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Contextual advertising

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Contextual Advertising

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Contextual advertising

  1. 1. Contextual Advertising<br />By DJ Rockwell<br />
  2. 2. What is Contextual Advertising?<br />“Contextual advertising is when ads are<br /> delivered based on the content of a Web <br />page being viewed, usually in an<br /> automated or semiautomated manner.”<br />Contextual Advertising in Context<br />Dictionary.com says<br />An advertisement that is targeted to the <br />user based on words entered into <br />a search engine or a profile of the<br /> user's purchasing or Web surfing habits.<br />
  3. 3. Place ads on:                                                                                                                                          <br />Four Formats<br />1<br />Searched Based<br />2<br />Channel Based<br />
  4. 4. Four Formats<br />3<br />Behaviorally Based<br />AOL ADVERTISING<br />4<br /> In-Line Advertising<br />
  5. 5. How it works<br />Things considered<br />Geographical Location<br />Languages<br />If a Google ad ‘Google’s Algorithm’<br />
  6. 6. The Controversy<br />Pros<br />Advertisers get their ads in<br /> the correct peoples hands<br />Viewer gets ad that will <br />be of use to them<br />
  7. 7. The Controversy<br />Cons<br />The viewer feels their privacy<br /> is being invaded<br />Many ads end up in front of<br />the wrong people.<br />
  8. 8. The Numbers<br />Google Adworks<br />pricing<br />Advertiser sets a monthly <br />budget on how much he would<br />like to advertise<br />
  9. 9.
  10. 10. Works Cited<br /><ul><li>What is Contextual Advertising?
  11. 11. http://www.contextual-advertising.org/
  12. 12. The Four Types of Contextual Advertising
  13. 13. http://www.searchviews.com
  14. 14. contextual ad
  15. 15. http://encyclopedia2.thefreedictionary.com/
  16. 16. Contextual Advertising in Context,
  17. 17. http://www.clickz.com/
  18. 18. Account Fees and Payment Options
  19. 19. https://adwords.google.com/
  20. 20. Technology Overview
  21. 21. http://www.google.com/corporate/tech.html</li>