For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

1. Social Media for Realtors Doreen NicastroSocial Media Strategist Aligning People with Technology doreen@nicastroconsultants.comwww.nicastroconsultants.com Tuesday, September 13, 2011 doreen@nicastroconsultants.com

2. What is social media? Integrates, pictures, video, text, images with communication methods Interactive dynamic content Defined by linking people together examples include wikis, Linked In Facebook, Twitter, etc. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

3. The social media revolution Smart Phones Web 1.0 consumer Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator Social Media Ecommerce Brochureware 1994 2003 2006 1998 2000 2009 77M 1000M 500M Global Internet Users 400M 1400M

4. Social Media is growing by 10% a month 90% of home buyers use the Internet to search for information and homes 50% of all home buyers are on social networks 93% of Twitter users believe companies and services should have a social media presence 85% SM users believe a company should interact with customers on sites Why be social ? http://hro.har.com/issue/december-2010/article/what-is-twitter-why-twitter-how-to-use-twitter Tuesday, September 13, 2011 doreen@nicastroconsultants.com

5. Why social media for realtors? Expand your sphere of influence Generate leads Make new connections Improve current and future business Build relationships Gain referrals www.pillartopost.com. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

7. Only 14% trust advertisements

8. 78% trust recommendations of their peers

9. Baby-boomers fastest growing segment on social media

10. 3 out of 4 Americans use social technologyhttp://www.slideshare.net/megfaust/social-media-for-realtors-3134273 Tuesday, September 13, 2011 doreen@nicastroconsultants.com

11. Real estate and Internet searching http://mashable.com/2010/06/28/real-estate-social-media/ Tuesday, September 13, 2011 doreen@nicastroconsultants.com

12. Real estate and social media http://mashable.com/2010/06/28/real-estate-social-media/ Tuesday, September 13, 2011 doreen@nicastroconsultants.com

13. Real estate industry compared to other small business http://mashable.com/2010/06/28/real-estate-social-media/ Tuesday, September 13, 2011 doreen@nicastroconsultants.com

14. Facebook Personal v.s.Business Pages Tuesday, September 13, 2011 doreen@nicastroconsultants.com

15. What’s the competition doing? Tuesday, September 13, 2011 doreen@nicastroconsultants.com http://mashable.com/2010/06/28/real-estate-social-media/

16. Where are you on the web? Tuesday, September 13, 2011 doreen@nicastroconsultants.com

17. Why an octopus approach to social media? Octopuses are among the most intelligent and behaviorally flexible Octopus inhabits many diverse regions When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

18. Social media strategy YourWeb site Tuesday, September 13, 2011 doreen@nicastroconsultants.com

19. What is your social media strategy? Web site call to action join mailing list connect purchase goods/services Tuesday, September 13, 2011 doreen@nicastroconsultants.com

20. Build a solid presence and claim your space! Claim space, voice and influence market Create a values-based social media presence Web site With a call to action Tuesday, September 13, 2011 doreen@nicastroconsultants.com

21. Implement website & call to action Tuesday, September 13, 2011 doreen@nicastroconsultants.com

22. Create digital foot print & brand Tuesday, September 13, 2011 doreen@nicastroconsultants.com

23. Realty social media resources http://activerain.com/ www.linkedin.com/ www.facebook.com/ www.twitter.com/ www.myspace.com/ http://www.zillow.com/homes/ www.realestatevoices.com/ http://www.realtown.com/ www.pillartopost.com. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

24. What does social media cost? BEST ANSWER ON LINKED IN 2010 http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/ Tuesday, September 13, 2011 doreen@nicastroconsultants.com

25. What does Social Media Cost? http://www.socialfish.org/2011/03/social-media-consulting-fees.html Tuesday, September 13, 2011 doreen@nicastroconsultants.com

28. Youtube channel (YT)

29. Facebook (FB)

32. Marketing homes on Facebook (FB): Use your current database and suggest they become a fan on your business FB page Include each sold listing on your page, take picture of home-buyer-seller add to your FB page, tag them and it will appear on their profile. Import your external blog this keeps FB fan page with fresh content Add your virtual tour videos to your FB page and post links to your business web site. Offer subscription box to capture emails, examples: What is your home worth, or first time home buyer guide Include customer loyalty perks for sharing your FB page. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

33. Start with Twitter to increase visibility Create a user account Create a custom background stand out from the crowd Follow other that will help build your network Include tweets on your blog and web site Add a ‘Follow Me’ button to your social profiles Use status updates to stay current with your network Search what is trending and participate in the conversation. Tuesday, September 13, 2011 doreen@nicastroconsultants.com

34. questions discussion Tuesday, September 13, 2011 doreen@nicastroconsultants.com Social media consultation and monthly services available