This document summarizes a presentation by Doug Devitre on building trusted online relationships and using education-based marketing strategies for commercial real estate. It discusses using LinkedIn to build connections, listening to online news sources, using tools like blogs and videos to share industry knowledge, and having a communication architecture that matches content with the right distribution channels.

1. !
by @Doug Devitre
http://DougDevitre.com/Commercial
National Association of REALTORS®
Commercial Signature Speaker Series

2. About the presenter
• Licensed REALTOR® in 2004
• Hired to speak in 33 states
• National Association of REALTORS®
REBAC Hall of Fame 2010
• 10 professional designations/
certifications
• Sushi chef/snowboarder/gridskipper
http://DougDevitre.com/Commercial

5. foundation

7. Principles
• Trusted online relationships
• Listen effectively online
• Education based marketing
• Communication architecture

8. Trusted online
relationships

9. Linkedin
• Create and optimize profile
• Add applications
• Build online connections
• Participate in discussions

10. Create and Optimize Profile
• Permalink to profile
• Key word heavy by niche
• Bulleted lists
• Recommendations
• Industry groups

11. Add Applications
• Blog
• SlideShare
• Box.net

12. Commercial Real Estate
Networking Groups
• (CCIM) Certified Commercial Investment Member
• (BOMA) Building Owners and Managers Association
• (NAIOP) National Association of Industrial & Office
Properties
• (SIOR) Society of Industrial and Office REALTORS®
• (CRE) Counselors of Real Estate
• Appraisal Institute
• (ULI) Urban Land Institute

13. Build Online Connections

14. Add Connections

15. Participate in Discussions

16. http://www.twellow.com/
category_users/cat_id/1019

17. Listen
Effectively
Online

18. Commercial Real Estate
Information Sources
• LoopNet
• CoStar In-House Research
• CCIMNet
• RCA/NAR
• CommercialSource.com
• Local news
• Regional news

19. Searching for News

20. Searching for News
+

21. Searching for News
+
Daily

22. Searching for News
+ =
Daily

23. Searching for News
+ =
Daily

24. http://www.costar.com/news/rss/

25. http://blog.loopnet.com/

26. http://Google.com/Reader

27. http://Google.com/Alerts
• Your name
• Your company name
• Your clients
• Niche key words
• Your competition

28. Email Notifications

29. Email Notifications

30. Email Notifications
X

31. Email Notifications
X
100 more per day

32. Email Notifications
X =
100 more per day

33. Email Notifications
X =
100 more per day

34. http://Search.Twitter.com

36. Education
Based Marketing

37. How do we evaluate
this property?

38. How do we analyze this
site for our clients?

39. How does visibility help
marketability?

41. http://blog.ruggieriteam.com/

42. http://blog.ruggieriteam.com/2010/10/
sperry-van-ness-to-offer-renewable.html

43. http://www.slideshare.net/dougdevitre/six-ways-
to-build-your-online-brand-fo-REALTORS

45. Video Interviews

46. Video Listings
http://www.youtube.com/watch?v=91yMW8ZcKkE

47. Video Screen Capture
http://Camtasia.com
Text

50. http://www.slideshare.net/Ravi_Karandeekar/
tata-housings-inora-park-undri-pune-india

51. Online Document Storage

52. Communication
Architecture

53. 3 Questions
• What is the content?
• What is the right tool?
• Where does it go?

54. What is the content?
• Articles
• Pictures
• Videos
• Favorite websites
• Audio
• PowerPoint presentations
• Online documents
• Status update
45

55. What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• Hipcast
• SlideShare
• Box.net
• Ping.fm

56. Where does it go?
• Facebook
• Linkedin
• Twitter
• Blog
• Email
• RSS feed
• RSS reader

58. http://budurl.com/delegatethehow

59. Hire Doug for 2011
• List of 2011 Topics for Signature Series
• Past PowerPoint presentations
• Book Doug for 2011
• More FREE Resources
• Private consulting available

62. Special Thanks to the
NAR Commercial Signature Series
http://REALTOR.org/Commercial