[INFOGRAPHIC] Social Networking Guide for Startups

Wouldn't it be great if there was a place that gathers people of similar interests and goals from all corners of the world? Oh, wait... :) According to the We Are Social report, with the population of 7 billion and 3 billion active internet users, every third person on Earth is online. At the moment, there are 210 (yes, I counted!) social networks that are popular and big enough for Wikipedia to list them. These networks gather people with similar lifestyles, interests, and goals in one (virtual) place for your convenience. You can start with the most obvious ones: Facebook, Twitter, LinkedIn and others but do not forget the smaller niche ones. "A niche is a specialized subset of a larger set, so a niche social network is one that targets a select segment of the general population." Debra Ronca for HowStuffWorks Are you a startup trying to solve heath problems in Third World countries? Join Care2, the largest community of people petitioning for a positive change in the world. Do your target customers love knitting? You can find them at Ravelry, a knit and crochet community. Social networks account for more than 2 billion active users and represent an excellent opportunity for you to engage your consumers, promote your company and drive business growth. If you want to be where your consumers are, you have to go social. In an effort to make building your brand on social media a bit easier, we decided to give you some guidance on how to approach them best in the following infographic!Lire moins