SlideShare une entreprise Scribd logo
1  sur  21
Promotion mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
promotion mix advertsing personal selling public relations sales promotion
 
 
Advertising   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Setting the objectives Either the aim is to inform, persuade, remind or reinforce. ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Deciding on advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Developing advertising campaign ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Features
Sales promotion ,[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Public relations ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal selling ,[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Sales management ppt
Sales management pptSales management ppt
Sales management ppt9436418562
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing presentAin Omar
 
Sales organization
Sales organizationSales organization
Sales organizationVikram Singh
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
Integrated marketing channels
Integrated marketing channelsIntegrated marketing channels
Integrated marketing channelsSagar Gadekar
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGSaumya Kumar
 
Designing customer oriented marketing channels
Designing customer oriented marketing channelsDesigning customer oriented marketing channels
Designing customer oriented marketing channelsAruzmahajan
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionRaveena Kaushal
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesDr. Amitabh Mishra
 
Ppt on personal selling and its process
Ppt on personal selling and its processPpt on personal selling and its process
Ppt on personal selling and its processPurvi Sharma
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing ravneetubs
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management pptGanesh Asokan
 
Managing channel conflict
Managing channel conflict Managing channel conflict
Managing channel conflict shibu2046
 

Tendances (20)

The promotion mix
The promotion mixThe promotion mix
The promotion mix
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
Sales management ppt
Sales management pptSales management ppt
Sales management ppt
 
Chapter 1 introduction to marketing present
Chapter 1  introduction to marketing presentChapter 1  introduction to marketing present
Chapter 1 introduction to marketing present
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Sales Organisation
Sales OrganisationSales Organisation
Sales Organisation
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 
sales quotas
 sales quotas sales quotas
sales quotas
 
Sales organization
Sales organizationSales organization
Sales organization
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
 
Integrated marketing channels
Integrated marketing channelsIntegrated marketing channels
Integrated marketing channels
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
 
Promotional mix
Promotional mixPromotional mix
Promotional mix
 
Designing customer oriented marketing channels
Designing customer oriented marketing channelsDesigning customer oriented marketing channels
Designing customer oriented marketing channels
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of Services
 
Ppt on personal selling and its process
Ppt on personal selling and its processPpt on personal selling and its process
Ppt on personal selling and its process
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
 
Managing channel conflict
Managing channel conflict Managing channel conflict
Managing channel conflict
 

En vedette

En vedette (8)

Retailing & Promotion Mix
Retailing & Promotion MixRetailing & Promotion Mix
Retailing & Promotion Mix
 
Marketing mix promotion
Marketing mix promotionMarketing mix promotion
Marketing mix promotion
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Elements of promotion mix
Elements of promotion mixElements of promotion mix
Elements of promotion mix
 
Promotional mix powerpoint
Promotional mix powerpointPromotional mix powerpoint
Promotional mix powerpoint
 
Promotional mix
Promotional mixPromotional mix
Promotional mix
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 

Similaire à Promotion Mix

Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsDiarta
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
 
Ch14 introto business
Ch14 introto businessCh14 introto business
Ch14 introto businessNatalia
 
marketing management
marketing managementmarketing management
marketing management8827169402
 
Advertising is nothing but a paid form
Advertising is nothing but a paid form Advertising is nothing but a paid form
Advertising is nothing but a paid form NEO NEWS NETWORK
 
Advertising
AdvertisingAdvertising
Advertisingmssd
 
Advertising & promotion
Advertising & promotion Advertising & promotion
Advertising & promotion AyeshaNadeem54
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising ManagementGURULAKSHMIR
 
Market advertizing
Market advertizingMarket advertizing
Market advertizingSohar Bakhsh
 
Essence of advertising in promotion mix
Essence of advertising in promotion mixEssence of advertising in promotion mix
Essence of advertising in promotion mixSubhadip Koley
 
209770395 study-analysis-of-advertising
209770395 study-analysis-of-advertising209770395 study-analysis-of-advertising
209770395 study-analysis-of-advertisinghomeworkping8
 
Principles of marketing chapter-8 promotion (pu)
Principles of marketing chapter-8 promotion (pu)Principles of marketing chapter-8 promotion (pu)
Principles of marketing chapter-8 promotion (pu)Saroj Khanal
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 

Similaire à Promotion Mix (20)

Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
 
Mgt170
Mgt170Mgt170
Mgt170
 
Ch14 introto business
Ch14 introto businessCh14 introto business
Ch14 introto business
 
MARKETING-CH10
MARKETING-CH10MARKETING-CH10
MARKETING-CH10
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
marketing management
marketing managementmarketing management
marketing management
 
Advertising
AdvertisingAdvertising
Advertising
 
PROMOTION LECTURE FOR LINKED IN
PROMOTION LECTURE FOR LINKED INPROMOTION LECTURE FOR LINKED IN
PROMOTION LECTURE FOR LINKED IN
 
Advertising is nothing but a paid form
Advertising is nothing but a paid form Advertising is nothing but a paid form
Advertising is nothing but a paid form
 
Advertising
AdvertisingAdvertising
Advertising
 
Advertising & promotion
Advertising & promotion Advertising & promotion
Advertising & promotion
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
Market advertizing
Market advertizingMarket advertizing
Market advertizing
 
Essence of advertising in promotion mix
Essence of advertising in promotion mixEssence of advertising in promotion mix
Essence of advertising in promotion mix
 
209770395 study-analysis-of-advertising
209770395 study-analysis-of-advertising209770395 study-analysis-of-advertising
209770395 study-analysis-of-advertising
 
Principles of marketing chapter-8 promotion (pu)
Principles of marketing chapter-8 promotion (pu)Principles of marketing chapter-8 promotion (pu)
Principles of marketing chapter-8 promotion (pu)
 
Chapter One.pptx
Chapter One.pptxChapter One.pptx
Chapter One.pptx
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 

Dernier

Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 

Dernier (20)

Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 

Promotion Mix