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Guide to Creating a Comprehensive 
Marketing Plan 
People often confuse marketing 
with advertising, thinking that 
they’re one and the same when, 
in fact, they’re very different. 
Truth is, marketing is a large 
umbrella, whereas advertising is 
just one component of a 
comprehensive marketing 
package. In other words, if you look at marketing as a 
large puzzle, then the pieces of that puzzle include all of 
the following elements: 
Market Research 
Determine your target audience. The goal of your 
marketing package should be to bring your potential 
customers and your business together. Determine who 
buys your product or service, as in customer 
demographics, such as customer age, gender and 
educational status.
Media Planning 
Determine the best combination of media to achieve your marketing campaign objectives. Social marketing, Television, Radio, Newspapers, Magazines, Billboards, Direct mail, Digital advertising, Search Engine Marketing, etc. 
Public Relations 
Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. Determine how best to shape and maintain the image of your company, organization or yourself in the eyes of your customers. 
Pricing 
Calculate your budget. Overzealous marketing plans can ruin company budgets if you do not budget for advertising expenses. Spending between 1 and 10 percent of your revenue on marketing is normal.
Customer Service 
Customer care is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers. Strategies like creating an area on your website specifically for them, asking them to come back, returning their phone calls promptly and asking them what you can do to help them are a good start. 
Sales Strategy 
Your overall sales strategy should include two primary elements: A sales force strategy and your sales activities. Do you plan to use internal or independent representatives - How many - How will you train them? How many sales calls will you make over a certain period of time - How many sales calls will you need to make per sale? etc. 
Advertising 
Market your product through multiple sources of advertising. Choose sources that allow you to reach your target customer. The most effective way to make an
impact in marketing is by employing a strategy that reaches as many potential customers as possible. 
Community Involvement 
Today's marketing is all about building relationships. Getting involved with your local community is an effective way to make a name for your business and establish vital relationships through various social channels. Whatever events or activities you choose, be sure to publicize your involvement on your website and through your social media channels to attract the online community to your events. 
For more details click here.

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Dorian Hedy Mekni - Comprehensive Marketing Plan

  • 1. Guide to Creating a Comprehensive Marketing Plan People often confuse marketing with advertising, thinking that they’re one and the same when, in fact, they’re very different. Truth is, marketing is a large umbrella, whereas advertising is just one component of a comprehensive marketing package. In other words, if you look at marketing as a large puzzle, then the pieces of that puzzle include all of the following elements: Market Research Determine your target audience. The goal of your marketing package should be to bring your potential customers and your business together. Determine who buys your product or service, as in customer demographics, such as customer age, gender and educational status.
  • 2. Media Planning Determine the best combination of media to achieve your marketing campaign objectives. Social marketing, Television, Radio, Newspapers, Magazines, Billboards, Direct mail, Digital advertising, Search Engine Marketing, etc. Public Relations Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. Determine how best to shape and maintain the image of your company, organization or yourself in the eyes of your customers. Pricing Calculate your budget. Overzealous marketing plans can ruin company budgets if you do not budget for advertising expenses. Spending between 1 and 10 percent of your revenue on marketing is normal.
  • 3. Customer Service Customer care is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers. Strategies like creating an area on your website specifically for them, asking them to come back, returning their phone calls promptly and asking them what you can do to help them are a good start. Sales Strategy Your overall sales strategy should include two primary elements: A sales force strategy and your sales activities. Do you plan to use internal or independent representatives - How many - How will you train them? How many sales calls will you make over a certain period of time - How many sales calls will you need to make per sale? etc. Advertising Market your product through multiple sources of advertising. Choose sources that allow you to reach your target customer. The most effective way to make an
  • 4. impact in marketing is by employing a strategy that reaches as many potential customers as possible. Community Involvement Today's marketing is all about building relationships. Getting involved with your local community is an effective way to make a name for your business and establish vital relationships through various social channels. Whatever events or activities you choose, be sure to publicize your involvement on your website and through your social media channels to attract the online community to your events. For more details click here.