DKconsultants - Corporate presentation

1. we measure possibili-
ties, we research con-
sumer trends & markets.
we create unique ideas.
we position products &
services in the global
DK Consultants
Corporate Presentation
LONDON • LUXEMBOURG • SHANGHAI • ISTANBUL • BUCHAREST • BUDAPEST • ATHENS • THESSALONIKI • LARISSA
Further, Together

2. Our vision in DK Consultants is
to offer our clients high quali-
ty marketing services that re-
spond to global standards.
Our mission is to plan and execute
tailor – made internationally orien-
tated marketing and sales strate-
gies, by developing business models
and product/service portfolios that
meet the needs of niche markets.
Since 1999, we have gained invalu-
able experience and expertise in the
fields of international marketing
and export consulting and we have
developed the appropriate business
tools that assist our clients in com-
peting successfully in the global
marketplace.
Ourworkisbuiltuponclientcapabili-
tiesevaluation,marketresearch,and
consumerbehavioranalysis.Thecre-
ativeflairandcommitmenttoextro-
versionwhichcharacterizethepeople
ofDKConsultantsarethekeyattri-
butesthathelpourclientsgofurther.
During our seventeen-year course
in International Marketing & Ex-
port Consulting, we have offered our
services to companies operating in
different economic and industrial
sectors worldwide. We have also
undertaken major projects on behalf
of big multinational consulting firms
in the UK, the Netherlands and USA
and exceeded their expectations for
great performance and high stan-
dards with our invaluable know-how
and expertise.
Dimitris Karavasilis
Founder / Managing Director

3. The Founder and Managing Director of DK Consultants, Dimitris Karavasilis
has successfully completed his studies in Business Administration and Inter-
national Marketing at the University of Sheffield and has attended numerous
specialized international seminars in marketing, export and sales. He has been
also participating as a guest speaker in several local, national and internation-
al conferences in the fields of Export Trade and International Marketing.
Dimitris Karavasilis is a Special Advisor
on International Trade issues at the
American-Hellenic Chamber of Commerce
in Athens, Greece, and a member of the
Administrative Committee and of the Board
of Directors at the Greek International
Business Association (SEVE).
He has contributed to the establishment
of the National Trade Promotion Roadmap
and to the recrafting of the Greek Export
Strategy, by participating in the core team
of Dutch experts of the European
Commission’s Task Force.
Dimitris Karavasilis is, also, a member
of the Hellenic Institute of Marketing
and other major International Organiza-
tions. Prior to the establishment of the
International Marketing Consulting firm
«DK Consultants», he had worked as a
senior executive in leading industrial and
commercial enterprises in Greece and
abroad. Since 1999, he has been sup-
porting Greek and foreign firms by pro-
viding them with consulting services with
an international marketing and sales
orientation. His articles on International
Trade and Marketing topics have been
occasionally published in the Greek and
foreign press.

4. Core Team of DK Consultants
The staff of DK Consultants consists of 22 highly educated professionals
with specialization in diverse scientific fields.
The multidisciplinary background and expertise of the firm’s human resources lead to the conception
and implementation of innovative solutions for our clients that assist them in competing successfully
in the global markets.
Founder-Managing Director
Dimitris Karavasilis
Head of the company’s
branch in Thessaloniki
Anna Goudi
Head of the company’s
branch in Athens
Anastasios Rogkas
Administration
Secretary:
Eleni Kapantai
Head of Client Accounts
George Kritikos
Business Analysis Unit
Sofia Maragkidou
Business
Analysis Unit
Vissarion Kalathas
Head of
European Affairs
Efi Balassi
Head of Technical Packaging
Specifications Unit
Vergels Advocaten

5. History
Services
Tools
Methodology
Projects & Sectors
Contents

6. History
1999
Setting up of DK Consultants,
with the initial purpose to pro-
vide export marketing services
specialized in Food and Beverage
Products and Services
2003
Expansion of DK Consultants’
services scope to cover more
sectors of business and indus-
trial activity
2005
Founding of an additional
office in Athens
2007
Collaboration between DK Con-
sultants and DK Kina Consult-
ing. Establishment of a compa-
ny’s office in Shanghai
2008
Setting up of an
additional office
in Budapest
2001-2002
Development of specialized con-
sulting/business tools, known as
“DK Toolkit”

