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The 7 Habits of Highly Effective Search Engine Marketing

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dogpatchlabs

This presentation is from an event at Dogpatch Labs (http://www.dogpatchlabs.com) in July. It was led by David Rodnitzky of PPC Associates.

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DAVID RODNITZKY The 7 Habits of Highly Effective Search Engine Marketing Start Up Edition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
About PPC Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
Search Engine Marketing is Not Magic ,[object Object],[object Object]
The 7 Habits of Highly Effective SEM Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Search Engines - Which Category are You “In” In tent In formation In teraction New Mousetrap Substitute Product Market Leader B2C B2B
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Keywords = Overrated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/08/do-keywords-matter-anymore.html
Focus on Keyword Sculpting ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Ad Text 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.amazon.com/Direct-Mail-Copy-That-Sells
Advanced Ad Text ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2008/01/four-tricks-to-gain-unfair-advantage-on.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
What’s A Landing Page? ,[object Object]
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Basic Bidding Calculation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Management EcoSystem Bid Management Only Bid Management + Campaign Management Tools Bid Management + Full Service Agency Under $5,000/mo $5,000 to $50,000 mo $50,000+ mo Services Offered
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Track at a Keyword Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Targeting Options: Yesterday & Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consequences of Not Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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