Randy Ksar, a social media manager at Motorola, gave a presentation about creating and managing social media content. He discussed his background and experience in social media marketing. He then covered topics such as defining social media, how to engage audiences, creating viral content, balancing personal and corporate brands, and tips for creating and managing social content like using editorial calendars and finding evangelists within a company. The presentation encouraged attendees to create content for a hashtag challenge.

1. Create and Manage Social Media Content Randy Ksar Social Media Manager Motorola, Inc.

4. What is Social Media One to one One to many Many to many Listening & engaging with current and potential members of your community that builds a positive and influential relationship

5. Viral: Pssst…Pass it On 72% of adults trust recommendations sent via social networking sites Forrester Consulting, Spring 2008

6. Where is viral Your audience Facebook Twitter Flickr Orkut LinkedIn Friendster MySpace Slideshare.net Websites Blogs Forums Google Groups Yahoo! Groups

9. Video of @garyvee