LinkedIn Presentation

www.LinkedIn-Makeover.com
© 2016 Vision Board Media, LLC. All Rights Reserved.
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Tips to Crank Up
Your Impact & Results
on LinkedIn!

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Donna Serdula

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What is LinkedIn?LinkedIn is more than just a social network
How people see you!
Professional Branding
Staying in touch with many, thought leadership
Broadcasting
How you see others
Research & Intelligence
Staying in touch, Engagement, Interaction
Networking

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Everything is under your finger tips
It’s a Different World Today

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Have you had LinkedIn Success?
Contacted by a Recruiter
Found a Job
Reconnected with People
Prospect for Business
Enhanced my Reputation
Research Prospects, Vendors, etc…
Act as a Connector
Networking
Inspiration & Knowledge
Find People to Help me
Other
NONE! ZIP! WASTE OF TIME!

www.companyname.com
© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
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GET YOUR PEN &
PAPER OUT NOW!!!!
Optimize
Shape how others perceive you
My #1 Secret!
My key to LinkedIn success
Engage & Network
Engage, drip feed, network
Build
Forge a strong network
Google
Google Yourself
Five Steps to Crank Up Your Impact
& RESULTS on LinkedIn

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1. Google Yourself
What is your CURRENT online presence? Time to Audit and Edit.

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your name here

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No results = No reputation

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Get the RIGHT results
Audit and Edit your Social Media Presence
Tighten Security Settings
Bury or remove or explain anything unsavory

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Create a name for yourself and keep it consistent
LinkedIn Profile
Resume
Business Cards
Email Signature
Website Bio
Get the RIGHT results

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2. Optimize Your Profile
Control how people perceive you! Tell your story. Forge rapport earlier.

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Your profile is NOT your resume

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What is Your Goal?

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…by name or keyword
People search LinkedIn

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Which Profile Impresses?

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What Makes a
Profile Impressive?

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Profile Picture
This is how people see you and it should represent you in the best light!

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Profile Picture Tips
This is how you look good
Look your reader straight in the eye. Don’t wear sunglasses or look away
If you aren’t using a professional photographer, enlist a friend to help!
Look straight into the camera
You are the focus of the image.
Stay away from busy or distracting backgrounds
Use a plain background & natural light
Dress as if you were headed into an important meeting.
Concentrate on the top half – is your collar and tie straight?
Dress professionally
It’s called a headshot for a reason. Frame your face!
Only a sliver of shoulders – no elbows, knees or sneakers!
Zoom in & SMILE!
Keep the image as authentic and genuine as possible by showcasing
yourself in a natural, realistic manner.
Resist the urge to use lenses/filters

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Background Graphic
Make your profile POP!

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Background Graphic
Make your profile POP!
pixabay.com
unsplash.com
stocksy.com
freerangestock.com
visualhunt.com
gratisography.com
CANVA.com

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Compelling Headline
This is your tag line– make it compelling but also infuse it with your main keywords

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Headline Ideas
LinkedIn-Makeover.com/linkedin-headline-generator

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Contact Information
Make it easy for people to reach you offline! Success on LinkedIn is getting OFF LinkedIn!
Only FIRST DEGREE Connections
see your email address, phone
number, and IM
• Add your email address
• Add your phone number
• Add your Company Website URL
• Add any IM info such as Skype

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Customized URL
This is the link to your profile. Customize to Market it!

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Customized URL

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Customized URL

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Engaging Summary
Turn your Summary into a Digital Introduction
This is your digital introduction
and elevator pitch.
It should be goal-oriented
Do NOT copy and paste your
resume!
Add multimedia: presentation
slides, whitepapers, images,
video, etc…

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Anatomy of an Amazing Summary
Introduction and Elevator Pitch
What attracted you to your current position/field?
How do you help your clients?
What kind of results can a person expect working with you?
Describe a defining accomplishment or two
What is your goal moving forward? What do you hope to achieve?
Why and how should a person reach out to contact you?

