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The Value of Twitter for Today’s Credit Union “Enhance Your Member Relationships”
What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Can Twitter Do for You? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Twitter? ,[object Object],[object Object],[object Object],[object Object]
The Tools
The Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Should You Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Twitter “Do’s” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Tweets Have… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Your Members Look for in a Tweet… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons Credit Unions Should Use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credit Unions Using Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
University FCU’s   Twenty09 Challenge “Welcome back” student promo videos Awarded students with $20.09 who opened new checking account Promo ran Aug. 17-Sept. 17, 2009
University FCU’s   Twenty09 Challenge Tweets Promo became a viral hit with students 82% increase in UFCU website traffic Enhanced the UFCU brand
Vantage CU’s tweetMyMoney
Vantage CU’s tweetMyMoney Allows members who use the CU's MyVantage online banking to conduct such transactions as: 1.  monitor balances 2.  holds 3.  check clearing 4.  ATM withdrawals and deposits 5.  transfer money between their own accounts —  but not to other members, a security precaution
Vantage CU’s tweetMyMoney ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credit Union ONE’s Student Scavenger Hunt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Truliant FCU Member Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brewery CU Financial resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fun Twitter Site
Tweeting Credit Cards
Twitter Wrap-Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Twitter 4 Credit Unions

  • 1. The Value of Twitter for Today’s Credit Union “Enhance Your Member Relationships”
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  • 16. University FCU’s Twenty09 Challenge “Welcome back” student promo videos Awarded students with $20.09 who opened new checking account Promo ran Aug. 17-Sept. 17, 2009
  • 17. University FCU’s Twenty09 Challenge Tweets Promo became a viral hit with students 82% increase in UFCU website traffic Enhanced the UFCU brand
  • 19. Vantage CU’s tweetMyMoney Allows members who use the CU's MyVantage online banking to conduct such transactions as: 1. monitor balances 2. holds 3. check clearing 4. ATM withdrawals and deposits 5. transfer money between their own accounts — but not to other members, a security precaution
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