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Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business

Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business


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Mobile Marketing

  1. 1. Social Thrive Marketing LLC <ul><li>Destiny Pearce CEO </li></ul>
  2. 2. Topics <ul><li>What Is Mobile Marketing </li></ul><ul><li>Types Of Mobile Marketing </li></ul><ul><li>What Types Of Benefits Mobile Marketing Provides </li></ul><ul><li>Impact & Potential Of Mobile Marketing </li></ul><ul><li>Mobile Marketing Strategies By Business Type </li></ul><ul><li>Mobile Maketing Case Studies And More.... </li></ul>
  3. 3. What Is Mobile Marketing According to the Mobile Marketing Association , &quot; Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.&quot;
  4. 4. MOBILE MARKETING <ul><li>The point is to engage in a meaningful two-way conversation with people who are truly interested and mobile marketing gives you that direct line of communication — constantly. </li></ul>
  5. 5. Types of Mobile Marketing <ul><li>· SMS (short message service) </li></ul><ul><li>· Also known as 'texting' </li></ul><ul><li>· MMS (multi-media message service) </li></ul><ul><li>· Messages that contain multi-media objects such as images, video and audio </li></ul>
  6. 6. Mobile Marketing <ul><li>· Location-Based Marketing </li></ul><ul><li>· Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology </li></ul><ul><li>QR Codes </li></ul><ul><li>(quick-response barcodes) </li></ul><ul><li>·Two-dimensional barcode </li></ul><ul><li>Mobile Banner Ads </li></ul><ul><li>Graphic display ads delivered to mobile devices equipped with Mobile content services. </li></ul>
  7. 7. Mobile Marketing <ul><li>Mobile Web Applications </li></ul><ul><li>· Browser-based web services such as the World Wide Web using a mobile device </li></ul><ul><li>· Utilizes WAP (Wireless Application Protocol) - an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly </li></ul><ul><li>Bluetooth (short-range wireless technology; up to approx. 33 ft) </li></ul><ul><li>· Also known as proximity marketing </li></ul><ul><li>· The localized wireless distribution of advertising content associated with a particular place. In other words, if you have a cell phone in the proximity of a marketing broadcast, your would be able to receive a message or advertisement </li></ul>
  8. 8. How It Works Text Messaging Marketing
  9. 9. Text Messaging Marketing/List Building <ul><li>Text message marketing is an interactive marketing technique that utlizes text message marketing is being increasingly used by consumer brands such as tv,sports,entertainers and other large national organzations to send news,updates,alerts,coupons and other time sensitive information </li></ul>
  10. 10. <ul><li>Subscribers sign up to receive text alerts from you by texting your unique mobile keyword to our shortcode (41242). Your keyword is typically your resturant name or an abbreviation. </li></ul>
  11. 11. Text Message Marketing <ul><li>Example: Text FRANKPIZZA to 41242 to get updates and offers from us once a week” </li></ul><ul><li>Put this verbiage on a sign in your window, in your print ads, on flyers, on posters, on your menu, on table tents....everywhere! Soon you will have a sizeable subscriber base. </li></ul><ul><li>Once you build a subcribers base you can use the msg portal to compose and schedule your messages and blast them out to your subscribers. </li></ul>
  12. 12. Text Message Marketing <ul><li>The text are delivered through a messaging platform so that the sending phne number will appear as 41242 </li></ul><ul><li>Send out football specials on Sunday sfternoon, “after school special” to catch the high school junior high crowd, “mid-week” special for the busy family, etc.. </li></ul>
  13. 13. Text Message Marketing <ul><li>If you have a mobile website you can embed a link to your mobile website right in the text message. So, you should set up a “Specials” page in the menu section of the website, and drive your customers directly to that page with a link in the text message. </li></ul>
  17. 17. Text Message Marketing/Benefits
  18. 18. Text Message Marketing <ul><li>Allows you to build an opt-in databse of customers you can send text alerts to them as needed. </li></ul><ul><li>Stay connected to your customers/clients 24/7 </li></ul><ul><li>Builds customer loyalty </li></ul><ul><li>Builds awareness </li></ul>
  19. 19. Why Is Text Message Marketing So Powerful? <ul><li>According to the Director of Research at Nielsen Mobile, &quot;People look at every text message they get&quot;, and they do so within 15 minutes. </li></ul><ul><li>Can you think of any other advertising medium where you are almost guaranteed that every person targeted will see your message? </li></ul>
  20. 20. Why Is Text Message Marketing So Powerful?
