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Championing UX to the non-UX crowd (Stuart Partridge)

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Developing a compelling UX strategy and presenting it in a form & format your business stakeholders can related to is a good way to get traction for user-centred design, especially with stakeholders who don’t fully understand or appreciate the value of great UX.

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Championing UX to the non-UX crowd (Stuart Partridge)

  1. 1. UX FOR THE NON-UX Stuart Partridge User Experience Designer @stuartp
  2. 2. WE ALL GET IT BUT SOMETIMES OUR STAKEHOLDERS DON’T
  3. 3. IT’S NOT THEM, IT’S YOU
  4. 4. JUST ANOTHER DESIGN PROBLEM
  5. 5. FIND THE RIGHT LANGUAGE
  6. 6. FIND THE RIGHT FORMAT
  7. 7. BUSINESS NEED
  8. 8. BECOME THE CHAMPION
  9. 9. SPELL IT OUT Marketing Business Product Consumer User Experience Content Usability Information Interaction architecture design Visual design
  10. 10. MAKE IT MEASURABLE
  11. 11. GIVE BUSINESS A STAKE
  12. 12. STRATEGY DOCUMENT Solve the communication problem Talk to the business value of good user experience Become the champion Metrics + accountability Support from the business
  13. 13. WE’RE HIRING Come talk to us about it Andrew Green Craig Hill Rob Scherer Stuart

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