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Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)

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Slides from Museums and the Web 2015 pre-conference workshop, "Catalyzing Change: Tools and Strategies for Digital Transformation."

workshop presenters:
Dana Mitroff Silvers @dmitroff
Emily Lytle-Painter @museumofemily
Carolyn Royston: #caro_ft

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Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)

  1. 1. Catalyzing Change: Tools and Strategies for Digital Transformation Museums and the Web | April 8, 2015 | Chicago, IL Tweet with us using hashtag #MWchange Emily Lytle-Painter: @MuseumofEmily Dana Mitroff Silvers: @dmitroff Carolyn Royston: @caro_ft
  2. 2. Welcome Emily Dana Carolyn @MuseumofEmily @dmitroff @caro_ft
  3. 3. Let’s warm up! Members of the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition. Public domain image from Wikipedia.
  4. 4. Context for today How is digital making us change how our organizations need to function?
  5. 5. Context for today How is digital making us change how our organizations need to function? How to kickstart a digital transformation process and introduce different mindsets for working and collaborating?
  6. 6. What is digital transformation? Changes and challenges associated with digital technology, across all aspects of business.
  7. 7. How to make it happen? Leadership and Vision Audiences Staff Operations
  8. 8. Why now? Key drivers: ● Disruption ● Connected audiences ● Financial
  9. 9. Common Challenges Lack of: ● Leadership ● Prioritization ● Resources ● Efficient processes ● Clarity around roles ● Expertise or skills ● Or simply, resistance to change!
  10. 10. Lose Audience Appeal Lose IncomeFall Behind Missed Opportunities
  11. 11. Leadership Introduce new digital processes Build digital confidence Digital transformation process Transformative projects Digital Transformation in Action
  12. 12. Design thinking framework
  13. 13. What is design thinking? Human-centered process for problem- solving and innovation Image by the Stanford d.school
  14. 14. Engage Observe Immerse
  15. 15. Empathy interviews
  16. 16. Quick interviewing tips ● Avoid binary or leading questions ● Allow space for silence ● Follow the story and emotions ● Take notes ● Always ask WHY
  17. 17. Interview your partner + take notes “What are the biggest challenges around digital in your organization?” “Tell me a story about a digital project that you felt went extremely well.” “Tell me a story about a digital project that you felt did not go so well.” 5 minutes x 2
  18. 18. Leadership
  19. 19. Leadership through empathy
  20. 20. Empathy map Image by the Stanford d.school
  21. 21. Empathy map quotes & defining words actions & behaviors thoughts & beliefs feelings & emotions
  22. 22. Demo
  23. 23. Your turn 5 minutes x 2 quotes & defining words actions & behaviors feelings & emotions thoughts & beliefs
  24. 24. Digital Confidence
  25. 25. Break (10 minutes) © IWM Q 12260Q
  26. 26. Let’s plan a party! Image by Conxa Rodà on flickr.
  27. 27. Brainstorming best practices ● Build on the ideas of others ● Go for wild ideas ● Capture everything ● Be visual ● Celebrate small successes
  28. 28. Team Brainstorms How might we build digital confidence in our organizations? 7 minutes
  29. 29. New Processes
  30. 30. Agile processes User stories Prioritization Rapid development Measurable
  31. 31. User story As a high school history teacher, I can quickly see which part of the site is for me, so I don’t have to search for it.
  32. 32. Prioritization
  33. 33. Prototyping your ideas
  34. 34. Prototyping planning What will you prototype? How can you build it? Who can help you make it happen? 5 minutes on your own
  35. 35. Leadership Introduce new digital processes Build digital confidence Digital transformation process Transformative projects Recap
  36. 36. Make a plan ● Do an empathy interview of a colleague who drives you crazy ● Find a buddy and a champion to build your confidence ● Brainstorm solutions with a colleague ● Your ideas?
  37. 37. Debrief + discussion I learned… I wonder… I’m going to…
  38. 38. Join us for a follow-up to this workshop! Google Hangout May 12, 2015 at 1:00 p.m. EST http://tinyurl.com/MW2015Change
  39. 39. YOU CAN DO IT!
  40. 40. Keep in touch! Emily Lytle-Painter @MuseumofEmily ELytlePainter@lacma.org Dana Mitroff Silvers @dmitroff dana@designinginsights.com Carolyn Royston @caro_ft croyston@blueyonder.co.uk
  41. 41. #MWchange THANK YOU

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