1. Coca Cola Beginnings

2. Founders of Coca Cola
John S. Pemberton
http://www.thecoca-
colacompany.com/heritage/chronicle_birth_r Asa G. Candler
efreshing_idea.html http://www.wikitree.com/wiki/Candler-1

3. Expanding the Product
Frank Robinson Samuel Candler Dobbs
http://home.wxs.nl/~leonkors/verhaal2.htm http://www.sawbuddy.com/FamousRelatives.html

4. Making Coca-Cola Global
William C. D’Arcy Robert W. Woodruff, “Mr.
http://memory.loc.gov/cgi- Coca-Cola,”
bin/query/h?ammem/cola:@field(DOCID%20@lit(s http://www.georgiaencyclopedia.org/nge/Multime
kay_03)) dia.jsp?id=m-2759

5. • Coca Cola reflects on the time of
Advertising Goals the World with advertising.
for Coca-Cola • Core market 13 to 24-5
Peter Sealey: V.P. Marketing
Operations Coca-Cola Company • Black advertising/ Teen
http://www.cgu.edu/pages/5576.asp
advertising/ Home advertising
• Advertising has to do two things:
• 1.Remember the Brand name
• 2.Think more highly of Coca
Cola - Brand Image
Enhancement
• Inside Business Today. Directed
Tim Perko.