This document discusses key concepts in management. It begins by outlining learning objectives related to managing in a new competitive landscape, drivers of competitive advantage, the evolution of management functions, different management levels, skills needed for managers, and career management principles. The rest of the document explains these concepts in more detail, focusing on topics like globalization, technology, knowledge workers, collaboration, innovation, quality, service, speed, cost competitiveness, and the four functions of management (planning, organizing, leading, controlling). It also discusses how management roles and skills are transforming and what individuals need to do to manage their careers effectively.
2. Learning Objectives
L01: Summarize major challenges of
managing in the new competitive landscape
L02: Describe the drivers of competitive
advantage for a company
L03: Explain how the functions of
management are evolving in today’s
business environment
1-2
3. Learning Objectives
L04: Compare how the nature of
management varies at different levels of
an organization
L05: Define the skills you need to be an
effective manager
L06: Discuss the principles that will help
you manage your career
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4. Managing in the New
Competitive Landscape
Globalization
Technological change
The importance of knowledge and ideas
Collaboration across organizational
“boundaries”
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5. What is Globalization?
Consumer demands transcend national
borders
Organizations recruit talent from all over
the world
Internet use is increasing consumer
demands and changing the way people
work
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6. “The best thing business schools can do to prepare
their students is to encourage them to look beyond
their own backyards. Globalization has opened the
world for many opportunities, and schools should
encourage their students to take advantage of them.”
-Jim Goodnight, CEO SAS Institute
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7. Why is the Internet important?
Fulfills many business functions:
Marketplace
Manufacturing goods and services
Distribution channel
An information service
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8. Why is the Internet important?
Drives down costs
Speeds up globalization
Provides access to information, allows
better-informed decisions, and improves
efficiency of decision making
Facilitates design of new products
1-8
9. Importance of Knowledge
Knowledge workers - Workers whose
primary contributions are ideas and
problem-solving expertise
Knowledge management – Practices
aimed at discovering and harnessing an
organization’s intellectual resources
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10. Challenges of managing knowledge
workers
Job performance evaluation is difficult
because of the lack of quantitative
measures of output
Motivated by interesting jobs not
rewards
1-10
11. Knowledge Management involves
Finding, unlocking, sharing and
altogether capitalizing on employees’
expertise, skills, wisdom, and
relationships.
Relies on software to allow employees
to contribute and readily share
knowledge with one another
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12. Collaborating for success
Knowledge management ensures
communication across boundaries to
facilitate collaboration.
Collaboration occurs inside the
organization (across levels, functions,
departments) as well as outside (with
customers, competitors, investors)
1-12
13. Managing for Competitive Advantage
Fundamental success drivers:
Innovation
Quality
Service
Speed
Cost Competitiveness
1-13
15. Quality
The excellence of goods or services
Historically: pertained to the physical goods
that customers bought and the
attractiveness, lack of defects, reliability, and
long-term dependability
More recently: preventing defects before
they occur, achieving zero defects in
manufacturing, designing products for
quality, meets consumer wishes,
1-15
16. Service
The speed and dependability with which
an organization delivers what customers
want
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17. Speed
Fast and timely execution, response and
delivery of results
1-17
18. Cost Competitiveness
Keeping costs low to achieve profits and be
able to offer prices that are attractive to
consumers
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19. Management success is …
Delivering them all:
Innovation
Quality
Service
Speed
Cost Competitiveness
1-19
20. The Functions of Management
Management is the process of working
with people and resources to
accomplish organizational goals
1-20
21. Management is…
Effective – to achieve organizational
goals
Efficient – to achieve goals with minimal
waste of resources
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28. Top managers
Senior executives
Responsible for overall management
Concerned with organization’s interactions
with the external environment
Strategic managers (set overall direction by
formulating strategy and controlling
resources)
focus on long-term issues
Emphasize the survival, growth, and overall
effectiveness of the organization
1-28
29. Middle Managers
Located below top-level managers and
above front-line managers
Tactical managers
Responsible for translating the general goals
and plans developed by strategic managers
into specific objectives and activities
1-29
30. Frontline Managers
Lower level managers
Operational managers
Supervise the operations of the organization
Directly involved with nonmanagement
employees
Implementing the specific plans
developed by middle managers
1-30
33. Skills YOU need to be a successful
manager
Technical skills
Ability to perform a specialized task that involves
a certain method or process
Interpersonal and communication skills
Ability to work well with people
Conceptual and decision skills
Ability to identify and resolve problems for the
benefit of the organization and everyone
concerned
1-33
34. YOU and Your Career
You need:
Emotional intelligence
To be a specialist and generalist
To be self-reliant
To have a social network
To actively manage your relationship with
your organization
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35. What’s your EQ?
How well do you understand your strengths
and limitations?
How well do you manage your emotions,
make good decisions, seek and use
feedback, and exercise self-control?
How well do you effectively listen, show
empathy, motivate and lead others?
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40. Review of Learning Objectives
L01: Summarize major challenges of
managing in the new competitive
landscape
L02: Describe the drivers of competitive
advantage for a company
L03: Explain how the functions of
management are evolving in today’s
business environment
1-40
41. Review of Learning Objectives
L04: Compare how the nature of
management varies at different levels of
an organization
L05: Define the skills you need to be an
effective manager
L06: Discuss the principles that will help
you manage your career
1-41
42. Test your Knowledge
How does the nature of management
vary at different levels of an
organization?
1-42
43. Test Your Skills
Glass Slipper Project
Describe how the four functions of
management apply to the Glass Slipper
Project, its founders and participants
Describe some of the specific skills you think
Jim Nutini must have to get the dresses
cleaned, packaged, and delivered in time for
shopping days.
1-43
44. Test your knowledge
Summarize the major challenges in the
new competitive landscape
1-44
45. Test Your Knowledge
Describe the drivers of competitive
advantage for a company
1-45