One Conference - With Glowing Hearts Calgary, Alberta, Canada March 14, 2107 #OneConfYYC

1. Social Media:
The Power of Engagement

2. *image credit:*image credit:*image credit:*image credit: httphttphttphttp://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809

3. HELLO!
I am Donna McTaggart
Often referred to as @donnamct

4. - Nocturnal – me & my hounds
- English language & I are not friends
- Always write in pencil unless required
- My comfort zone is online
My hounds – Stanley & Chloe

5. March 2009 | @FisherPaykelUS

6. March 2009 | #ctvyyc2330

7. November 2009 | #SMByyc01

8. December 2009 | #ctvyyc2330
Tweetup is the now popularly
used term for either an organized
or impromptu 'meeting' between
people who use Twitter.
A tweetup can be an ad-hoc,
face-to-face encounter between
two people, but more often
describes a wider social
gathering, promoted and
organized on Twitter itself.

9. demographic stats
engagement
influencers
hashtags
events
The Power of Engagement

10. 1.
Demogrpahic
Stats

11. STATS
https://www.marketingprofs.com/chirp/2017/31688/demog
raphics-of-the-top-7-social-networks-infographic
Demographics of the Top 7Demographics of the Top 7Demographics of the Top 7Demographics of the Top 7
Social NetworksSocial NetworksSocial NetworksSocial Networks bybybyby Laura ForerLaura ForerLaura ForerLaura Forer |||| March 3, 2017March 3, 2017March 3, 2017March 3, 2017

12. STATS

13. STATS | Facebook

14. STATS | Instagram

15. STATS | Twitter

16. STATS | Pinterest

17. STATS | LinkedIN

18. STATS | YouTube

19. 2.
Engagement

20. 2. Engagement
brand ‘you’
marketing
customer service
social campaigns
communicate

21. Who do you want to be online?
ENGAGEMENT | Brand ‘YOU’

22. ENGAGEMENT | Brand ‘YOU’
Your Personal Brand
---- be intentionalbe intentionalbe intentionalbe intentional
---- listenlistenlistenlisten
---- add valueadd valueadd valueadd value
---- give before you askgive before you askgive before you askgive before you ask
---- bebebebe yourself | authentic | realyourself | authentic | realyourself | authentic | realyourself | authentic | real
---- follow interestsfollow interestsfollow interestsfollow interests
---- participateparticipateparticipateparticipate
---- identify hashtagsidentify hashtagsidentify hashtagsidentify hashtags

23. ENGAGEMENT | Communicate
Inform
---- create contentcreate contentcreate contentcreate content
---- curate contentcurate contentcurate contentcurate content
Share
---- provide original postprovide original postprovide original postprovide original post
---- credit post origincredit post origincredit post origincredit post origin
Interact
---- thank new followersthank new followersthank new followersthank new followers
---- participate in conversationsparticipate in conversationsparticipate in conversationsparticipate in conversations

24. ENGAGEMENT | Marketing

25. ENGAGEMENT | Marketing
Interact with your community
---- embrace platforms your audience useembrace platforms your audience useembrace platforms your audience useembrace platforms your audience use
---- engage with your customer’s contentengage with your customer’s contentengage with your customer’s contentengage with your customer’s content
---- respond when people mention yourespond when people mention yourespond when people mention yourespond when people mention you
---- post relevent contentpost relevent contentpost relevent contentpost relevent content
---- don’t ignore negative postsdon’t ignore negative postsdon’t ignore negative postsdon’t ignore negative posts
---- post consistentlypost consistentlypost consistentlypost consistently

