The Facebook Platform: Apps, APIs, & The Social Graph
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The Facebook Platform: Apps, APIs, & The Social Graph (Lance Tokuda, Rockyou)
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The Facebook Platform: Apps, APIs, & The Social Graph
- 1. The Facebook Platform: Apps, APIs, & The Social Graph Lance Tokuda, RockYou! 10/7/07
- 3. What is an App?
- 4. What is an App? Invite News Feed
- 6. What is an App? Invite friends
- 7. What is an App? Call to action for friends
- 8. What is an App? Applications link Profile link Profile box
- 12. Growing apps virally Networks with API access to friends give you 7x more distribution
- 13. Without API – OLD WAY Casino Royale, Sony Pictures Slideshow add-on 75K created (30 days) Leigh Nash, Nettwerk Records Slideshow add-on 150K created (30 days) Horoscope, Frengo 300K created (30 days)
- 14. With API – NEW WAY Horoscope, Frengo 2M created (30 days) 7x more Music Videos, Yahoo! 1M created (30 days) We recommend the new way! Facebook now and others coming soon Resident Evil, Sony 1M entries (30 days)
- 15. Adoption is hard Only 1% of all apps hit 1M users
- 16. Ad support and partnership Example promotion Yahoo! Music Videos 1M
- 17. Music Videos (Yahoo!)
- 20. CBS
- 21. CBS 3 days versus 3 months
- 23. About RockYou! RockYou is the leading provider of widget engagement with over 20M daily page views and growing* * see daily Quantified Publisher traffic numbers reported on Quantcast.com