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The duopoly of Google & Facebook is an existing reality for every digital business. Any company who’s part of today’s digital ecosystem is not immune to the challenges of this duopoly. From how you bid on your programmatic spends to how you distribute your social budget these two giants clearly dictate it for you end to end. The opportunity to explore beyond these two has been very limited due to their staggering presence on your strategy board. Such huge dependence, may maim your internal talent and innovations in long term.
This constraint on growth under the giants has highlighted the strength of Audience Data which is harnessed brilliantly by both Google & Facebook, however within their walled gardens. Therefore, building your own Audience Data is the new growth path for Digital Businesses - media companies, agencies, marketers and new age AdTech-MarTech companies.
In this deck we discuss and illustrate the roadmap to Digital Business growth via Audience Data. Please feel free to reach us for more details on firstname.lastname@example.org