  21. 21. Text Messaging Marketing <ul><li>These are effective despite the following statistics: </li></ul><ul><li>The email address of your clients will change every three years. </li></ul><ul><li>The best email campaigns typically do not see higher than a 15% open and read-rate. 85% of the emails you send out are not even opened. </li></ul><ul><li>Only 37% of Americans are active* email users </li></ul>
  22. 22. Text Messaging Marketing <ul><li>Home address? Let’s see, you could send them direct mail pieces that would have an open rate of less than 1.5% and would have a cost starting at $.44 per piece. Or almost $44 per open piece of mail. </li></ul><ul><li>Plus American’s today move every 4.5 years which means a lot of the mail you send will not even be delivered. </li></ul>
  23. 23. The 3 reasons you can’t ignore! <ul><li>Your customer’s mobile phone number will likely be the same for the rest of their life due to mobile phone number portability now. Americans routinely switch from one service provider to another and take their phone number with them. </li></ul>
  24. 24. The 3 reasons you can’t ignore! <ul><li>When blasting a promotion out to a database of mobile phone numbers, 97% of them are read! Americans read their text messages </li></ul>
  25. 25. The 3 reasons you can’t ignore! <ul><li>The final reason is the most important of all. 92% of the Adult population have a cell phone and half of those 279 million people will have a smart-phone by Christmas next year. </li></ul>
  26. 26. Text Messaging Marketing <ul><li>Regardless of your type of enterprise there is something you can offer your current clients that will encourage them to engage with their cell phone. When they text YOURBUSINESSNAME to 72727, they are in the database. Now you can market to them timely over the coming years driving revenue, pushing them into your social networks, asking them to refer friends, and more! </li></ul>
  27. 27. Mobile Marketing
  28. 28. <ul><li>Drives repeated customers </li></ul><ul><li>Increase brand and awareness </li></ul><ul><li>Builds relationships with customers </li></ul><ul><li>Instant direct communication </li></ul><ul><li>Permission to deliver our timely reminders to these leads </li></ul>Overview/Text Messaging Marketing
  29. 29. Mobile Banner Ads
  30. 30. Mobile Banner Ads <ul><li>· Graphic display ads delivered to mobile devices equipped with Mobile content services. </li></ul><ul><li>· Ads appear within mobile content allowing the user to click through to a page optimized for a mobile browser experience. </li></ul><ul><li>Mobile marketing ads can be saved and forwarded by customers who receive them, meaning you are able to reach a broader audience with no extra time, cost or effort on your part. </li></ul>
  31. 31. Mobile Banner Ads
  32. 32. Mobile Marketing/Mobile Ad Networks <ul><li>A mobile ad network is an Internet platform provided by a media company on which marketers advertise their products and services on a publisher's web page across mobile devices, including cell phones. Online publishers must partner with a mobile network provider to establish a presence on the network. A mobile network provider could be a large or small media company or an Internet search company. An online publisher is any company that provides content to media devices. </li></ul>
  33. 33. Mobile Adnetworks <ul><li>Admob </li></ul><ul><li>Jumptap </li></ul><ul><li>Yeah mobi </li></ul><ul><li>Sponsermob </li></ul><ul><li>Mobpartner </li></ul><ul><li>Moolahmedia </li></ul><ul><li>Adfonic </li></ul><ul><li>Mojiva </li></ul>
  34. 34. QR CODES
  35. 35. <ul><li>A QR code is a 2 dimensional barcode that looks like a box with black and white squares in random order. Almost looks like a piece of modern art. QR stands for “Quick Response” and was invented in Japan to keep track of automotive parts at DENSO corporation. </li></ul><ul><li>QR codes can be scanned by a smart phone with a QR code reader application and quickly send the scanner to a text message, simple text, contact information on a VCard, a telephone number, and email message or any URL link. This includes YouTube videos, PayPal links, social media sites, iTunes links, mobile websites, Google maps location or an event on a VCalendar. </li></ul>QR Codes
  36. 36. QR Code How It Works
  37. 37. QR Codes <ul><li>QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. </li></ul>
  38. 38. QR Code Common Uses
  39. 39. QR Codes How To Make Your Business Facebook Fanpage Go Virual With Qr Codes
  40. 40. QR Code Marketing <ul><li>Is business slow? </li></ul><ul><li>Are you trying to increase website traffic and </li></ul><ul><li>Foot traffic to your local business? </li></ul><ul><li>Do you want your Business facebook fanpage </li></ul><ul><li>to go virual? </li></ul><ul><li>Then You Need To Reward Your Customers!! </li></ul>
