This program was created for the National Association of REALTORS 2011 Convention in Anaheim California Communication Directors Networking Workshop. When you update your website who knows about it, just YOU? If staff, leaders, and members are not sharing your message online then chances are you are working much harder than necessary. The new age of social learning, sharing, and collaboration can amplify your communication strategy that mirrors what your members want, not just what you think they want. Reinvent your association by developing the new skill sets, systems that cost little money and focus on the strategic objectives of your REALTOR® Association.

1. Evolve from
Market Share
to Mind Share
@DougDevitre
www.ItsEitherNowOrNever.com

3. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

4. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

5. You
Member

9. Accountability Plan
http://surveymonkey.com/s/smaccountability 1 of 15 assessments

14. Share Videos
• Funny
• Video testimonials
• Special events
• Screen capture video
• Video tutorials

15. Skype Video
• Video call
• iPhone video calls
• Video screen share
• Video interviews on
YouTube

17. http://www.slideshare.net/dougdevitre/5-
things-you-didnt-know-about-skype-and-
why-they-are-costing-you-money

19. Share Photos
• Happy people
• Call to actions
• Special events
• Screen capture
• Things to do

20. Tech Tool Box
• Kodak Playtouch or EasyShare
• Camtasia, Jing, or Screenr
• Snag-it, Picnik, Photoshop
• iMovie, Windows Movie Maker
• iPhone, Android, Blackberry
• Logitech web cam

21. http://reassociations.ourtoolbar.com/

22. Mobile Communications
• App vs. mobile site
• e-Commerce
• Text message
auto-responders
• QR code

23. iPhone Apps
• Box.net/Dropbox • Yelp
• Twittelator Pro • TripAdvisor
• AudioMemos • BeatTheTraffic
• Dragon • Instagram
• Skype • UBroadcaster
• FeeddlerRSS • NAR Express

25. Ask Questions
• How can I make your day better?
• What is the best takeaway?
• What are you doing this weekend?
• What would you change about the MLS?
• Why do you invest in RPAC?

26. Calls to Action
• What do you want them to do?
• Appear on landing page with images
• Links to content, forms, etc.
• Specific actions stated with benefit in mind
• Remind to share on social media

27. Make it About the Members
• Photos of them
• Videos of them
• Twitter mentions
• Retweet their tweets
• Member of the day

28. Digg Digg

29. Roadblocks
• Association Executive
• Board of Directors
• Unskilled team
members
• Lack of strategy
• Lack of focus

30. Association Executives

31. Board of Directors

32. LMGTFY

34. http://ItsEitherNowOrNever.com
Now
MEMBERS DO THE It’s Either
MARKETING FOR YOU
SAVE MONEY AND TIME or
DO MORE WITH LESS
As a result of this book we guarantee your organization will:
Perform a situation analysis that identifies opportunities that correspond
with the organization’s strategic objectives.
Clarify roles and responsibilities of those needed to participate to arrive
NEVER
at expected outcomes.
Reinvent your strategic online communication
plan to remain relevant
Create a customized action plan that serves as the road map for future
success.
For associations, organizations, and companies
Included in this book:
Assessments to identify opportunities
Video tutorials to explain advance concepts
PowerPoint presentations to demonstrate processes
Templates to save time
Doug Devitre has helped many REALTOR® Associations
improve their communications to members using the latest
technology. Affordable, flexible, and easy to implement
solutions are prescribed from an in depth needs assess-­
ment of existing resources, skill sets, and availability of
time by those who participate.
By Doug Devitre
Digital Communications Architect