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Seo E Merge 12.8.08

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Velvet Chainsaw Consulting
Velvet Chainsaw Consulting

Session designed to help business professionals understand the basics of SEO and how it applies to meeting and event websites.

BusinessTechnologieDesign
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Is Your Event Website Optimized? Arran Coole, ASP Inc Dave Lutz, Velvet Chainsaw Stephen Nold, MeetingTechOnline
Agenda Intro to SEM/SEO 1 SEO/SEM Case Study 2 Top 9+ SEO Tactics for Events 3
How to use your keypad ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #2
Ground Rules ASK Questions Cell Phones OFF Keep ?’s Relevant To all NO Speeches Do Not Run with Scissors NO Vendor Plugs Simple Rules Share your experiences
Your new front page:
 
Am I Google biased?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
SEO vs. SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The SEO Goal ,[object Object]
SEO is like Chess ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hmm, Chess is easier! ,[object Object],[object Object]
ASP’s SEO Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Empathy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #3
Google Analytics MeetingTechOnline.com
Google Analytics MeetingTechOnline.com
Google Analytics MeetingTechOnline.com
Google Analytics MeetingTechOnline.com
Google Analytics MeetingTechOnline.com Launched Newsletter Monthly to 2 weeks Launched MTO Summit
Google Analytics MeetingTechOnline.com
Google AdWords
[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #4
[object Object],Event SEO Tactic #1
[object Object],[object Object],Event SEO Tactic #2
 
[object Object],Event SEO Tactic #3
Benchmarking Tool
[object Object],Event SEO Tactic #4
# of words used in searches Source: OneStat ( www.onestat.com ), 1 Nov 07
Press Releases and SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs
[object Object],Event SEO Tactic #5 Content is King!
Virtual Booth Listings
Sessions, Tracks, Bios
[object Object],Event SEO Tactic #6
[object Object],Event SEO Tactic #7 Networking Itinerary Planner Personal Expo Plan Engagement Matchmaking
[object Object],Event SEO Tactic #8
Wikipedia Page
Social Bookmarking/Sharing ,[object Object],[object Object],[object Object]
[object Object],Event SEO Tactic #9
Social Media that Works
Widget Traffic Gen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources

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Seo E Merge 12.8.08

Notes de l'éditeur

  1. Intro - GES