A fresher can expect between 15000-30000 rupees per
month. Sky is the limit for experienced professionals.

11. SEO Specialist 90 k – 1.5 lpa
SEO Coordinator/Associate - 3-6 lpa
SEO Ananlyst : 3.60-4.80 lacs
SEO Manager : 3-6 lpa
SEO Account Manager: 2-3lpa
Director digital marketing:INR 10,00,000 - 15,00,000 P.A

12. SEO / SMO:
SEO Executive/ SEO Consultant
Senior SEO Executive / SMO Executive
SEO Consultant
SEO / PPC Analyst
SEO Account Manager
Link builder
Google Adwords :
PPC Specialist
PPC Analyst

13. Cont.
Digital marketing designation
Senior PPC Analyst
PPC Account Executive
PPC Account Manager
Affiliate Marketing :
Affiliate Marketing Executive
Email & Affiliate Marketing Specialist
Digital Marketing Manager
Digital marketing head

14. According to recent research, at least $100 million are being
spent at present on digital marketing in India. Since digital
marketing is on a growth curve, job prospects in this industry
look very bright for skilled professionals. Job search portal
‘indeed.com’ in 2010 had stated that at least 5 out of top 10
job trends will focus on digital media. In the coming year too,
there will be an incredible demand for Business Development
Managers, Online Marketing Managers, Social & Digital
Marketing Managers, Social Media Directors, Interactive
Media Strategists, Web Marketing & PR Managers, Marketing
Program Specialists and similar profiles.

15. India has rapidly become one of the biggest social marketing audiences in the world.
Behind China and the US India Currently ranked 3rd in terms of the number of
internet users.
Active internet users in grew 28% in comparison with last year reaching 50 million in
2012.
75% of all youths in India access the internet on a regular basis.
India is growing second fastest on facebook and the sixth largest for twitter.
India ranks second in the world in terms of mobile internet usage with 35 million
users.