2. We are going to talk about...
Characteristics of visual
communication
The value of images
Function of images
Relationship between
images and reality
4. Visual communication
When we use images to
communicate something,
we are in VISUAL
COMUNICATION
Sender Message Receiver
Channel
5. Other ways of communication
Match every way of communication with its channel
Grimace and
Music movement
Writing Spoken words
Talking Sounds
Dancing, theatre Written words
6. The value of images
In our society, images are very important because we use them
to express and share information
DO YOU KNOW...
¿ Where can we find images?
¿ Which technology and
instruments can we use to create
and/or transmit images? Illussion by Dvemor
7. The function of images
Images have 4 different
functions:
•
1. Giving Information
2. Selling ideas or products
3. Enjoyment
4. Aesthetics and beauty
Surreal world by ~riolcrt
8. 1. Giving information
They inform in a
clear and direct way.
Identifying things:
logos, labels, flags.
14. 4. Aesthetics
Art creation
Botticelli – The Birth of Venus (1486)
Chema Madoz
15. Images and reality
An image can be a copy
or an imitation of the
reality, but also
something without
anything in common
with reality.
We have three types of
images:
• Realistic images
• Figurative images
• Abstract images
Realistic style: 1967 – Washbasin and
mirror by Antonio López
16. Abstract image: The Key, by Jackson
Pollock
Figurative image: The shout, by Edvard
Munch,1893.
17. Activities
• Activity 1: Find in “google images” or FlickCC
one image for every function we have talked
about (information, exhortation, enjoyment,
aesthetics). Download the slides and paste
the images in. Send the result by e-mail to the
address:
• eviprocaprevera@gmail.com
18. Activities
• Activity 2: Modifying images. Change the
shape of an image cutting away and sticking.
The result must be recognizable.
• The aim of the activity is to get new shapes,
fantastic
