donato mangialardo

45 Abonné

Developing and maintaining an intimate understanding of market, buyers and competition and turn this expertise into positioning compelling positioning messages that speaks to our target audiences and clearly articulates our differentiation. Creating and maintaining product content and strategies to feed the inbound marketing engine for each buyer personas and each stage of the buyer journey. Creating repeatable processes and tools to support our product-related sales enablement strategy across our geographies worldwide Continuously refine and crystallize Buyer Personas through qualitative and quantitative research, including structured win-loss interviews.

agile product management personas buyer personas product user personas product owner market driven market-driven lean startup models product marketing requirements productmanager userstories productowner business of software allan cooper lean canvas business model canvas software product product manager product (business) content marketing italiano social media marketing web marketing sales cicle ciclo di vendita inbound marketing cohorts lean market oriented persona buyer

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donato mangialardo

Présentations

Agile, Lean Startup and Market-Driven. How to understand customers' needs for products that sell

Where Lean/Agile need to be fed to become much stronger

Inbound marketing content_marketing_in_6_slides

The Product is not the product. The product is the Lean Canvas

Product Owner? Owner of What?

The product is not "the product". Who owns it anyway?

Requests vs. requirements

The starfish model v1

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The hole in Agile and how to build products customers want to buy by Donato Mangialardo