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Two Strategies to Drive Mobile Initiatives
WHICH ONE IS FOR YOU?
MASS APPEAL
MOBILE
APPLICATIONS
BUSINESS-SPECIFIC
MOBILE ...
2
David Lavenda
VP Product Strategy at harmon.ie,
Fast Company Contributor
Information Overload Researcher
davidl@harmon.i...
Second tier
of value
Finding the Second Tier of Value
3
Email Calendar Contacts
First tier
of value
Content Creation
• Mob...
But How Do You Do This?
4
5
But How Do You Do This?Two Strategies to Drive Mobile Initiatives
MASS
APPEAL
MOBILE
APPS
BUSINESS-
SPECIFIC
MOBILE
SERV...
6
BUSINESS-
SPECIFIC
MOBILE
SERVICES
MASS APPEAL
MOBILE APPS
Finance
7
Finance
Usage
• Secure access to important
documentation
• Real-time collaboration
around documents
8
Company / Customer T...
Support multiple security
models
9
View, edit and follow
business related criteria -
metadata
View and edit Office
documen...
Support multiple security
models
10
Finance
Secure Collaboration - Key Capabilities
1
11
View, edit and follow
business related criteria -
metadata
Finance
Secure Collaboration - Key Capabilities
2
12
View and edit Office
documents using Office
Online apps
Finance
Secure Collaboration - Key Capabilities
3
Transportation
13
Transportation
Usage
• Access to emergency
contact lists
• Offline Access to
Emergency Documentation
• Access to updated
e...
Automation of pushing
latest versions to remote
workers can save lives and
reduce costly errors
15
Vast reduction in paper...
Automation of pushing
latest versions to remote
workers can save lives and
reduce costly errors
16
Transportation
Offline ...
17
Vast reduction in paper-
based overhead
Transportation
Offline Access to Emergency Documentation - Key Capabilities
2
18
Full document and people
search allows emergency
workers to respond faster
to crises
Transportation
Offline Access to E...
19
BUSINESS-SPECIFIC
MOBILE SERVICES
MASS
APPEAL
MOBILE
APPS
Project Management
20
Project Management
Usage
• Ensure up-to-date project
documents
• Anywhere, real-time editing
of shared documents
21
Compan...
Easy publishing of project-
related content
22
Automated access to all
project-related content:
• Documents
• Calendars
• ...
Easy publishing of project-
related content
23
Project Management
Document Standardization- Key Capabilities
1
24
Automated access to all
project-related content:
• Documents
• Calendars
• Tasks
• Announcements
Project Management
Doc...
25
Ensure workers have the
latest and greatest versions
Project Management
Document Standardization- Key Capabilities
3
Paperless Initiatives
26
Paperless Initiatives
Usage
• Share meeting notes
• Having latest copy of
minutes always on tap
27
Company / Customer
• An...
Easily find project-related
content like status,
updates, and action items
28
Annotate documents,
diagrams, presentations ...
Easily find project-related
content like status,
updates, and action items
29
Paperless Initiatives
Sharing Meeting Notes ...
30
Annotate documents,
diagrams, presentations ‘on
the fly’ while in a meeting
Paperless Initiatives
Sharing Meeting Notes...
31
Tagging/classifying notes
means you can search/find
information across many
(similar) meeting notes and
summaries
Paper...
32
Tagging/classifying notes
means you can search/find
information across many
(similar) meeting notes and
summaries
Paper...
33
Who’s Right?
MASS
APPEAL
MOBILE
APPS
BUSINESS-
SPECIFIC
MOBILE
SERVICES
34
MASS
APPEAL
MOBILE
APPS
BUSINESS-
SPECIFIC
MOBILE
SERVICES
Who’s Right?harmon.ie Supports You Both Ways
35
harmon.ie Supports You Both Ways
Single-Screen Collaboration Experience Across Mobile, Browser & Desktop
36
harmon.ie Supports You Both WaysNext Steps
TRY harmon.ie
Mobile TODAY
Download the
“Guide to Mobile
Collaboration”
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Two Strategies for Going Mobile: Which One is for You?

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Publié le

Four customer case-studies that demonstrate the merits of alternative strategies for ensuring the success of your mobile initiatives:
• delivering mass appeal mobile apps, or,
• rolling out high-value, mobile business services

Publié dans : Technologie, Business
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Two Strategies for Going Mobile: Which One is for You?