26. ENGAGEMENT | Customer Service
Comcast
---- largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.
---- www.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.com
---- ‘comcast sucks’‘comcast sucks’‘comcast sucks’‘comcast sucks’
---- Frank EliasonFrank EliasonFrank EliasonFrank Eliason
---- @ComcastCares@ComcastCares@ComcastCares@ComcastCares
---- customer satisfaction impactedcustomer satisfaction impactedcustomer satisfaction impactedcustomer satisfaction impacted
---- 1111stststst Qtr 2009Qtr 2009Qtr 2009Qtr 2009 –––– up 9%up 9%up 9%up 9%
Frank Eliason is an American corporate executive and author. Referred to as
"the most famous customer service manager in the US, possibly the world"
by BusinessWeek,[1] Eliason is best known for developing the use of social
media in the practice of customer relations

27. ENGAGEMENT | Customer Service
Manage Expectation
---- Post your online response policyPost your online response policyPost your online response policyPost your online response policy
---- Be consistent with response timesBe consistent with response timesBe consistent with response timesBe consistent with response times
Online vs Offline Persona
---- Determine your brand voiceDetermine your brand voiceDetermine your brand voiceDetermine your brand voice
---- Speak with one voiceSpeak with one voiceSpeak with one voiceSpeak with one voice

28. ENGAGEMENT | Social Campaigns
#YYCsBestHotChocolate Campaign
---- Fundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on Wheels
---- Vendors create a selectionVendors create a selectionVendors create a selectionVendors create a selection
---- Portion of each sale donatedPortion of each sale donatedPortion of each sale donatedPortion of each sale donated
---- @@@@YYCHotChocolateYYCHotChocolateYYCHotChocolateYYCHotChocolate

29. ENGAGEMENT | Social Campaigns
2017 Results Announced
---- Raised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on Wheels
---- ####YYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolate

30. ENGAGEMENT | Social Campaigns
#IBelieveYou Campaign
---- Assoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault Services
---- Goal to raise awarenessGoal to raise awarenessGoal to raise awarenessGoal to raise awareness
---- Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2ndndndnd yearyearyearyear
---- @AASASmembership@AASASmembership@AASASmembership@AASASmembership

31. ENGAGEMENT | Social Campaigns

32. ENGAGEMENT | Social Campaigns

33. 3.
Influencers

34. Influencers
What is influence?
http://www.thedigitalmarketingbureau.com/2014/04/09/social-media-
influencers-defining-identifying-engaging-brand/

35. Influencers https://www.emarketer.com/Chart/Aspects-of-Influencer-Marketing-that-
US-Marketers-Would-Like-See-Improved-Aug-2016-of-respondents/198477

36. 3. Influencers
what are they
how do you find them
who are they

37. INFLUENCERS | What Are They
A Social Media Influencer is a user on socialsocialsocialsocial
mediamediamediamedia who has established credibility in a
specific industry.
A social media influencer has access to a large
audience and can persuade others by virtue of
their authenticity and reach. ... Discover
Brand InfluencersInfluencersInfluencersInfluencers to Expand SocialSocialSocialSocial Reach.

38. INFLUENCERS | Who Are They
Influencers
---- lead & create trendslead & create trendslead & create trendslead & create trends
---- present on multiple social networkspresent on multiple social networkspresent on multiple social networkspresent on multiple social networks
---- have substantial followinghave substantial followinghave substantial followinghave substantial following
---- shareshareshareshare interesting contentinteresting contentinteresting contentinteresting content
---- theirtheirtheirtheir social posts are not onlysocial posts are not onlysocial posts are not onlysocial posts are not only promotionalpromotionalpromotionalpromotional
---- post consistently & frequentlypost consistently & frequentlypost consistently & frequentlypost consistently & frequently
---- credible in their field of expertisecredible in their field of expertisecredible in their field of expertisecredible in their field of expertise

39. INFLUENCERS | How do you find them
How To Identify Them
---- Knowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or service
---- Believe in youBelieve in youBelieve in youBelieve in you
---- Authentic sharing your messageAuthentic sharing your messageAuthentic sharing your messageAuthentic sharing your message
---- research LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groups
---- search hashtagssearch hashtagssearch hashtagssearch hashtags
---- search thru your followerssearch thru your followerssearch thru your followerssearch thru your followers
---- review your past event datareview your past event datareview your past event datareview your past event data

40. 4.
Hashtags

41. 4. Hashtags
what are they
how to decide which to use
why use them

42. HASHTAGS | What Are They

43. HASHTAGS | Why Use Them
Purpose of Using #Hashtags
---- express emotionexpress emotionexpress emotionexpress emotion
---- contribute to a conversationcontribute to a conversationcontribute to a conversationcontribute to a conversation
---- create a clickable linkcreate a clickable linkcreate a clickable linkcreate a clickable link
---- group postsgroup postsgroup postsgroup posts
---- trackabletrackabletrackabletrackable
---- expand your message reachexpand your message reachexpand your message reachexpand your message reach
---- connect with potential customersconnect with potential customersconnect with potential customersconnect with potential customers

44. HASHTAGS | How to decide
Creating a #Hashtag
---- uniqueuniqueuniqueunique
---- creativecreativecreativecreative
---- relevantrelevantrelevantrelevant
---- consider future eventsconsider future eventsconsider future eventsconsider future events
---- unique | research for past usageunique | research for past usageunique | research for past usageunique | research for past usage
---- long as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possible
---- consider aestheticsconsider aestheticsconsider aestheticsconsider aesthetics
#ctvyyc2330 or #CTVyyc2330

45. 5.
Events

46. 5. Events
confirm event
during event
post event
pre event

47. EVENTS | Confirm Event
Considerations as event is confirmed
---- Collect #social411 infoCollect #social411 infoCollect #social411 infoCollect #social411 info
---- Research & determine hashtagResearch & determine hashtagResearch & determine hashtagResearch & determine hashtag
---- Create master file with all event infoCreate master file with all event infoCreate master file with all event infoCreate master file with all event info
---- Include hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing material
---- Create landscape graphicsCreate landscape graphicsCreate landscape graphicsCreate landscape graphics
---- Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)
---- Assign resource timeAssign resource timeAssign resource timeAssign resource time

48. EVENTS | Pre Event
Considerations during pre-event planning
---- Create content checkCreate content checkCreate content checkCreate content check----listlistlistlist
---- Confirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement tools
---- Create social policiesCreate social policiesCreate social policiesCreate social policies
---- Create #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou document
---- Look for ways to engage audienceLook for ways to engage audienceLook for ways to engage audienceLook for ways to engage audience
(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)
---- Prepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coverage
---- Familiarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakers

49. EVENTS | During Event
Considerations during event
---- Post session info in timely mannerPost session info in timely mannerPost session info in timely mannerPost session info in timely manner
---- Interact & respond to audienceInteract & respond to audienceInteract & respond to audienceInteract & respond to audience
---- Reach out to offReach out to offReach out to offReach out to off----site audiencesite audiencesite audiencesite audience
---- Post sponsor recognition contentPost sponsor recognition contentPost sponsor recognition contentPost sponsor recognition content
---- Exhibitors booth photosExhibitors booth photosExhibitors booth photosExhibitors booth photos
---- Allow for networking timeAllow for networking timeAllow for networking timeAllow for networking time

50. EVENTS | Post Event
Considerations for post event
---- Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)
---- Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)
---- Post key dates for followPost key dates for followPost key dates for followPost key dates for follow----up contentup contentup contentup content
---- Host in person followHost in person followHost in person followHost in person follow----up eventsup eventsup eventsup events
---- Post guest blogsPost guest blogsPost guest blogsPost guest blogs

51. THANKS!
@donnamct | @kaosbiz | @smbyyc
@donnamct_ | @smb_yyc
@donnamct.mctaggart
@donnamct_
plus.google.com/u/1/+DonnaMcTaggart
linkedin.com/in/donnamct/
donnamc@kaos-consulting.com
Text: 403.998.9275