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We protect online brand names
and domains for small and
midsized businesses.
“Defender of the Domain”
Tweet us: @DomainSkate
Discussion Roadmap
1. New Domains
2. Challenges and opportunities for
entrepreneurs
3. How to protect your brand online
4. Quick demo of DomainSkate.com – how
we work (COO Howard Greenstein)
QUESTIONS FOR THE GROUP
• How many of you work at a business you
started?
• Is your primary “storefront” or presence
online?
• Do you have a registered TM for your
business?
• Have you ever thought about online brand
protection? (probably not)
New Domains/Registries
• What the heck is a new “domain” or
“registry and why should I care?
DomainSkate NYEBN Presentation 5-14-14
DomainSkate NYEBN Presentation 5-14-14
DomainSkate NYEBN Presentation 5-14-14
Your New Business Name In a New
Registry?
• http://www.youtube.com/watch?v=gP0Hl1
Xi-fA
New Domains Will Come in
Different Categories
• Everything to the right of the Dot.
Right of the .DOT Now Open
• Brands:
Right of the .DOT Now Open
• Generics:
Right of The Dot Now Open
• Cities:
• “The launch of the .nyc domain is one of
the most anticipated arrivals for the city
and the Internet at large. There is no
shortage of New Yorkers ready to claim
their exclusive .nyc identities online, and
this is their chance to reserve their piece
of this city’s valuable digital real estate.”
Mayor Bill de Blasio (May 5, 2014)
Right of the Dot Now Open
• IDN’s:
The right of the .DOT – it’s not for
everyone
• Application Fee is $185,000 + $2M (liquid)
to support registry. Super Expensive!
• Have technical ability to run registry
• The dawn of “Donuts”:
- 307 new domain apps
- Raised over $200M
Who is Allowing/Doing This?
• The International Corporation for Assigned
Names and Numbers (ICANN)
• ICANN is charged with administering domain
names/numbers online via “multi-stakeholder
model”
New gTLD Program Status:
• 300 Added Online
• 177 Applications Withdrawn
• 4 Rejected (Amazon, Patagonia included)
• 672 applications still waiting
Not all good news – more space
= more problems… not just
someone registering
www.yourbusiness.sucks
Monitoring Your Name/Brand Is
About Protecting Your Business,
Because:
Cybersquatting
Phishing and Spear Phishing
Mirror Sites
Ways You Can Protect Yourself:
• Trademark Clearinghouse (TMCH)
• Uniform Rapid Suspension (URS)
• Uniform Domain-Name Dispute Resolution
Policy (UDRP)
– All are much cheaper than litigation
Trademark Clearinghouse (TMCH)
Uniform Rapid Suspension (URS)
• URS deals with CLEAR (i.e. identical)
cases of infringement.
– Immediate suspension of the domain
– www.facebook.pw first URS case
UDRP – Domain Arbitration
• Domain Name Arbitration mechanism
– Not new, has been around since 1999
– Thousands of UDRPs have been
filed/decided
• Effective, focused way to get an infringing
domain name, w/out litigation (no
damages)
– Example: googleglass.com; pepsisoda.com;
Takeaways For Entrepreneurs:
• You can protect our business/revenue without
busting your budget and spending thousands of
$$$. You don’t need a lawyer for this.
https://www.flickr.com/photos/murplejane/3093068185/
Opportunities Abound!
• For start-ups and small businesses looking
for good domain names, new choices for
domains are a tremendous opportunities:
– new connections
– new markets
– new customers.
Play Some Offense!
Play a Little Defense!
https://flic.kr/p/4MFFkw
Focus: “Search” is the key!
• No way to know how search algorithms
may be affected by the onslaught of new
registries.
• However, search WILL evolve, and may
become more niche - search engines w/in
registries could be an important way to
search in future. .NYC or .CLUB, future of
search?
• We monitor, lock down, and recover your
brand name, trademark or domain name
online.
• Think of us as a kind of “life lock” for
domain names
Dashboard and Monitoring
Look for variations and
infringements 24/7/365
• Actively Search Your
Business Name, URL and
multiple Variations
• Alert you when there is a
match
• Connection to submit to
Trademark Clearinghouse,
and to create Arbitration
Documents (Links during
Beta – Integration Soon)
24/7/365
• From .Com to
.Company,
.Bike, .Club,
.Photo or .Sexy,
we’ve got your
.Back
The D Team!
• David Mitnick – Founder, IP lawyer for 10
years, specialist in Internet Law
• Howard Greenstein – COO – Microsoft,
Startups, Writer and Professor
• Team includes startup veterans from
Microsoft, SocialText, multiple startups, and
programmer wrote the book on HTML and
CSS
Facebook.com/DomainSkate
Twitter @DomainSkate
help@domainskate.com
Use code DOMSK8
for 2 months free!
For members and friends of

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DomainSkate NYEBN Presentation 5-14-14

