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Quantitative & Comparative Measurement <ul><li>Conversion Criteria: </li></ul><ul><ul><li>best-performing (%)  channels / ...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
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Founder/CEO <ul><li>Q: What metrics do you choose to watch? </li></ul><ul><li>Hypothesize Customer Lifecycle & Refine </li...
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Quantitative & Comparative Measurement <ul><li>Conversion Startup Metrics for Pirates

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Quantitative & Comparative Measurement Conversion Criteria: best-performing (%) channels / campaigns / copy largest-volume (#) channels / campaigns / copy lowest-cost ($) channels / campaigns / copy Measurement Components: Audience Segment (young women, regional metro, older singles) Channel Source (social network, SEM, organic, PR, etc) Campaign Theme / Brand Promise (“find a job”, “learn to cook”) Landing Page & CTA Copy & Graphics

Publié dans : Business, Technologie
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