7. History
2009
Completion of the design of the
DK Certified PartnersTM
program
Founding of a DK Certified
Partners’ office in Istanbul
2011
Undertaking of a global mega-project
in London on the repositioning of a large
group of companies
Εxpansion of DK Consultants through the
establishment of a new office in London
2012
Inclusion to the D&B DUNS Registered
Secure Profile, a global database that in-
cludes the world’s most reliable and secure
companies
Registration at the D&B, a global database
that includes the world’s most reliable and
secure companies
2016
Founding of an
additional office
in Luxembourg
2015
Renewing of the company’s
headquarters in Thessaloniki,
Greece

8. For a third consecutive year, DK consultants reaped the rewards for the excellent
consulting services that provides to its clients and received the first prize as the Top
Export Assistance Company in Greece.
Awards
Exports Awards
2015
1st prize for Top Export
Assistance Company
Export Ecosystems
Awards 2013
1st prize for Export Support
and Promotion Services
Export Awards
2014
1st prize for Exporters’
Assistance Company

9. DK Consultants Today
DK Consultants has developed and is continu-
ously expanding a global network of certified
partners, the “DK Certified Partners™”, which
have been thoroughly selected, trained and
constantly being retrained to meet the strict-
est criteria of our continuous evaluation.
DK offices
London
Luxembourg
Shanghai
Athens
Thessaloniki
Larissa
DK Certified Partners™
London
Istanbul
Bucharest
Budapest
Our aim is to expand our presence in ma-
jor cities around the world and provide high
quality services under the DK Consultants
brand. By developing and implementing tai-
lor – made comprehensive action plans we
improve significantly the operation and the
profitability of our clients.

10. Our Approach
Our philosophy is a holistic approach to Marketing. We monitor both
the emerging and the dominant international marketing trends and in-
tervene in virtually every aspect of the business operation. As a result,
we drive our clients to growth by assisting them in developing their ac-
tivities in the domestic market as well as in penetrating and expanding
in foreign markets.
Our core business is the applied consulting.
Our responsibilities and obligations are not limited to the elaboration
of a list of proposals. We offer tailor – made solutions according to
the needs and the characteristics of our clients and implement them in
order to optimize the company’s operation and export performance.
Strategic market analysis is a key attribute of our work and
due to our expertise we provide our clients with consistent results.
Through our services we optimize the performance of
the Commercial and Marketing Departments and boost the overall
performance of the business.

11. Services
Our expertise in the international marketing field allows us to provide reli-
able information on any market as well as to locate underserved segments.
We conduct both secondary and primary research in order to assist compa-
nies in taking the right decisions on managerial and export issues.
Our experienced team, carries out thorough consumer behavior analysis on
the basis of which our clients create products and services of unique added
value that respond fully to the current market and consumer trends.
Market Research
& Consumer Insights

12. Services
International Strategic Planning
and Business (Re)Modeling and
(Re)Positioning
The selection of target markets and respective products is part of an effective
marketing strategy that takes into account the dynamics of each client and re-
sponds to their unique characteristics. We, therefore, outline the current situation,
evaluate the existing product portfolio, establish a tailor- made action plan and
provide constant and cohesive consultation, integrated support and assessment of
the undertaken actions, throughout the implementation of the business decisions.
Company’s Insights Analysis
What is the company’s current situation?
Company’s Vision Redefinition
Where do we see the business going?
Company’s Mission Statement
Why does our business exist?
Definition of Marketing Objectives in International Environment
What do we want to accomplish with our marketing strategy?
International Marketing Strategy Design and Implementation
How will we accomplish our marketing objectives?

