The document discusses the role of universities in supporting the creative industries. It notes that the creative industries are major sources of innovation and help advance technology. Universities play an important role by producing and sharing knowledge, often through collaborative projects between artists, technologists, and academics. These collaborations can generate emergent value but it is difficult to capture and articulate that value using traditional business models. The document examines case studies to understand how value is created and how relationships maintain their innovative power over time. It concludes that successful models first create conditions for creativity, then stabilize emerging ideas, and finally enable monetary exchange of codified knowledge.