INTRAPRISETECHKNOWLOGIES LLC
Social Media 101
Hands-
Hands-On Workshop
Aloha Society of Association Executives
September 29, 2010
Presented by
David Shimamoto and
Donny C. Shimamoto, CPA.CITP
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Hands-
Social Media 101 Hands-on Workshop
Today’s Objectives
– Understand social media basic concepts
– Understand the implications of social media for
professional and business use
– Facebook, LinkedIn, and Twitter
Get a person(al) account created
Get familiar with the basic functionality
Learn basic social media protocols and conventions
What are your objectives for today’s class?
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IntrapriseTechKnowlogies LLC
Company Profile
Management Consulting
– Organizational Development with a focus on Enterprise
Architecture, IT Governance, Business Intelligence and
Performance Management
– Specializing in operations, financial, information, and
technology risk management
Technology Consulting
– IT Outsourcing for small and middle market organizations
CPA Firm
– Accounting outsourcing and compliance services
– IT audit and compliance services
Industries served
– Hospitality, Not-for-Profit, Professional Services, Retail

IntrapriseTechKnowlogies LLC
David Shimamoto
Senior Consultant
Lead Developer – Web Technologies
Donny C. Shimamoto, CPA.CITP
Founder & Managing Director
CPA specializing in risk management and IT
One of 3 Certified IT Professionals in Hawaii
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Hands-
Social Media 101 Hands-on Workshop
Participant Introductions
Overview of Social Media
Professional/Business Use of Social Media
Guided Tours of Features & Functionality
– Twitter
– LinkedIn
– Facebook
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Participant Introductions
Take 2-3 minutes to introduce yourself and
answer the following questions:
What is your role in your organization?
What is your experience in using:
– Facebook?
– Twitter?
– LinkedIn?
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Overview of Social Media
Social media are media for social interaction,
using highly accessible and scalable publishing
techniques.
Social media use web-based technologies to
transform and broadcast media monologues into
social media dialogues.
They support the democratization of knowledge
and information and transform people from
content consumers to content producers
Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media

Overview of Social Media
Social Media is Mainstream
– Social networking sites are the hottest attraction
on the Internet, dethroning pornography…
Reuters - September 16, 2008
http://www.reuters.com/article/idUSSP31943720080916
– Twitter records 96 million unique visitors
Mashable (via CNN) – September 28, 2010
http://www.cnn.com/2010/TECH/social.media/09/28/twitter
.myspace/index.html
– Facebook reports 500 million users; 50% log in
every day; 70% outside of the US
Facebook – September 28, 2010
http://www.facebook.com/press/info.php?statistics
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Overview of Social Media
Types of Social Media Technologies
Communication
– Blogs: Blogger, TypePad, WordPress
– Micro-Blogs: Twitter
– Networking: Facebook, LinkedIn, MySpace, Ning
– Events: Evite
Collaboration
– Wikis: Wikipedia, Wetpaint
– Bookmarking: Delicious, Google Reader
Multi-media Note: Technology
listed only under
– Photos: Flickr, Photobucket, Picasa primary category,
– Video: YouTube many provide
multiple functions.

Professional/Business Use of Social Media
Potential Benefits to Business Risks and Liabilities
• Cost-effective advertising and • Release of personal or
public relations confidential information
• Improved customer service • Exposure of trade secrets or
competitive strategies
• Increased awareness of
competitor activity • Damage to company image and
reputation
• Lower costs of doing business
• Loss of productivity
• Better employee morale
• Lawsuits relate to recruiting,
• Easier and faster research
hiring, and firing
• Higher employee engagement
• Negative impression given to job
• Better overall communication, applicants, clients, and vendors
coordination and reach
• Defamation of employers,
Source: Social Media and the Workplace: customers, competitors, or
10 A Guide for Hawaii Employers; Altres; 2010 vendors

Professional/Business Use of Social Media
Organizations must adopt Social Media
policies to balance benefits and
mitigate risks and liabilities
Top four reasons for policy adoption:
– 70% Minimize productivity loss
– 69% Protection of organization’s reputation
– 67% Protection of intellectual property &
proprietary information
– 41% Help recruiting efforts
Source: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009
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INTRAPRISETECHKNOWLOGIES LLC
Guided Tours of
Features & Functionality
• Twitter
• LinkedIn
• Facebook
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Micro-
Social Media Technologies – Micro-Blogs
Purpose
– Publish regular entries of information, graphics,
commentary, descriptions of events, video, etc.
Format
– Text, multimedia, and/or links
– Entries are usually VERY short
– Friends/followers receive the entries
Example(s)
– Twitter www.twitter.com
– Facebook, MySpace, and LinkedIn also have
micro-blog functionality

Guided Tour: Twitter
Primary Purpose(s)
– Micro-blog
Interesting Tidbits
– 96,000,000 unique visitors (Sept 2010)
– 50,000,000 “tweets” each day (Feb 2010)
– The Library of Congress is archiving all public
tweets back to Twitter’s founding in March 2006
– 80% of twitter usage is on mobile devices
www.twitter.com
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Social Media Technologies – Networking
Purpose
– Build and capture social relationships among
people/entities based on a variety of factors
– Enable an online community with shared interest
Format
– Self-created Profile
– Able to “connect” or “friend” people
– Able to associate to “groups”
– Able to identify “interests”
Example(s)
– Facebook, LinkedIn, MySpace, Ning

Guided Tour: LinkedIn
Primary Purpose(s)
– Networking (Professional), Micro-blogging,
Community Building (Professional)
Interesting Tidbits
– Over 75 million member in over 200 counties
(Sept 2010)
– 49% of users considered “decision-makers”
– Executives from all Fortune 500 companies are
members
www.linkedin.com
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Guided Tour: Facebook
Primary Purpose(s)
– Interactive Micro-blogging, Multi-Media Sharing,
Networking (Personal), Gaming
Interesting Tidbits
– #1 web site visited by businesses @ 6.8%
(by % of ALL traffic); Google was 2nd @ 3.4%
– Average user has: 130 friends, creates 70 pieces
of contents per month; is connected to 70
pages, groups and events
– Fastest growing user group: Women ages 55-65
www.facebook.com
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INTRAPRISETECHKNOWLOGIES LLC
Closing Thoughts
and Questions?
Thank you for your
participation and attention
Feedback or questions are always welcome: donny@myitk.com
Donny Shimamoto, CPA.CITP | 808-735-8324
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