  1. 1. Two Strategies to Drive Mobile Initiatives WHICH ONE IS FOR YOU? MASS APPEAL MOBILE APPLICATIONS BUSINESS-SPECIFIC MOBILE SERVICES http://harmon.ieTuesday, June 24, 2014
  2. 2. 2 David Lavenda VP Product Strategy at harmon.ie, Fast Company Contributor Information Overload Researcher davidl@harmon.ie @dlavenda http://www.linkedin.com/in/dlavenda www.slideshare.net/dlavenda http://www.fastcompany.com/user/david-lavenda Moderator
  3. 3. Second tier of value Finding the Second Tier of Value 3 Email Calendar Contacts First tier of value Content Creation • Mobile documents • Communications • Graphics/Video Source: Roth, C., How to Improve Business Outcomes by Mobilizing Productivity Work, Gartner Research, PCC Summit, LA, May 2014 Content Review • PDF annotation • Highlighting • Commenting High Value Content Consumption • Offline • Secure • Executive-level or field audience
  4. 4. But How Do You Do This? 4
  5. 5. 5 But How Do You Do This?Two Strategies to Drive Mobile Initiatives MASS APPEAL MOBILE APPS BUSINESS- SPECIFIC MOBILE SERVICES
  6. 6. 6 BUSINESS- SPECIFIC MOBILE SERVICES MASS APPEAL MOBILE APPS
  7. 7. Finance 7
  8. 8. Finance Usage • Secure access to important documentation • Real-time collaboration around documents 8 Company / Customer Typical User • Account manager The Business Value • Avoid data leakage through use of unsanctioned storage (Dropbox, iCloud, etc.) • Reduce time for negotiations • Prevent costly mistakesReasons for Adoption • Intuitive single screen experience • Fully supports business taxonomy • Platform/MDM agnostic – all major vendors and multiple strategies supported • View/edit/annotate Office and PDF documents
  9. 9. Support multiple security models 9 View, edit and follow business related criteria - metadata View and edit Office documents using Office Online apps Finance Secure Collaboration - Key Capabilities 1 2 3
  10. 10. Support multiple security models 10 Finance Secure Collaboration - Key Capabilities 1
  11. 11. 11 View, edit and follow business related criteria - metadata Finance Secure Collaboration - Key Capabilities 2
  12. 12. 12 View and edit Office documents using Office Online apps Finance Secure Collaboration - Key Capabilities 3
  13. 13. Transportation 13
  14. 14. Transportation Usage • Access to emergency contact lists • Offline Access to Emergency Documentation • Access to updated emergency ops procedures 14 Representative Company Typical User • Engineers • Safety Personnel • Railway crews The Business Value • Saves lives • Mitigates environmental disasters • Enormous cost savings Reasons for Adoption • Reduces environmental impact (elimination of paper-based documentation) • Ensures the latest versions of key documents are always handy • Automatic pushing of documents to personnel prevents errors and confusion
  15. 15. Automation of pushing latest versions to remote workers can save lives and reduce costly errors 15 Vast reduction in paper- based overhead Full document and people search allows emergency workers to respond faster to crises Transportation Offline Access to Emergency Documentation - Key Capabilities 1 2 3
  16. 16. Automation of pushing latest versions to remote workers can save lives and reduce costly errors 16 Transportation Offline Access to Emergency Documentation - Key Capabilities 1
  17. 17. 17 Vast reduction in paper- based overhead Transportation Offline Access to Emergency Documentation - Key Capabilities 2
  18. 18. 18 Full document and people search allows emergency workers to respond faster to crises Transportation Offline Access to Emergency Documentation - Key Capabilities 3
  19. 19. 19 BUSINESS-SPECIFIC MOBILE SERVICES MASS APPEAL MOBILE APPS
  20. 20. Project Management 20
  21. 21. Project Management Usage • Ensure up-to-date project documents • Anywhere, real-time editing of shared documents 21 Company / Customer • Any Company Typical User • Project / IT Manager • PMO, Sales and Marketing, Board members • Senior Execs The Business Value • Reduce costly mistakes due to incorrect information • Accurate project documentation (governance) • Search and findability for important information (metadata)Reasons for Adoption • It’s a no-brainer; there is no need to manually manage/retrieve documents • Efficiently handle all project-related artifacts (documents, tasks, contacts, issues, etc.) • Real-time access to latest information
  22. 22. Easy publishing of project- related content 22 Automated access to all project-related content: • Documents • Calendars • Tasks • Announcements Ensure workers have the latest and greatest versions Project Management Document Standardization- Key Capabilities 1 2 3
  23. 23. Easy publishing of project- related content 23 Project Management Document Standardization- Key Capabilities 1
  24. 24. 24 Automated access to all project-related content: • Documents • Calendars • Tasks • Announcements Project Management Document Standardization- Key Capabilities 2
  25. 25. 25 Ensure workers have the latest and greatest versions Project Management Document Standardization- Key Capabilities 3
  26. 26. Paperless Initiatives 26
  27. 27. Paperless Initiatives Usage • Share meeting notes • Having latest copy of minutes always on tap 27 Company / Customer • Any Company Typical User • Project Managers • Execs • Admins The Business Value • Reduces errors from document chaos • Accurate record of proceedings (governance) • Search / findability of important information (metadata) • Positive environmental impact (paper reduction) Reasons for Adoption • Eliminates the time needed to email notes to participants • Much easier than previous paper-based methods • Vastly improves findability/searchability/accessibily of notes
  28. 28. Easily find project-related content like status, updates, and action items 28 Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 1 2 3
  29. 29. Easily find project-related content like status, updates, and action items 29 Paperless Initiatives Sharing Meeting Notes - Key Capabilities 1
  30. 30. 30 Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting Paperless Initiatives Sharing Meeting Notes - Key Capabilities 2
  31. 31. 31 Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 3 Paperless Initiatives
  32. 32. 32 Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries Paperless Initiatives Sharing Meeting Notes - Key Capabilities 3 Paperless Initiatives
  33. 33. 33 Who’s Right? MASS APPEAL MOBILE APPS BUSINESS- SPECIFIC MOBILE SERVICES
  34. 34. 34 MASS APPEAL MOBILE APPS BUSINESS- SPECIFIC MOBILE SERVICES Who’s Right?harmon.ie Supports You Both Ways
  35. 35. 35 harmon.ie Supports You Both Ways Single-Screen Collaboration Experience Across Mobile, Browser & Desktop
  36. 36. 36 harmon.ie Supports You Both WaysNext Steps TRY harmon.ie Mobile TODAY Download the “Guide to Mobile Collaboration”

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