Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Rob Fuggetta - Brand Advocates
1. 5 Ways to Turn Brand Advocates
into a Content Marketing Engine
Content Marketing Strategies Conference
May 9, 2013
Rob Fuggetta
Zuberance Founder/CEO
3. 3
What’s a Brand Advocate?
Highly-satisfied customer
who recommends your
company or product
without pay or incentives
Advocates
Loyal
Customers
Other Customers
Fans, followers
3X more trusted than ads
#1 influencer of sales
Massive reach: 500B WOM Impressions