Weathering the Social Media Storm My presentation from The Weather Summit 2013 - Steamboat Springs, CO - Jan 16, 2013

1. Weathering the Social
Media Storm
DJ Waldow
Waldow Social
Weather Summit: January 16, 2012

3. NOT me

4. NOT me ME

5. Why we are all here today

6. View video on YouTube: http://bit.ly/10zIlSQ

9. Get Full Edison Research Report

10. Why are you here?

11. I already know you ... kinda.

25. View this video on YouTube: http://bit.ly/Y9QQma

26. Careful what you share...

27. The “Big 4”
Founded Users
2006 ?
2004 800 million
2003 135 million
2011 66 million

30. Which social network is the “best?”

32. Which social network is the “best?”
Try them all, but focus on a few
where you get the best traction.

33. Personal AND Professional?

34. Professional
Personal

35. Professional

36. Personal AND Professional?
Depends! Whatever you are
more comfortable with.

37. Source: earthobservatory.nasa.gov

38. 5 Social Media Lessons
We Can Learn From Sandy

39. Social Media makes it very easy to spread information.
Source: Mashable
Source: Mashable

41. All is takes is one click...

42. Careful what you share...

43. 1. Social Media makes it very easy
to spread fake information.
Source: Mashable
Source: Mashable

44. Source: Mashable

45. Source: Mashable

46. Source: Mashable

47. Source: Mashable

48. Source: Mashable
Source: Mashable

49. Source: Mashable

50. Source: Mashable
Source: Mashable

51. 2. Social Media makes it very easy to quickly spread
helpful, real-time, multi-media information.
Source: Mashable
Source: Mashable

52. Sandy: By the numbers on Twitter and Facebook
Twitter mentions for the following popular terms during the
last 21 hours (since 4:00 PM ET Monday):
• Hurricane: 1,145,138
• Hurricane Sandy: 430,249
• Hurricane Sandy + Obama: 21,551
• NYC + Sandy: 15,634
• Hurricane Sandy + Romney: 12,660
Source: ZDNet

53. Sandy +
Source: NYTimes

55. And these are just those pictures that were tagged!

56. http://instacane.com/

57. 3. Social Media makes it very easy to become
another resource during times of crisis
(including weather-related events).
Source: Mashable
Source: Mashable

58. Source: Mashable
Source: Mashable

59. Source: Mashable
Source: Mashable

60. Andrew Raseij, founder of Personal Democracy Media, a
group that covers the intersection of tech and politics,
said in this kind of emergency, tweeting can be
important for governors. Raseij praised New Jersey
Gov. Chris Christie's use of the platform.
"If he's out on social media warning people to evacuate
before the press conference and that reaches somebody
who leaves their home and then the power goes out and
they can't even watch the press conference, then he's
reached somebody and saved their lives," Raseij said.
Source: ABC News

62. 4. Social Media makes it very easy to spread false,
potentially damaging information quickly.
Source: Mashable
Source: Mashable

63. Source: Mashable
Source: Mashable

64. Source: Mashable
Source: Mashable

65. Source: Mashable
Source: Mashable

66. 5. Social Media makes it very easy for the average
person to get involved in sharing the news
Source: Mashable
Source: Mashable

69. 8 ways to follow Sandy with CNN
1. CNN.com (website)
2. This Just In (blog)
3. Watch CNN TV (TV)
4. The tracker (live radar)
5. iReport (community-driven content)
6. Twitter and Facebook (social media)
7. CNN Radio (radio)
8. CNN Trends: (website)

73. A few words of caution when it comes to social media.
Source: Mashable
Source: Mashable

74. 1. Understand your station’s policy.
2. Don’t feed the trolls.
3. If appropriate, respond publicly.

75. Rhonda Lee
former meteorologist at KTBS 3 in Shreveport, LA

76. “the black lady that does the news is a very nice
lady.the only thing is she needs to wear a wig or grow
some more hair. im not sure if she is a cancer patient.
but still its not something myself that i think looks good
on tv. what about letting someone a male have waist
long hair do the news.what about that (cq).”
--Emmitt Vascocu on the KTB3 News Facebook Page

77. “Hello Emmitt–I am the ‘black lady’ to which you are referring. I’m sorry you don’t
like my ethnic hair. And no I don’t have cancer. I’m a non-smoking, 5’3, 121 lbs, 25
mile a week running, 37.5 year old woman, and I’m in perfectly healthy physical
condition.
“I am very proud of my African-American ancestry which includes my hair. For
your edification: traditionally our hair doesn’t grow downward. It grows upward.
Many Black women use strong straightening agents in order to achieve a more
European grade of hair and that is their choice. However in my case I don’t find it
necessary. I’m very proud of who I am and the standard of beauty I display.
Women come in all shapes, sizes, nationalities, and levels of beauty. Showing little
girls that being comfortable in the skin and HAIR God gave me is my contribution
to society. Little girls (and boys for that matter) need to see that what you look
like isn’t a reason to not achieve their goals.
“Conforming to one standard isn’t what being American is about and I hope you
can embrace that.
“Thank you for your comment and have a great weekend and thank for
watching.”
--Rhonda Lee’s comment back (the same day)

78. FIRED for “repeated violation of
the station’s written procedure”
Rhonda Lee
former meteorologist at KTBS 3 in Shreveport, LA

83. I leave you with this...

85. Flickr: cmbellman