Social App Dev 101: Elements of Style (Jia Shen)

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Dave McClure

Jia Shen's presentation on Social App Development from Graphing Social Patterns West 2008

Business Technologie

RockYou is the leading provider of social network applications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Application Development by the numbers ,[object Object],[object Object],[object Object]

Application Phases ,[object Object],[object Object],[object Object],[object Object]

Application Verticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Application Phases ,[object Object],[object Object],[object Object]

Viral Multiplier ,[object Object],[object Object]

Tuning ,[object Object],[object Object],[object Object]

Virality vs Engagement ,[object Object],[object Object],[object Object],[object Object]

Virality vs Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open Social What’s a Platform ,[object Object],[object Object],[object Object]

The Open Social Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open Social Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s the plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Characteristics ,[object Object],[object Object],[object Object],[object Object]

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Social App Dev 101: Elements of Style (Jia Shen)

1. rock you it’s all you!

6. Audience Skew heavily to teen and young adult women—brand influencers

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