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How to Become a Digital Leader

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Digital technologies have emerged as disruptive forces within corporations across all industries. These fundamental changes require a new type of leadership that will enable innovation and transformation to fully embraced. Truly digital leaders hold the key. Digital leaders in modern corporations include the CIO, CTO, CDO, and CMO.

Publié dans : Direction et management

How to Become a Digital Leader

  1. 1. How to Become a Digital Leader: CIO/CTO/CDO/CMO Roles Redefining Leadership for Transformation & Innovation in the Digital Age Doug Floyd douglas.vincent.floyd@gmail.com | www.linkedin.com/in/dougvfloyd | @dougvfloyd | 510.682.1780
  2. 2. DIGITAL LEADERSHIP DIGITAL LEADERS ARE THE NEW RISING STARS IN THE WORKPLACE. THEY MUST UNDERSTAND HOW TECHNOLOGY IS TRANSFORMING SOCIETY AND TRANSLATE THESE CHANGES INTO BUSINESS IMPACT. THEY MUST BE DIGITALLY FLUENT IN 5 KEY TECHNOLOGIES THAT UNDERPIN THE NEW ERA: SOCIAL MEDIA MOBILE TECHNOLOGY ANALYTICS & BIG DATA CLOUD COMPUTING E-COMMERCE
  3. 3. DIGITAL STRATEGY & MATURITY MODEL DIGITAL LEADERS MUST ASSESS AND ENABLE THEIR ORGANIZATIONS TO PROGRESS ALONG THE DIGITAL MATURITY MODEL. THEY MUST DEFINE AN OVERARCHING STRATEGY FOR THE DIGITAL ORGANIZATION AND ACQUIRE DIGITAL TALENT.
  4. 4. DIGITAL LEADERSHIP ROLE PROGRESSION & EVOLUTION CIO CTO CDO CMO DIGITAL LEADERSHIP INVOLVES A PROGRESSIVE EVOLUTION OF RESPONSIBILTY & AUTHORITY FROM INFORMATION STEWARDSHIP TO FULL BUSINESS UNIT ACCOUNTABILITY.
  5. 5. CHIEF INFORMATION OFFICER (CIO)
  6. 6. CHIEF INFORMATION OFFICER (CIO) THE CIO ROLE HAS FOCUSED ON MANAGING IT SYSTEMS AND FUNCTIONS, WITH MORE EMPHASIS ON THE INTERNAL STAKEHOLDERS WITHIN THE ORGANIZATION.
  7. 7. CHIEF INFORMATION OFFICER (CIO) ALTHOUGH THE CIO ROLE HAS A BROAD SPECTRUM OF RESPONSIBILITIES, TOO MUCH FOCUS IS NEEDED ON LEGACY TOOLS & TECHNOLOGY.
  8. 8. CHIEF TECHNOLOGY OFFICER (CTO)
  9. 9. CHIEF TECHNOLOGY OFFICER (CTO) THE CTO HAS A MORE DYNAMIC ROLE THAT FOCUSES ON NEW APPLICATION DEVELOPMENT. THE CTO BLENDS TECHNOLOGY, OPERATIONS/DEV-OPS, AND CULTURE TOGETHER.
  10. 10. CHIEF TECHNOLOGY OFFICER (CTO) THE CTO FOCUSES MORE ON CLIENT INTERACTIONS IN ORDER TO BETTER DEVELOP PRODUCTS FOR CUSTOMERS.
  11. 11. CHIEF TECHNOLOGY OFFICER (CTO) THE CTO HAS MORE INFLUENCE WITH THE CEO AND BOARD OF DIRECTORS DUE TO THE INCREASED LEVEL OF BUSINESS RESPONSIBILITY.
  12. 12. CHIEF DIGITAL OFFICER (CDO)
  13. 13. CHIEF DIGITAL OFFICER (CDO) THE CDO DRIVES CHANGE AND TRANSFORMS THE ORGANIZATION BY INTEGRATING NEW DIGITAL TECHNOLOGIES WITH INTERNAL APPLICATIONS AND EXTERNAL MARKETING EFFORTS.
  14. 14. CHIEF DIGITAL OFFICER (CDO) THE CDO IS AN EXPERIENCED GENERAL MANAGER WHO DEVISES AND EXECUTES SOCIAL STRATEGIES USING DIGITAL TECHNOLOGIES.
  15. 15. CHIEF MARKETING OFFICER (CMO)
  16. 16. CHIEF MARKETING OFFICER (CMO) THE CMO HANDLES EXTERNAL MARKETING, INCLUDING CONTENT, CHANNELS, AND VALUE CHAIN.
