THis presentation speaks about the strategy of Oneplus and how it was able to become a flagship killer and a big company.

1. A PRESENTATON
ON
ONEPLUS
BY-DIVYANSH KAUSHIK
BBA -SECTION B

2. ABOUT THE COMPANY
OnePlus is a
Chinese smartphone
manufacturer founded in
December 2013. It is
headquartered
in Shenzhen, Guangdong.
Apart from mainland China,
the company serves 42
countries and regions
around the world as of
March 2016.

3. HISTORY
•OnePlus was founded on 16
December 2013 by
former Oppo VP Pete Lau and
Carl Pei
•First Phone OnePlus One was
launched in April,2014

4. SWOT ANALYSIS
STRENGTHS
• Low Cost Smartphones with
High Specs
• OnePlus is rising as one of
the fastest growing
companies
• Special android platform
Oxygen OS is a big strength
since it sets them apart
from other android users.
• Dash Charging
WEAKNESS
• Limited Production Capacity
• Highly competitive industry
• Online Sales may eliminate
offline audience
• They do not advertise their
product ,the company
depends on word of mouth
strategy.
• Very less number of service
centers in India.

5. OPPORTUNITIES
• They can increase the
production capacity to meet
the increasing demands of
their products
• Bring more innovative
features in the mobile
industry
• Start advertising their
products
• Increase the number of
service centers
• Can sell their products
offline.
THREATS
• New Entrants selling equally
competitive phones at
lower prices
• Inability to keep up with the
huge capital involvements
in the industry
• People prefer to buy in
retails stores rather than
online.

6. Market Share in India

7. FINANCIALS AND MARKET SHARE
• Revenue- US$300 million (2014)
• Parent Company-Oppo
Electronics(smartphone subsidiary of BBK
Electronics)
• Market Share in India- 6.1%

8. MARKETING STRATEGY USED BY
ONEPLUS
4P’S OF MARKETING

9. PRODUCTS
•OnePlus One
•OnePlus Two
•OnePlus X
•OnePlus 3
•OnePlus 3T

10. •ONEPLUS 3T
SPECS-
6GB RAM
16MP FRONT AND REAR
CAMERA
DASH CHARGING
FASTEST FINGERPRINT
SCANNER
SNAPDRAGON 821
PROCESSOR

11. PRICE
ONEPLUS sells its products at half the price of
its competitors. Low marketing costs help in
cost cutting.
• ONEPLUS 1- RS 20000(launching price)
• ONEPLUS 2 – RS 20000
• ONEPLUS X- RS 17000
• ONEPLUS 3 – RS 28000
• ONEPLUS 3T -RS 30000

12. PLACE
• Apart from mainland China, the company
serves 42 countries and regions around the
world as of March 2016.
• In December 2014, alongside the release of
the OnePlus One in India exclusively through
Amazon, OnePlus also announced plans to
establish a presence in the country, with plans
to open 25 official walk-in service centres
across India.

13. PROMOTION
• ONEPLUS’S most notable marketing tactic
when the company was formed was to begin
by only selling its phones to customers who
received an invite , granting them to buy.
• Their current main marketing strategy is word
of mouth strategy
• They promote their products through Social
Media and online reviews

14. MANUFACTURING AND SERVICE
FACILITY
• The company manufactures its phones in China
• The company will begin manufacturing in India in
2017
• The company has opened 25 service centers in
major cities spread across 14 states in India.

15. How will OnePlus make money?
• Cut down on marketing
. Social Media
. Online Campaigns
• Eliminate Retail Channel Costs
• 2 years without profit
. to give people a chance to experience the
quality
. Build a brand

16. CONTROVERSIES
"Smash the Past" campaign
On 25 April 2014, OnePlus began its "Smash the Past"
campaign. The promotion asked selected participants to
destroy their phones on video in an effort to purchase
the OnePlus One for $1 (US). Due to confusion, several
videos were published by unselected users
misinterpreting the promotion and destroying their
phones before the promotion start date.
The campaign was heavily criticized for environmental
waste and safety concerns, due to batteries and phone
components posing potential hazards to participants
destroying their phones. OnePlus allowed the winners
to donate the old phone. There were 140,000 entrants
in the contest with 100 winners.

17. THANK YOU!