1.
Dixon Jones
Majestic
Creating Workflows for Sustainable Link Building
@Majestic @Dixon_Jones
Email: talk@majestic.com With “BrightonTalk” in the subject to get slides

2.
Do Links Still Matter
Shirt:
LinkResearchTools.com

3.
Does Link Building
Still Matter?
Shirt:
LinkResearchTools.com
Gary
Illyes,
Oct.
2016

4.
Shirt:
LinkResearchTools.com
Gary
Illyes,
Oct.
2016
Contradiction:
Search
Engine
Round
Table
Gary
Illyes,
Sept.
2017

5.
7 Super Practical Examples
1. The Really Low Hanging Fruit (404s)
2. The Internal Link Tricks
3. Original Insights & Research
4. Reference-able Content
5. Authoritative Content
6. Valuable Content
7. Data Driven Content
No Time!
TO SEE THE EXAMPLES Get the
whole deck:
Email: talk@majestic.com
With “BrightonTalk” in the subject

6.
How many links is “Enough”?
• It’s not that simple of
course
• Links have wildly different
“strengths”
• Internal links affect the
strength
• But we CAN Estimate
page strength
Moz: Page Authority
Majestic: Citation Flow
Google: Page Rank

7.
How many links is “Enough”?

8.
How many links is “Enough”?
B
A

9.
Another Problem for SEOs

10.
Seeing Outbound Links at Scale
Ahrefs

11.
How many Links is “Enough”?
(Alternative Answer… Same Logic)
1(or even 0*)
* Nil suggests internal links to the target page from other pages on the site.
Links Still Matter!

12.
Creating the Workflow
Identify the right Influencers
Engage
Define the Digital asset
Prepare the Launch
Monitor Results

13.
287
Filter
See Their Mouthpiece
Identifying the Relevant Influencers
Mavens
Connectors
Salespeople
Source:
Wikipedia

14.
Identifying the Relevant Influencers

15.
Identifying the Relevant Influencers
• Tools
– Buzzsumo
– Clique Hunter
• Connection
– LinkedIn is Great
– Email is good
– Facebook is… OK
– Twitter is a stepping stone
– (Reddit? Forum? Many More)

16.
Engage (Hardest bit to do right)
• Networking! It’s your chemistry, not the tools
– Beer, 1-1s, BUILD Trust, Be honest, be sincere.
• Tools… OK… I guess you want tools too
– Me: Infusionsoft, Sendible, Outlook
– (& for me Custom back end)

17.
Define the Digital Asset
• Actually – Content need NOT be king
• The best asset is a unique:
– idea
– Product
– Process?
Not “just” a URL

18.
Prep the Launch. (This is Key)
• Prepare the announcement and send them a
Preview
• Tell them the link url and exact time of launch
• Remind them it is live.

19.
What Will Your Next “Thing” Be?
• New…
• Authoritative…
• Reference-able…
• Unique…
• Yours…
• Valuable?

20.
Links Still Matter!
Shirt:
LinkResearchTools.com
• @Dixon_Jones
• @Majestic
No Time!
TO SEE THE EXAMPLES Get the
whole deck:
Email: talk@majestic.com
With “BrightonTalk” in the
subject

21.
Why Links Still Matter
Shirt:
LinkResearchTools.com

22.
Why Links Still Matter
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about causes
they care for
To share helpful and valuable
content
To be part of a tribe and define
themselves
As reference to support an article
To share authoritative content
including research and facts
To share valuable content such as
guides
To share New information
To share Data that Changes

23.
Low Hanging Fruit (404s)
• Via Raw Log Files
• Or Google Search
Console
• Pages Tab on Majestic
or Moz or other tools
– (This way includes 404s
of Competitors)

24.
The Internal Link Trick
• Find Underperforming
Pages
• Link (logically) to them
Internally
• Find Via:
– Rank checking
– Moz/Majestic Metrics
– Ratio of traffic : Search
Referrals on Logs

25.
Original Insights & Research

26.
Valuable Content

27.
Original Insights
& Research

28.
Why?
Authoritative research
Significant data point

29.
Reference-able Content

30.
Data Driven Content