  • 1. We protect online brand names and domains for small and midsized businesses. “Defender of the Domain” Tweet us: @DomainSkate
  • 2. Discussion Roadmap 1. New Domains 2. Challenges and opportunities for entrepreneurs 3. How to protect your brand online 4. Quick demo of DomainSkate.com – how we work (COO Howard Greenstein)
  • 3. QUESTIONS FOR THE GROUP • How many of you work at a business you started? • Is your primary “storefront” or presence online? • Do you have a registered TM for your business? • Have you ever thought about online brand protection? (probably not)
  • 4. New Domains/Registries • What the heck is a new “domain” or “registry and why should I care?
  • 8. Your New Business Name In a New Registry? • http://www.youtube.com/watch?v=gP0Hl1 Xi-fA
  • 9. New Domains Will Come in Different Categories • Everything to the right of the Dot.
  • 10. Right of the .DOT Now Open • Brands:
  • 11. Right of the .DOT Now Open • Generics:
  • 12. Right of The Dot Now Open • Cities:
  • 13. • “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.” Mayor Bill de Blasio (May 5, 2014)
  • 14. Right of the Dot Now Open • IDN’s:
  • 15. The right of the .DOT – it’s not for everyone • Application Fee is $185,000 + $2M (liquid) to support registry. Super Expensive! • Have technical ability to run registry • The dawn of “Donuts”: - 307 new domain apps - Raised over $200M
  • 16. Who is Allowing/Doing This? • The International Corporation for Assigned Names and Numbers (ICANN) • ICANN is charged with administering domain names/numbers online via “multi-stakeholder model”
  • 17. New gTLD Program Status: • 300 Added Online • 177 Applications Withdrawn • 4 Rejected (Amazon, Patagonia included) • 672 applications still waiting
  • 18. Not all good news – more space = more problems… not just someone registering www.yourbusiness.sucks
  • 19. Monitoring Your Name/Brand Is About Protecting Your Business, Because:
  • 21. Phishing and Spear Phishing
  • 23. Ways You Can Protect Yourself: • Trademark Clearinghouse (TMCH) • Uniform Rapid Suspension (URS) • Uniform Domain-Name Dispute Resolution Policy (UDRP) – All are much cheaper than litigation
  • 25. Uniform Rapid Suspension (URS) • URS deals with CLEAR (i.e. identical) cases of infringement. – Immediate suspension of the domain – www.facebook.pw first URS case
  • 26. UDRP – Domain Arbitration • Domain Name Arbitration mechanism – Not new, has been around since 1999 – Thousands of UDRPs have been filed/decided • Effective, focused way to get an infringing domain name, w/out litigation (no damages) – Example: googleglass.com; pepsisoda.com;
  • 27. Takeaways For Entrepreneurs: • You can protect our business/revenue without busting your budget and spending thousands of $$$. You don’t need a lawyer for this. https://www.flickr.com/photos/murplejane/3093068185/
  • 28. Opportunities Abound! • For start-ups and small businesses looking for good domain names, new choices for domains are a tremendous opportunities: – new connections – new markets – new customers.
  • 30. Play a Little Defense! https://flic.kr/p/4MFFkw
  • 31. Focus: “Search” is the key! • No way to know how search algorithms may be affected by the onslaught of new registries. • However, search WILL evolve, and may become more niche - search engines w/in registries could be an important way to search in future. .NYC or .CLUB, future of search?
  • 32. • We monitor, lock down, and recover your brand name, trademark or domain name online. • Think of us as a kind of “life lock” for domain names
  • 33. Dashboard and Monitoring Look for variations and infringements 24/7/365 • Actively Search Your Business Name, URL and multiple Variations • Alert you when there is a match • Connection to submit to Trademark Clearinghouse, and to create Arbitration Documents (Links during Beta – Integration Soon)
  • 34. 24/7/365 • From .Com to .Company, .Bike, .Club, .Photo or .Sexy, we’ve got your .Back
  • 35. The D Team! • David Mitnick – Founder, IP lawyer for 10 years, specialist in Internet Law • Howard Greenstein – COO – Microsoft, Startups, Writer and Professor • Team includes startup veterans from Microsoft, SocialText, multiple startups, and programmer wrote the book on HTML and CSS
  • 37. Use code DOMSK8 for 2 months free! For members and friends of

Notes de l'éditeur

  1. Introduction – David Mitnick Founder of DomainSkate
  2. New domain space is important for businesses and entrepreneurs.
  3. Protecting your revenue and reputation online. Not just for the
  4. Before, there were 22 top level domains – the oldies but goodies… biggest expansion of the Internet, ever.
  5. If that did not hit home, largest expansion of the internet, ever.
  6. Ability to identify clearly via your domain or url to your customers or audience.
  7. http://www.youtube.com/watch?v=gP0Hl1Xi-fA
  8. Is a central repository for the information related to the rights of trademark owners to be stored, authenticated and distributed. When a customer attempts to register a new domain and the domain matches up with a trademark in the TMCH, the customer receives a warning that it may be considered cybersquatting. Gives trademarks that are registered right to register name(s) before go on sale to public – can get domains that are helpful to your business, important to your brand.
  9. When a trademark holder files a complaint, the registrar immediately freezes the domain. The “registrant” has 14 days to submit a response. If there is no reply the domain name is suspended. The domain name will not be deleted or transferred to the trademark owner - points to a mandatory URS placeholder page Quick and dirty way to get rid of a domain
  10. Though many journalists and politicians present the new internet (expanded) as the Internet going to hell in a handbasket – it’s not. Yes, it’s going to take more time and resources to police and keep-up, but it does not have to be drag on you or your business.
  11. PLAY A LITTLE OFFENSE: If your small business has developed a valuable brand name, make sure you look at the list of new registries, or consult with someone who will do it for you. If your business relates to a niche area that might benefit from a domain in a new registry, it might be worth registering a few to see if those registries pan out and become “go-to” places in the future. Generic terms might lead to traffic, properly used in new registries. https://flic.kr/p/aKNQp