Observes the key consumer review websites and examines the authenticity of the contents provided by them.

1. UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social
Media and Consumer Review
This report analyzes how marketing through social media, marketing budget, impact of
consumer review websites, food blogs, and food photography are set to change in 2012-
2013. This report provides the reader with a definitive analysis of the role of social media
networking, consumer review websites, and food blogs. Furthermore, this report not only
grants access to the opinions and strategies of business decision makers and competitors,
but also examines their actions surrounding business priorities. The report also provides
access to information categorised by sector, revenue, and senior level respondents.
Key Features and Benefits
Reflects the principal trends regarding the utility of social media that will shape the UK
foodservice industry in the next 24 months.
Forecasts the possible changes in marketing budget trends of foodservice operators in social
media networking and consumer review websites, and lists key marketing and promotional
channels.
Examine the key benefits and leading challenges of social media in the UK food service
industry with respect to company, turnover, and senior level respondents.
Identifies what are the key social media websites in the UK foodservice industry.
Observes the key consumer review websites and examines the authenticity of the contents
provided by them.
Buy your copy of this report @ http://www.reportsnreports.com/reports/172168-
uk-foodservice-survey-2012-2013-impact-opportunities-and-growth-of-social-
media-and-consumer-review.html
Key Highlights
The survey results reveal that overall, 45% of respondents consider social media
'significantly useful’, while 38% identify social media as 'slightly useful’. Significantly,
the wide reach of social media and networking at minimal cost allows operators to
reach audiences they might have overlooked through conventional marketing
methods. Furthermore, if used intelligently, social media brings brand recognition
and appeal, which makes it more useful than marketing through conventional
methods.
Overall, 45% and 38% of respondents from profit and cost sector companies
respectively, consider social media in UK foodservice 'significantly useful’, whereas
42% of respondents from the cost sector and 38% from the profit sector consider
social media networking only 'slightly useful’. Interestingly, the similarity in the
opinion of both groups is striking, considering the basic differences in business
models of profit and cost sector companies, wherein profit sector companies are

2. expected to be more aggressive in using social media, given their focus on profit and
costs.
The survey reveals that 'Facebook’, 'Twitter’, and 'LinkedIn, with 82%, 71%, and
'55%’ of responses respectively, are the top three social media websites. Facebook
had over 900 million active users until April 2012, while the UK alone had 30 million
active users till February 2012. Furthermore, 49% of the UK population uses
Facebook, making it a lucrative channel for consumer interaction and
communication.
Responses reveal that only 4% of UK foodservice operators refer to online review
websites 'every time’, whereas 23% of respondents visit consumer review websites
'very frequently’. Additionally, 40% of respondents agree that they only 'visit as
required’, while 19% 'rarely visit’ consumer review websites, and 9% 'never visit at
all’. Overall, 63% of respondents either visit online review websites vey frequently or
only as required.
Overall analysis reveals that 'Tripadvisor.co.uk’, 'Scores on the Doors’, and 'UK
Restaurant Guide’ are the top three consumer review websites with 33%, 19%, and
13% of mentions from respondents respectively.
Major points covered in Table of Contents of this report include:
1 Introduction
2 Executive Summary
3 Social Media in the UK Foodservice Industry
4 Consumer Review Platforms in the UK Foodservice Industry
5 Food Blogs and Food Photography in the UK Foodservice Industry
6 Appendix
List of Tables
List of Figures
Browse reports related to Food and Beverages @
http://www.reportsnreports.com/market-research/food-and-beverages/

3. Report Details:
Published: June 2012
No. of Pages: 95
Price: Single User License – US$2000 Corporate User License – US$6000
Contact:
Priyank Tiwari
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252
Tel: +1-888-391-5441
sales@reportsandreports.com
Connect With Us: