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Donnetta Campbell Bio & References May2015 FinalPDF EI

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Donnetta Campbell Bio & References May2015 FinalPDF EI

  1. 1. Donnetta Campbell Biography ! "#SocialPR Strategist” ! Orchestrates Corporate and Personal Brand Platforms, “Peer to Peer” Community Eco-Systems and Branded Hashtag Campaigns ! ! "Donnetta Campbell is a MarCom expert for the ‘digital influencer’age. She un- derstands intuitively the value of personal networks, content marketing and how people can build strong personal/professional platforms. She knows how to expand the influence digitally of high-level executives and leaders - think C-Suite, NGO leaders, leading aca- demics. She is a consummate 'trusted advisor' to very senior big thinkers. Her approach to influencer marketing will grow in value over the next 5 years and more.” ~John H Bell ** Founder & Global Managing Director Social@Ogilvy ! “Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer, she can take just about any campaign and turn it into a cultural movement.” –Josh Machiz, Director of Integrated Marketing at NASDAQ !! Donnetta Campbell is a social media and public relations hybrid for the "di- gital influencer" age that resolves the disconnect in this multi-generational conver- gence. She understands the value of maintaining and building personal networks, how to best market content through these channels, and how people can build strong personal/professional platforms, especially as it applies to expanding the digi- tal influence of high-level executives and thought-leaders (such as C-Suite execu- tives, NGO directors, and top academics). Donnetta is a consummate, go-to, trusted advisor for senior thought leaders invested in scaling their ideas to achieve maxi- mum impact. Her approach to influencer marketing is iterative, growing deeper and stronger with every new accomplishment.   Campbell's background includes more than twenty years in a public rela- tions global agency, working in top tier firms, with a focus in the healthcare and corporate leadership track. She is a "super connecter” specializing in earned-in- fluence personal brand building and corporate digital platforms through her unique model of #SocialPR. Today's leaders must be connected to consumers, clients, col- leagues, and media—with social touch points across all mobile and social platforms.  ! ! ! ! ! !1
  2. 2. Campbell designs “shareable moments” in creative social communities. Since 2010, she has been building curated approaches and is well ahead of the industry's shift into "thought leadership." She has built an ecosystem of thoughtful leaders who are invested in one another to raise collaborative engagement capabilities. She orchestrates real-time live and virtual events and drives them through Twitter cam- paigns which consistently generate 100 to 600 million impressions. ! Campbell is one of the few experts creating successful “Hashtag-Driven Marketing Brand Campaigns” ( i.e. P&G #LIKEAGIRL platform) and she fuels these campaigns by matching the right influencers. Her social arsenal has made the landscape fun, and, even at the early stages (seen in the case history link), the results resonate exponentially across a diverse set of topics and channels. ! Her models are built on gamification and “next-gen" affinity marketing to digitally expand empowerment advocacy campaigns. This creates a consumer base that engages ten times more often, producing opportunities for dynamic leaders to find high profile "moments in time" that lead to an influx of relevant and influential followers. ! Honors & Boards #SocialPR & Digital Disruptor in Residence for the Tribeca Disruptive Innovation Awards (part of the Tribeca Film Festival) bit.ly/TDIAdisruptorDC  www.TribecaDisruptiveInnovationAward- s.com ! 2015 #TDIA Fellow for the Tribeca/Harvard Disruptor Foundation bit.ly/TDIAfellowDC   Lead Social Media Evangelist UNTF & The International Alliance for Women (TIAW World of Difference 100 Awards) http://www.tiaw.org/ Representative and Director for Global Media and Communications Foundation for the Support of the United Nations (FSUN-UNO) Member, Global Advisory Council IMPACT Leadership 21 (ECOSOC) www.impactleadership21.com Member, Global Advisory Council GDLExchange (UN Global Compact) www.GDLExchange.- com Global Partnerships Forum Board of Advisors http://partnerships.org/about-gpf/advisory-board/ Board of Directors for BetterWorldWireless https://www.betterworldwireless.co Board of Advisors Boston Film Festival http://bostonfilmfestival.org/ ! ! !2
  3. 3. Current Projects/Clients/Industry References  Current Clients* ~ Available for reference** Full letters of reference can be seen on Linkedin www.linkedin.com/in/donnettacampbell ! March ~ April 2015 ! Diane Brady ** Senior Editor/Content Chief Bloomberg BusinessWeek, The Wall Street Journal “Donnetta is a fabulous connector whose reach ranges from the urban arts crowd to di- plomats and academics. I'm always curious to hear what's on her radar and get her views on the social media landscape.” ! Kelly Courtney* ** Senior Communications Strategist at Massachusetts Institute of Technology (MIT), Pipe- line Co-Founder “Donnetta is a power connector. She is a magnet for thought leaders across many in- dustries and disciplines and has a superior ability to quickly assess and create mutually beneficial relationships between people and businesses. “ ! Maggie Berry* ** Founder of Women In Tech and Executive Director for Europe at WEConnect Internatio- nal “Donnetta is a #SocialPR guru and has been successfully supporting our communica- tions on Twitter. Our follower numbers have been increasing steadily and she’s been helping us to have great engagement with a wider Twitter community than we’d reach (or even find) on our own. She’s always pushing our boundaries around our social me- dia use and keeps us in the loop with new online innovations. She’s a valuable part of our team and I’m really pleased to have her working with us!” ! Sue Lawton* ** Global expert on women and enterprise Global Board of CCLEF (Commmonwealth Children's League Education Fund) and founder of WEConnect International “Donnetta is a networker par excellence. A digital expert and people professional she shares her knowledge and grows the economic community for women entrepreneurs dri- ving opportunity and opening doors for all.” ! Craig Hatkoff * ** Co-founder at Tribeca Film Festival “Donnetta is a maverick when it comes to social media, PR and just connecting people. A whirling ball of energy who delivers.” ! ! !3
  4. 4. Julie Anixter* ** Chief Learning Officer, RELEVENTS, Commercial Innovation Leader, Co-Founder, In- novation Excellence “Donnetta Campbell blends PR, Social, Strategy, and Exponential Network building like no-one else. Being part of her world, working with her at TDIA, Innovation Excellence and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor and go-to person for relevant PR/Social.” ! January 2015 ! Geoffrey Glaser* ** Sr. Director SAP US Healthcare Marketplace “Donnetta Campbell has separated herself from the pack of marketers and social media publicists by executing and aligning herself as a true partner for results. I value the ex- pertise that Donnetta brings to organizations that I am aligned with and very proud to have benefitted from her professionalism and network of executives. They have materially made an impact. I appreciate her business acumen and collaborative style. If businesses and professionals are looking to align themselves with a peer that can help them achieve goals, Donnetta is that person. I look forward to our continued professional re- lationship and the results that it will bring.” ! Elizabeth Isele* ** Seniors 50+ and Intergenerational Entrepreneurship Expert Advisor to The White House, the US Congress, the Clinton Global Initiative (CGI-Ame- rica), the EU Commission on Entrepreneurship, the OECD, the Federal Reserve, the CDFI Fund, the Gerontological Society of America (GSA), and the World Health Organi- zation's (WHO) Age Friendly Cities initiative “I have worked with many, many media and marketing gurus throughout my 50+ year professional career, and I can say without any reservations whatsoever that none of them can hold a candle to Donnetta’s knowledge, expertise, and generosity of spirit— not to mention her joie de vivre. She’s a true gem, and we are fortunate that she has taken eProveStudio under her evangelical wings.” ! August ~ December 2014 ! Lisa Petrilli* ** Forbes Top 50 Social Media CMO, Leadership Contributor HBR "Donnetta has, quite simply, one of the most brilliant strategic and creative minds in the world of marketing. Her ideas are invaluable, her passion for her work is tireless, and her commitment to her clients and their success is absolute. It is a true gift to call her a colleague and friend. She has my highest recommendation!" ! ! ! !4
  5. 5. ! Sevi Simavi* ** CEO, Cherie Blair Foundation For Women "Donnetta is a top strategic communications and PR expert. She simply gets social media and community building. She is highly innovative and can think both in and outside the box. Very dynamic, on point, and a delight to work with." ! Georgia Dienst* ** Program Manager at Google "Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and dedication to her work are unparalleled. During my time at Google I was lucky to work with her and witness her deep knowledge of the social media space as well as strategic approach to online marketing. I can highly recommend Donnetta to anyone looking to win in social media and web marketing!" ! Robin Dawson* ** Executive Director at Boston Film Festival "Donnetta Campbell provided outstanding results for the 30th Boston Film Festival. She is informed, detail oriented, creative and tireless in her work. Donnetta is a dedicated professional whose expertise will impact any companies' growth. Her contribution to the film festival has been significant to advancing our visibility. Donnetta is an innovator!" ! Professor Linda Scott* ** DP World Chair for Entrepreneurship and Innovation University of Oxford" "I do recommend you create an online community with Donnetta. I have been glad I made that jump, and we have some exciting projects that are highly collaborative. I would be fine for her to share with you the path that we have followed to get your arms around her #SocialPR model."  ! Jonathan Salem Baskin* ** Forbes, Ad Age President at Arcadia Communications Design "I've worked with Donnetta on developing brand positions and engaged communities for commercial and non-profit clients, and she has shown an incredible, consistent and, the- refore, valuable combination of skills: Deep knowledge of her domain, informed judg- ment, boundless energy and enthusiasm, and a true moral compass. I would work with her again in an instant.” ! ! ! ! ! ! ! ! !5
  6. 6. Mary Jane Walker* ** EVP, Corporate Healthcare at Weber Shandwick "As a ‘quiet’ agency asset, Donnetta has proved (time after time) an incredible re- source from media strategy to media pitching. My previous firm, Robinson, Lerer & Montgomery (a top strategic firm) was very pleased with every project she worked on. She covered the media work for years for Pfizer (Corporate Communications/CEO media work) and the client was always happy with the process and results. From press confe- rences to delicate media situations-- her keen instinct and solid results with crucial edi- tors always made the agency look good." ! ! Jeanne Mariani Sullivan* ** Starvest Partners ASTIA Board Member at Women's Leadership Board, Harvard Kennedy School "Donnetta is tireless, clever, knowledgeable. She understands the big picture AND the nuances of the social media labyrinth and achieves success in campaign after campaign." ! Anne Ravanona* ** CEO Global Invest Her, President Women Entrepreneurs Network (WENglobal) "Donnetta is a true expert in Social Media strategies and building global communities online. She has helped us build our social media presence through targeted campaigns on twitter, Facebook and Linked In. Donnetta works very fast and her results are outstan- ding. Within a couple of months, we increased our followers on Twitter nearly 5 fold and are still growing." ! Carolyn Hardy* ** Senior Advisor Private Sector Partnerships, United Nations Trust Fund to End Violence Against Women "Donnetta is a smart and strategic marketing guru. She has an excellent grasp of bran- ding, digital content and social media. She is usually in front of the next innovation and is a strategic and passionate connector of people and brands for good causes. She is authentic and genuine in her deals and a warm and generous collaborator with a wide network." ! Alexa Roscoe ** Founder, The Social MBA; Forte Fellow, Said Business School, University of Oxford "Donnetta is a constant source of inspiration. I connected with Donnetta through my work as a Private Sector Advisor at CARE International, where I was focusing on wo- men's economic empowerment. I was impressed by her ability to rise above generalities about women's empowerment and frame the issue in a way that was clear, engaging, and hugely compelling. We need more people like Donnetta to get these important issues heard." ! !6
  7. 7. June ~ August 2014 ! Becky Fishman* Branding and Outreach Coordinator | Entrepreneurship Centre & Skoll Centre for Social Entrepreneurship "Just a very quick email to say WOW and THANK YOU for the work you did with the @SkollCentre and @OxfordECentre twitter accounts over the past week or so!  