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Experiences
This is where you do the deep dive into USI & your role:
Write for your target audience
Prospects don’t want to know you
can sell snow to an Eskimo
Don’t give away the store! Keep
some accomplishments in your
back pocket!
Reiterate your contact
information
TIP: Choose your Company
from the Company Droplist to
display the logo

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Adding Multimedia
Turn your Profile into a Portfolio
Add Multimedia to:
• Education
• Experiences
• Summary

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What Multimedia should you add?
Showcase work samples
UPLOAD
• Presentations (Powerpoint,
Keynote)
• Documents (.pdf, .doc, .rtf)
• Images (.png, .jpeg)
LINK
• Videos (YouTube, Vimeo)
• Images (Instagram, Flickr)
• Rich Media (Scribd, Prezi,
Storify, Behance, etc…)

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Your To Do List
Use a professional photograph
Include your contact info
Do NOT Copy & Paste your resume!
Check out my FREE RESOURCES: LinkedIn-Makeover.com

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3. Build Your Network
Make your online network reflect your offline network!

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Question!
What’s the number?
How many first degree
connections are in your network?
Less than 100
100 - 300
300 - 500
Over 500

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LinkedIn Network
Build a STRONG Network
LinkedIn is an active,
updated Address Book
An empty address book is
useless… SO CONNECT!

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Why Connect?
TO DISCOVER INSIDE CONNECTIONS
It’s not just about who YOU know but who YOUR CONNECTIONS know
TO GET FOUND
Expand your network so you can get found by people looking for someone like you.
TO BE SEEN
Pop up on people’s radar – post links to articles, share information, add value.
TO NETWORK & STAY IN TOUCH
Message people, comment, like, and share.
TO FIND PEOPLE & CONDUCT RESEARCH
You only search your LinkedIn network. Expand your network to find more people.

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Your LinkedIn Network
It might seem a jumble….

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Your LinkedIn Network
BUT there is a structure, based on 3 degrees!
Bob
Beth
Bill
Mark
Sheila
Jen
Jane

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Connecting Means
When you connect with someone on LinkedIn, you get to…
1. You both see MUTUAL CONNECTIONS and you MAY see all first degree connections
3. You see each other’s LinkedIn Activity
4. You can request Introductions to 2nd degree Connections
5. You can recommend them and they can recommend you
6. You can endorse them and they can endorse you
2. You communicate via LinkedIn Messaging

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Family, Friends,
Professors, Alumni,
Colleagues, Employers,
Recruiters, Customers Vendors
Service Providers
People you meet along the way…
Connect with…
Forge a strong network

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4. ENGAGE & NETWORK
Leverage your network for success

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Alumni Information
linkedin.com/edu/alumni

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Research, Business Intelligence
Search for People, Companies, Articles, Ideas,
Job openings, Forums, Schools, Service Providers…

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Find Inside Connections & Similarities

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Message People, Keep in Touch!

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Broadcasting on LinkedIn
The different types of broadcasted content
Status Updates Articles You Write

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Status Updates & Published Posts
Represent you on your LinkedIn profile…
Status Updates
Short missives
Published Articles
Longer, more informative posts, aka
blogs

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Tools for Broadcasting on LinkedIn
These tools make it easy!
Sign up for Hootsuite
Hootsuite allows you to schedule out
updates
Create Google Alerts
Google Alerts finds interesting
articles for you

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Tips to LinkedIn Success
OPTIMIZE YOUR PROFILE
GOOGLE YOURSELF1
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BUILD YOUR NETWORK3
ENGAGE & NETWORK4

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LinkedIn Helps You…
LinkedIn isn’t just a Social Network, it’s a Sales & Business Tool
Establish your Professional Brand
Keep in Touch with Connections and your Network
Research Prospects and Opportunities
And here’s my #1 LinkedIn
Success Secret…

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HAVE FUN!
Add Value, Educate, Inspire, and GIVE!

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donna@LinkedIn-Makeover.com 215-839-0008 www.LinkedIn-Makeover.com
QUESTION & ANSWER TIME
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