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A familiar content issue is gathering and integrating the knowledge of isolated subject matter experts (SMEs) throughout an organization into a robust content strategy. This presentation will give you some perspectives on how to engage your SMEs in contributing their knowledge as directly as possible in a structured format for ease of integration into a larger, more versatile content strategy. The first part of this presentation will lay out an architecture for a cross-organization, single source content strategy based on DITA (Darwin Information Typing Architecture) for this example. The second part of the presentation considers the use of that architecture for handling information flows during a disaster response. The system must allow people to respond appropriately to the rapid influx of disparate questions at the same time as receiving large quantities of information from multiple data sources of variable reliability. The use of structured content based on DITA can contribute to the effective use of information in a crisis.