These are the slides I created with Lara Hendrickson on social media for the Cottage Grove Chamber of Commerce Business Luncheon.

1. David Edgerton and Lara Hendrickson

2. Agenda
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Social Media and Search
What is Social Media
The Popular Social Networks
Social Consumer Behavior
Tips for Marketing on Popular Social Media
Networks

3. Quick Overview of Search

4. Another Consideration
“Localization” is the hot topic in this space.
Search engines want to find local content and
consumers are using “long tail searches” to find local
businesses.
Example: “eyeglasses Cottage Grove MN” or
“car repair 55016, liquor store Newport MN”

5. How Big is Social Media
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91% of online adults use social media regularly
Social networking is most popular online activity, with
22% of time online spent on channels like Facebook,
Twitter and Pinterest
Social commerce sales should total $9.2 billion by the
end of this year and are expected to climb to $14.25
billion in 2013 and $30 billion in 2015
Some 167 million people will shop online this year,
which will increase to 192 million by 2016 (spending an
average of $1,800 per person per year)

6. Quick Stats about Major SM Sites
Facebook is the most visited website of all websites
There are 5 million images uploaded to Instagram
every day
Over 40% of Twitter users do not tweet anything –
they just follow what they like
500 years of YouTube videos are watched on
Facebook every day, 700 links shared on Twitter every
minute = INTERCONNECTED
Tumblr and Pinterest outperform Twitter and LinkedIn
when it comes to share of time spent, in minutes

7. Social Consumer Behavior
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50% of shoppers have made a purchase based on a
recommendation through a social media network
33% of consumers cite social networks as a way they
discover new brands, products or services
60% of LinkedIn users have clicked on an ad on the
site
25% of consumers who complain about
products on Facebook or Twitter expect a
response within 1 hour
Pinterest drives twice the website referral traffic
of Twitter, LinkedIn and Google + combined

8. Coupons on Social Media
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67% of customers will like a Facebook page to
save 25% or more
17% will tweet or retweet a deal to save 25%
or more
28% of consumers share deals through social
media
12% have looked for deals on social media
sites using their smartphones
20% would purchase within a social media site

9. Getting Started
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Think carefully about your audience and be visible
where they are
Start by getting on the ones that don’t require much
maintenance:
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Google+ / Google Places
Yelp
Make sure all accounts have exactly the same listing:
Ave. ≠ Ave ≠ Avenue – Pick & Stick!
Use just one, preferably local, phone number
Make a commitment to respond to reviews

10. Recommendations - Facebook
Facebook shares have the greatest influence on
Google search rankings in the U.S. followed by
backlinks.
Best tips for marketing on Facebook:
Spruce up your page
Post regularly
Create photo and video page posts
Try a Facebook Offer
Boost your important posts

11. Recommendations - Google+
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You have to play the Google game
They are the largest search engine and will be
Nearly 68% of Google Plus users are male, while
32% are female – male heavy, while other social
sites (Pinterest) are not
70% of business brands have a presence on Google
Plus.

12. Recommendations - Yelp
Yelp is owned by Apple, so iPhones will deliver up
businesses on Yelp to their mobile users
Even bad reviews can be good – people are looking
for relevant content and responsiveness
For example: I wish to extend my sincere apologies for your
experience. I can assure you, we truly value your business. I’ve
already talked to my team regarding your experience and want you to
know that we take your comments seriously. I’m the manager of this
store, please contact me directly if you’d like to discuss this further. Joe, 651-459-1234

13. Recommendations - Pinterest
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Turn your content into infographics and data
charts
Don't just pin pictures, pin videos
Use hashtags and keywords in descriptions
Board organization is key
Integrate Pinterest into your website
Integrate Pinterest into Facebook

14. Recommendations - YouTube
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YouTube is owned by Google – play the Google
game
Create and Customize Your Channel
Promote Your YouTube Videos Elsewhere
Don't Overlook Tags
Engage With the YouTube Community
Don't Neglect Your Channel

15. Recommendations - Linkedin
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Create a personal and a company page.
Ask for recommendations
Give a behind-the-scenes look at your
company
Post frequently
Reach out for introductions
Use Groups to Connect With People
Utilize Events to Engage Clients

16. Managing your “Social” life
There are programs you can buy so that one piece
of content can automatically be distributed to all of
your social platforms.
 HootSuite
 TweetDeck
 Search on ‘Social Media management software’
Blog that talks about the top 24:
http://www.toprankblog.com/2010/09/22-social-media

17. Questions
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David Edgerton
Email: david@celluworks.com
Phone: 651.560.0555