Great to see the boost in followers and traction for both, but especially for the ECentre, much needed." ! Stuart Walters* ** Marketing Manager – Social Media Saïd Business School University of Oxford "Before I disappear off into the distance I thought I’d share with you the reach so far the #PowerShiftForum hashtag has achieved, thanks mainly to the efforts of Donnetta and her connections - (thank you!) we have so far reached 444,809 accounts with 19,255,941 impressions – yes, that’s just shy of 20 million impressions!!" ! Maureen Farrell ** Reporter, MoneyBeat at The Wall Street Journal "Donnetta's a brilliant publicist! She's very smart about understanding why a certain story is important and helping her clients bring all the right facts and information to the fore. I always enjoy working with her!" ! Adam Bell ** “O” Magazine, Managing Editor “I can say without hesitation that Donnetta is the hardest working, most innovative per- son in the PR space right now. My foundation couldn't have achieved the level of recog- nition it did without her. “ ! Gary Rivlin ** Reporting fellow, Nation Institute's Investigative Fund “You want something done, enlist Donnetta to your cause. Tireless, persuasive, and very well connected, she's very good at getting busy people to do things that they didn't think they'd make time to do by appealing to the importance of the causes she takes up.” ! Lori Randall Stradtman ** Consulting Online Reputation Expert, Social Media Marketing Strategist, Published Au- thor for Wiley Publishing "Donnetta is a tireless, inspired, trustworthy, and savvy Public Relations professional. Her network of PR professionals, both in the New York City area and online, is impres- sive.” ! !7
  8. 8. Pamela Reid* ** President at University of Saint Joseph "Donnetta brings great energy, enthusiasm and hard work to a project. The positive energy she generates is palpable." ! Amir Dossal* ** Founder & Chairman at Global Partnerships Forum "Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages across sectors, and knows how to package form and substance - a rare quality! Moreover, she has a great personality.” ! !Recent & Current Projects & Advisory Roles ~ TDIA SocialPR, Arcadia Communications Design co- founder http://arcadialab.net, #OrangeURWorld UN Trust Fund, Nasdaq #Igniteyourambition & Social Bell, Participant Media/Fox Pictures with EProvStudio,s 10 market summit/premiere for The Second Exotic Marigold Hotel, Conversations With Men, University of Oxford Power Shift Forum (Case History), Global Fund For Women, Catapult, British Education Foundation, Walker Health Labs, WEConnectEurope, Glob- al Partnerships Forum, SheSummit (Case History), Professor Linda Scott DoubleXeconomy (including “Walmart Women Entrepreneurs Project [Case History] & Exxon Women’s Data Project with 12 multina- tional corporations), Weber Shandwick, UN Trust Fund, TedMED/Abbott Global Health Policy Events, ASTIA Fueling & Funding Women, Tribeca Disruption Awards for LabTV ‘14, SayNOUnite Campaign, WomenInTech, BarcelonaTedX, International Women’s Forum, Women In Banking, Impact Leadership UN Event, Michelle Obama’s Partnership for A Healthier America (Case History). THERE also supports UN Women's Knowledge Gateway for Women's Economic Empowerment platform through development of structured discussions for clients on the platform; live streaming of events and promotion of the platform where possible. 2015 Curated Events ~Oppi Festival, TDIA Social Disruptor Panel, ECOSOC UN Impact Leadership "Women, Technology and Sustainable Economy: CREATING Innovative Paths to Global Peace”, SHEsummit with Claudia Chan, Conversations With Men, UNDP Global Diversity Leadership Exchange, Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film Festival, EProvStudio with Participant Media & Fox Searchlight Pictures Global Summits for The Second Exotic Marigold Hotel, Global Partnerships Forum, UN Events Sample of Twitter Sr. Thought-leader Eco System ~ @kellycourtney @Tffdisruptive @Kline_Maureen @create Relevents @offwhites @disruptorfound @hillary4boomers @Chatkoff @IrwinKula @Womenin- tech @WEConnectEurope founder @MaggieBerry @SueLawtom @proflindascott @OxfordSBS @Dou- bleXeconomy @SkollWorldForum @oxfordecentre @gianna212 (VC Jeanne Sullivan) @eProvstudio @Astia @bigalicenyc @Asalvaire founder @tedxbarcelona @TedxBarcelonaedu @machiz @NASDAQ @GeorgiaDienst @SolveforX @Google @TDIA @Chatkoff @julieanxiter @Impact21L @janetSalazar @constanceJpeak Journalists @jonathanSalem @helianeolen @Rebeccago1dberg @LabTVcuriousity @JayWalkerimagine @davidhofmanCA@globalinvesther @Anneravanona @UN_Women @Afalth @Car- olynAhardy @Partnershipsorg @AmirDossal @jacquespiverger @bostonfilmfestival @bostonblades @digitmurphy @hilaryknight @ivakaufman @OceansSDG @healthyocean30 @oceansalliance for @UN@CSRCooperative @cicihol @GelbVa @MediaMJwalker @ivaKaufman Impressions Case Histories Link http://bit.ly/SocialPRCaseHistories 2015 Curated Events Link http://bit.ly/CuratedEvents Donnetta Campbell 646.532.1512 donnettacampbell@me.com Website http://about.me/donnetta.- campbell ~ experience my #community http://youtu.be/Sg1vgQRY9r4 & RT w/ @DCBYGBounce !8

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