13. Services
Visual Merchandising
with Global Perspective
Store interior design
Pleasant environment (music, scent, plants)
Store layout (functional areas, emphasis on certain displayed products)
Attractive design (walls, lights, colors)
Window display design
Impressive configuration
Storytelling
Interest raising
Mannequins
Relevance with the store’s interior
Sets & decorations
Chain store consistency
concurrent product promotion
overall appearance in accordance with the corporate image

14. Services
Technical Packaging Specifications
and Product Design
We adopt a holistic approach and design packages
that reflect the brand’s philosophy and values and ensure
the best utility for consumers and supply chain.
Primary and secondary packaging can, thus, meet the
conflicting requirements of suppliers, distribution net-
works, consumers and legislation.
Anthropometry plays a key role to the utility of a pack-
age and, therefore, we design unique product packages
according to its requirements.

15. Services
Product & Service Prototyping
and Concept Testing
Testing the functionality of a product/service and confirming its state
of readiness for production/provision respectively, are the necessary
conditions for the successful launching of a product/service.
We use the suitable tools and processes (blind tastes, face reactions
etc.) to conduct such tests and provide the relative feedback.
BLIND TESTS FACE REACTION ANALYSIS

16. Services
In this context, we aim at the optimization of the
brand’s performance and at its (re)positioning in
domestic and foreign markets.
We evaluate the company’s factors of production
including its product/services portfolio and its
commercial policy
We assess the existing as well as potential customer
base and competition for your services/products in
the target markets
We emphasize on product/services customization and
target market policy differentiation in line with the new
global trends and market research data
We assist you in communicating the unique, sustained
added value of your brand to the cοnsumers, thus build-
ing and increasing brand loyalty.
We guide you to successfully design and implement
every international strategic plan
Product / Services
Management

17. Services
Export and International
Trade Consultancy
In particular, we assist your company in penetrating
and expanding in the target-markets in the most effi-
cient way by providing you with our advanced know-
how and expertise for:
the adjustment of your product/services portfolio to the
needs and particular (political, economic, social and tech-
nological) characteristics of the target markets
the use, differentiation and application of the appropriate
marketing mix per target-market

18. Tools
DK Situational Sales
Map ToolkitTM
DK Qualitative
ViewerTM
DK SELLitTM
DK Data Monitoring
SystemTM
DK Positioning /
Conceptual MapTM
DK Key Concept
FrameTM
DK Brand / Product
Portfolio Evaluation
KitTM
DK OnAction
A-Z ToolTM
DK Exporting
Readiness ToolTM
DK C2S Coaching
to SalesmanTM
DK Country
Targeting TriangleTM
DK Export
Coaching MethodTM

19. Methodology
Basic stages of the DK Consultants’ Applied Export
Marketing Consultancy methodology and the relevant
Tools (DK Tool – Kit ™) applied.
Selection of do-
mestic & foreign
target markets
(niche markets)
International
strategic marketing
planning
Implementation
of strategic
marketing plan
International
Trade
Consultancy
DK Positioning/Conceptual Map TM
DK Brand/Product Portfolio
Evaluation KitTM
DK Exporting Readiness ToolTM
DK Country Targeting Triangle TM
DK SELLitTM
DK Brand/Product Portfolio
Evaluation KitTM
DK Qualitative Viewer ΤΜ
DK Data Monitoring System ΤΜ
DK Key Concept FrameTM
DK OnAction A-Z Tool TM
DK Situational Sales Map Toolkit TM
DK Export Coaching Method ΤΜ
DK C2S Coaching to Salesman ΤΜ
Recording and
Analysis of the
Current Situation
Review of the
Business Model

20. Indicative projects & sectors
We provide our services to various sectors such as:
(Food and Non-Food)
Retail stores-Supermarkets
Chemical Industry
Construction Industry
Cosmetics and Healthcare
Apparel and Clothing
Financial Institutions
and Services
Food & Beverage Industry
Educational Institutions
and Services
Agricultural Sector
Toys and Games Industry
Furniture and Decoration
Industry
Tourism
Information-Communica-
tion-Technology (ICT) services

21. Projects
Company type
Processing of agricultural
products
Export consulting & coaching, strategic
marketing planning, market research,
product management
Germany, Romania,
Russian Federation
Exports increase by 31.7%, new products
launch, new packaging design adjusted to
each target market
Industrial products
manufacturing
Market research, product management,
export consulting & coaching
UAE, North Africa Company entrance to target markets,
awareness increase, sales increase turnover
by 12.8%
Food processing
confectionary
Product management, branding,
export marketing plan, export consulting
& coaching
Bulgaria, Serbia Increased branded demand in target markets,
increased exports by 11.4%, increase
profitability of the company by 3.47%
Cosmetics
Natural & personal care
Strategic marketing planning, market research,
consulting & coaching, product management,
branding
France, Belgium, Netherlands Developed retail channel through franchising
(16 stores in 2 years)
Group of hotels Branding, service management,
consulting & coaching
UK, Austria, Netherlands,
Sweden, Denmark
Increased reservations by 19%,
increased profitability by 4.6%
Dairy products Sales management, market research,
consulting & coaching
Greece Increased revenues by 4.2% with the same
sales manpower, while marketing and sales
experts were reduced by 4.3%
Food & drinks retail chain Strategic marketing planning, market research,
product management, merchandising, branding
Russian Federation,
Ukraine
Increased chain’s sales revenues by 8.6%,
stock organization and opening of 2 new
super stores
Target countries Types of Services Results

22. Projects
Company type
Pharmaceuticals Market research, export consulting,
product management, promotion planning
Greece, Bulgaria,
Russian Federation
Increased exports by 15,4%, organization &
renegotiation with distribution channels, design
and control of promotion and advertising plan
Chemicals Market research, product management,
export consulting & coaching
Azerbaijan, Georgia,
Ukraine, Poland, Kazakhstan
Company entrance to target markets,
awareness increase, sales increase turnover
by 12.8%
Agricultural products
consortium
Market research, export marketing plan,
export consulting & coaching
Germany, Jordan, UK Composition of crop contracts with commercial
companies, private label packaging
Target countries Types of Services Results
Furniture manufacturing
and reselling
Strategic marketing planning, market research,
export consulting & coaching, product manage-
ment, branding
Bulgaria, Romania,
FYROM, Serbia
Reinforcement sales revenues through export-
ing by 400,000€, significant increase of liquidity
ratio
Metals mining Market research, export negotiation
consulting & coaching
USA, North Africa,
Germany
Redesign of pricing and discount policies,
increase of annual supply contracts by
1,500,000€

23. Why work with
DK Consultants
We have advanced know-how and significant expertise
in a wide range of economic and industrial sectors
Our highly educated personnel, specializes in specific
economic and scientific fields and receives continuous
on-the-job training
We have developed and we use specialized tools that
guarantee the precision and effectiveness of our work
We increase our clients’ competiveness and export
performance, by promoting the competitive advantage
of their business
We optimize the functioning and performance of the
Marketing and Sales Departments
We develop unique concepts, ideas and business models
for your brand, turning any challenge into a profitable
opportunity

24. What We Actually Do
We are not an advertising agency
2. We are not here to impress
We don’t offer scattered, extravagant information
We do not seek pointless outcomes
We are a marketing consulting firm
We look for meaningful results
We focus on data & market analysis
We aim at maximum effectiveness
Further, Together

25. we measure possibili-
ties, we research con-
sumer trends & markets.
we create unique ideas.
we position products &
services in the globalwww.dkconsultants.grThessaloniki office: 3, Ifigeneias str.
551 33 Thessaloniki t & f: +30 2310 417111
Athens office: 21, Voukourestiou str.
10671 Kolonaki t & f: +30 210 3602919
Larissa office:
9-11A Manolaki str., 41222
Further, Together
LONDON • LUXEMBOURG • SHANGHAI • ISTANBUL • BUCHAREST • BUDAPEST • ATHENS • THESSALONIKI • LARISSA