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How A Website Helps you get ahead In Real Estate Business?
A real estate website must have customer-centric features that facilitate easy search for the prospective
buyers. It must also have tools that turn interest into leads and provide you with a comprehensive
database to work on. Real estate sector is inherently different and you need to rope in a designer that
specializes in it.
If running a real estate business today, you cannot hope for making much headway if you lack a visible
presence online. The internet has emerged as the right platform in the last decade for a business to
make itself seen and heard.
Internet can be used effectively for displaying properties, distributing brochures, sending newsletters,
making cold calls and other marketing activities. If you make the right strategy, you can be sure of your
real estate business gaining traction.
The first step for creating a robust online presence is getting an impressive website that offers a gamut
of options to the prospective buyers and at the same time, puts up a line of communication to contact
the realtor. It is for the realtor then to work on the leads and complete the sales process.
For success, your website must stand out of the crowd. When every other realtor is planning to go
online, you must make sure that your website delivers on the buyers expectations. Get the website
designed from the buyers point of view, incorporating all the essential features - IDX search, local
content, form generator, etc.
For the realtor, the website should have features like custom CMS, client manager, drip emails, SEO
optimization, Craigslist, blog and integration with social media. There should also be a mobile version of
the website, considering that the smart phones have become so popular today.
Customer-centric features of the website will help you gain attention of the prospective clients.
However, for turning interest into leads, you need lead generation and client management features as
well. The lead generation system on a site includes client contact form, property request form, home
value finder request form and relocation request form. Lead generators on the listing pages enable
people to contact you. To enable visitors have real time discussion with your executives you can put up
the chat feature as well. The client management system works at the backend providing comprehensive
database of prospective buyers to the realtor, facilitating easy management of leads and creation of
notes, follow-ups and reminders.
IDX MLS (Internet Data Exchange Multiple Listing Service) is an integral feature of a quality realty
website. The technology enables you to integrate the website with any public MLS, allowing the visitors
to search through the listings. You can turn on / off MLS lead capture any time you like to limit it to
certain properties. The system supports display of information sought by the visitor, such as properties
below $1M or only the foreclosures. Know more here about IDX MLS and other features.
Real estate sector is inherently different and you will require the services of a web design company that
specializes in it. They may have a plethora of layouts specifically designed for realty websites, making
the development process quicker.
Moreover, they will be willing to discuss with you specific requirements and offer you customized
solutions. Click here to get more information.
Collaborate with designers that come up with feature-rich websites laden having the required set of
tools and apps. Such websites would incorporate management system built from the ground up, giving
you a custom interface.