Društvene mreže: (Nove) alatke za biznis i marketing

2 Jul 2013
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
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Društvene mreže: (Nove) alatke za biznis i marketing

Notes de l'éditeur

  1. Zasto ljudi ne vjeruju reklamama – lose iskustvo istorijski. Spamovanje … Potrosaci su u ratu za sopstvenu paznju konacno pobijedili!!!
  2. tehnologija i kreativnost i napredovanje u tehnologiji povremeno naprave totalno razaranje prethodne tehnologije. To s enajbolje moze vidjeti na primjeru muzicke industrije
  3. To kreativno razaranje u tehnologiji advertajzinga je napravio craigslist koji ima 20 milijardi pregleda mjesecno, na 37 je mjestu svih sajtova na svijetu, 10 u US, sa preko 80M novih oglasa - classified advertisements svakog mjeseca. 250.000 zaposlenih u industriji stampanih medija protiv 23 zaposlena u craigslisti
  4. Jacki Kelley, CEO of Universal McCann - UM
  5. Twist Image, we connect brands to people and people to brands
  6. Miloje Sekulić homepage.rs
  7. Josef Tripodi, Executive Vice-President, Chief Marketing & Commercial Officer THe Coca Cola Company
  8. https://www.pwc.com/en_GX/gx/entertainment-media/pdf/IAB_SRI_Online_Advertising_Effectiveness_v3.pdf
  9. izvor: Ipsos Strategic Marketing
  10. http://www.go-gulf.com/blog/social-media-advertising/
  11. Nakon teoretskog dijela i statistike, malo prakticnih informacija. Drustvene mreze/mediji (X socijalne) Vrste društvenih medija Društvene mreže na internetu (Social networking services) (Facebook, Google Plus, LinkedIn) Blogovi (Blogs) Mikroblogovi (Microblogs) (Twitter) Servisi za razmjenu multimedijalnih sadržaja (Media sharing sites) (YouTube, Flickr, Pinterest, Scribd, SlideShare, Ustream, Spotify, Last.fm) Servisi za označavanje sadržaja (Social bookmarking and voting sites) (Delicious, Stumbleupon, Reddit) Internet forumi (Internet forums) (Cafe del Montenegro, Burek Forum) Servisi za recenzije (Review sites) (Yelp, Epinions.com) Virtuelni svjetovi (Virtual worlds) (Second Life, SmallWorlds) Internet pretraživači (agregatori reputacije) (Reputation aggregators) (Google, Bing, Yahoo!)
  12. 1. The skills required for community management: - Listening - understanding what fans in the community are saying; identifying hot topics, what fans are doing and sharing, and why; creating a two-way feedback loop that drives consumer insights - Curating - overseeing the editorial experience; stimulating meaningful discussion; making content and conversation discoverable and interesting; ensuring that the brand ’s voice and presence are coherent and authentic - Responding - providing service to the community; helping to resolve issues, questions, and problems; connecting to advocates and opinion leaders; creating emotional connections with fans - Measuring - analyzing fans ’ activities and community behaviors; tracking effectiveness of campaigns against business and brand objectives; assessing community vibrancy, sentiment, and growth - Innovating - anticipating what is next for a brand ’s fan base in new content, tools, and social or digital media experiences (for example, mobile, apps, and niche communities)
  13. http://www.go-gulf.com/blog/social-media-advertising/
  14. https://www.facebook.com/BankofAmerica
  15. https://www.facebook.com/RaiffeisenSrbija
  16. https://www.facebook.com/Fiat
  17. https://www.facebook.com/Fiat
  18. https://www.facebook.com/dhl
  19. https://www.facebook.com/uniqa.at