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Future of eCommerce Darpan Munjal
A  Is this the future? …
A  Is this the future? …
Evolution of  eCommerce Current State – Indian eCommerce
eCommerce in India  Early   Years Delays in Deliveries  Poor Product Quality No Manufacturer Warranty Missing Parts in  Sh...
Things are  improving   now Technology Automation Better Integration with Vendors No questions asked return policies Diffe...
Online Retailers Information is flowing  only  in one direction
A  Shift  in focus …
Crowdsourcing  - eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce
Crowdsourcing  - eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Prod...
The  new  game
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce   Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
This is all good, but… <ul><li>What about  India?? </li></ul>
eCommerce 2.0 for India <ul><li>Its about  building trust </li></ul><ul><li>Its about  transparency </li></ul><ul><li>Its ...
Opportunities for  India <ul><li>Assisted  eCommerce   – Affiliate based communities </li></ul><ul><li>Human Filters  for ...
The new  ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affi...
Key Considerations <ul><li>Popularity  is becoming  popular </li></ul><ul><ul><li>Minority view gets lost.. Consensus view...
Key Considerations  <ul><li>Tagging may reveal the  good ,  bad  and the  ugly!!! </li></ul>
Key Considerations <ul><li>Offer  Incentives  for communities to contribute! </li></ul>
Questions ?   Email :  [email_address] Blog :  www.commercewiki.com
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Future Of eCommerce in India

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Future Of eCommerce in India

  1. 1. Future of eCommerce Darpan Munjal
  2. 2. A Is this the future? …
  3. 3. A Is this the future? …
  4. 4. Evolution of eCommerce Current State – Indian eCommerce
  5. 5. eCommerce in India Early Years Delays in Deliveries Poor Product Quality No Manufacturer Warranty Missing Parts in Shipments Lack of Communication Consumer Confidence Was Broken!
  6. 6. Things are improving now Technology Automation Better Integration with Vendors No questions asked return policies Differentiation on aspects other than price However...
  7. 7. Online Retailers Information is flowing only in one direction
  8. 8. A Shift in focus …
  9. 9. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce
  10. 10. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Product Managers Future eCommerce
  11. 11. The new game
  12. 12. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  13. 13. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  14. 14. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  15. 15. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  16. 16. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  17. 17. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  18. 18. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  19. 19. This is all good, but… <ul><li>What about India?? </li></ul>
  20. 20. eCommerce 2.0 for India <ul><li>Its about building trust </li></ul><ul><li>Its about transparency </li></ul><ul><li>Its about empowerment </li></ul><ul><li>Its about understanding barriers in eCommerce and leveraging communities to overcome them. </li></ul>
  21. 21. Opportunities for India <ul><li>Assisted eCommerce – Affiliate based communities </li></ul><ul><li>Human Filters for finding products and better prices </li></ul><ul><li>“ Geek Squad ” for the service market </li></ul><ul><li>A/B Testing </li></ul>A/B/C Testing
  22. 22. The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers
  23. 23. Key Considerations <ul><li>Popularity is becoming popular </li></ul><ul><ul><li>Minority view gets lost.. Consensus view bubbles up. </li></ul></ul><ul><ul><li>Make the “long tail” accessible </li></ul></ul>
  24. 24. Key Considerations <ul><li>Tagging may reveal the good , bad and the ugly!!! </li></ul>
  25. 25. Key Considerations <ul><li>Offer Incentives for communities to contribute! </li></ul>
  26. 26. Questions ? Email : [email_address] Blog : www.commercewiki.com

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