  17. 17. CHIEF MARKETING OFFICER (CMO) THE CMO TRANSFORMS BOTH THE BUSINESS AND TECHNOLOGY LANDSCAPE WITH DIGITAL TECHNIQUES AND IS THE ULTIMATE OWNER OF THE DIGITAL STRATEGY.
  18. 18. CHIEF MARKETING OFFICER (CMO) THE CMO IS THE CHIEF INFLUENCE OFFICER WHO HANDLES DIGITAL CREATION IN ADDITION TO SPECIALIZED DISCIPLINES INCLUDING ANALYTICS AND DIGITAL ADVERTISING.
  19. 19. DIGITAL INNOVATION HOW DO DIGITAL LEADERS PROMOTE INNOVATION & TRANSFORMATION?
  20. 20. DIGITAL INNOVATION & TRANSFORMATION DIGITAL LEADERS MUST LEVERAGE EMERGING DIGITAL TECHNOLOGIES USING NEW PATTERNS OF INNOVATION IN ORDER TO GROW. DIGITAL LEADERS MAY CREATE VALUE BY UTILIZING DATA AND ANALYTICS TOOLS: PRODUCT AUGMENTATION ASSET DIGITIZATION NOVEL DATA COMBINATION SERVICE CAPABILITY CODIFICATION
  21. 21. DIGITAL TRANSFORMATION DIGITAL LEADERS MUST DRIVE DIGITAL TRANSFORMATION TO STREAMLINE & ENHANCE BUSINESS PROCESSES USING GAME CHANGING TECHNIQUES THAT HAVE NOT BEEN IMPLEMENTED IN THE MARKET. DIGITAL LEADERS ARE TRUE PIONEERS & RISK TAKERS.
  22. 22. DIGITAL LEADERS MUST INVEST IN CONSTANT LEARNING, TRAINING, AND SKILLS UPDATES DUE TO THE TORRID PACE OF CHANGE IN THE SPACE.
  23. 23. DIGITAL LEADERS WILL PLAY A PIVOTAL ROLE IN REDEFINING HOW TECHNOLOGY IS INTEGRATED INTO THE WORKPLACE OF TODAY AND TOMORROW.
  24. 24. Doug Floyd Digital Technology Strategist, Product Leader, & Program Manager specializing in transformative growth through digital technology solutions. Related Digital Leaders Content by Doug: How to Become a Digital Leader Video How to Become a Digital Leader White Paper Related Digital Technology Strategy Industry Landscape Content by Doug: How to Envision the Digital Technology Strategy Industry Landscape Presentation How to Envision the Digital Technology Strategy Industry Landscape Video How to Envision the Digital Technology Strategy Industry Landscape White Paper Related Agile Framework Selection Content by Doug: How to Select the Optimal Agile Framework Presentation How to Select the Optimal Agile Framework Video How to Select the Optimal Agile Framework White Paper Related Transformative Product & Program Management Content by Doug: How to Cultivate Transformative Product & Program Management Presentation How to Cultivate Transformative Product & Program Management Video How to Cultivate Transformative Product & Program Management White Paper Related Convergence of Startup Best Practices Content by Doug: How to Leverage the Convergence of Startup Best Practices Presentation How to Leverage the Convergence of Startup Best Practices Video How to Leverage the Convergence of Startup Best Practices White Paper How to Become a Digital Leader: CIO/CTO/CDO/CMO Roles Redefining Leadership for Transformation & Innovation in the Digital Age Doug Floyd douglas.vincent.floyd@gmail.com | www.linkedin.com/in/dougvfloyd | @dougvfloyd | 510.682.1780

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