  41. 42. Live Example
  42. 43. Benefits of QR Code Marketing <ul><li>Every QR code scan can equal to a facebook like </li></ul><ul><li>Allows you to build up you facebook page </li></ul><ul><li>likes+share=virual facebook fan page </li></ul><ul><li>Qr Code scans can pay off mulitple times for your business even if they was only one Qr code scan </li></ul>
  43. 44. QR Code Case Study <ul><li>Sir Speedy </li></ul><ul><li>On behalf of a customer, the printing franchise developed a QR code campaign to heighten awareness of a condominium building the owner needed occupied as soon as possible. A direct-mail postcard included the QR code, which led to a website containing floor plans, photos and other condo information. </li></ul><ul><li>The results don’t separate responses between the QR code and the toll-free phone number, but the campaign produced a 3.2% response rate (148 people) and an 18% sales conversion rate. </li></ul><ul><li>Source: Sir Speedy </li></ul>
  44. 45. QR Code Case Studies <ul><li>Mountain Dew, Taco Bell and Frito Lay </li></ul><ul><li>Note, Mountain Dew and Frito Lay are PepsiCo companies; PepsiCo is one of my clients for internal communications consulting </li></ul><ul><li>Mountain Dew and Taco Bell partnered for a promotion in which customers could scan a QR code on drink cups in order to get free music downloads. By late March, the campaign had generated nearly 200,000 QR code scans. </li></ul><ul><li>Source: Anthony Cerreta </li></ul>
  45. 46. 10 Reasons Why You Need A Mobile Website <ul><li>In order to achieve a website that will render on these smaller screen mobile devices a new set of code and standards has been developed and is totally different from the code your “desktop” website was built on. </li></ul><ul><li>With the roll out of HTML5 you can now have a “light weight” version of your current website and display the most relevant pages to your mobile visitors. </li></ul><ul><li>Having a mobile website will allow your pages to load much quicker and also be indexed in the new mobile search engines. </li></ul>
  46. 47. Mobile Websites <ul><li>Scan these Qr Codes </li></ul><ul><li>To our demo mobile </li></ul><ul><li>Websites </li></ul><ul><li>Qr codes lead to a </li></ul><ul><li>Resturant and Beauty </li></ul><ul><li>Salon mobile website </li></ul>
  47. 48. 10 Reasons Why You Need A Mobile Website <ul><li>Mobile searches are primarily for phone, contact and address information. </li></ul><ul><li>Your visitors will not stay on a website if they have to “do the pinch and pull” </li></ul><ul><li>Having a mobile compatible website will get you listed in the mobile search engines. </li></ul><ul><li>Mobile websites are easier for mobile visitors to take action. </li></ul><ul><li>95% of current websites will not render correctly on mobile devices </li></ul><ul><li>Your current site loads very slowly on mobile devices </li></ul>
  48. 49. 10 Reasons Why You Need A Mobile Website <ul><li>As you can see having a mobile website just makes sense… they will load quicker, be indexed in the mobile search engines and your visitors are more likely to do business with you because you will be able to display exactly what they are looking for. </li></ul>
  49. 50. COMMON USES/MOBILE WEBSITE? <ul><li>You can provide a link to your mobile websites when visitors opts into your mobile list. </li></ul><ul><li>Create introduction video introducing yourself (builds rapport and trust). </li></ul><ul><li>Market your mobile websites on mobile devices through mobile and networks embeed into QR codes. </li></ul>
  50. 51. 10 Reasons Why You Need A Mobile Website <ul><li>This new technology was developed exclusively for smart phone and mobile websites so visitors could easily make a phone call directly from their mobile phones. </li></ul><ul><li>Adds click to call technology to your mobile website so your mobile visitors can click your phone number and be instantly connect to you. </li></ul><ul><li>Having click to call on your mobile website will lead to more calls, clients and profits! </li></ul>
  51. 52. <ul><li>The kicker: In exchange for the ad-support, the Grocer in this instance will do the same for the Insurance agency. The grocer implements a POS promotion that states, Text HYVEE to 72727 for your chance at a $400 grocery shopping spree </li></ul>Example
  52. 53. Mobile Website Features
  53. 54. Mobile Website/Goodies <ul><li>Video & Multimedia Add audio clip: Add a short audio clip to your page. Add video clip: Add a short audio clip to your page. Add Youtube video’s: Add a short audio clip to your page. </li></ul>
  54. 55. Mobile Website/Goodies <ul><li>Tell a friend: Add a link to a page that allows your vistiors to recommend your website to their friends </li></ul>
  55. 56. Mobile Website/Goodies <ul><li>General Click to Call Feature: Add a link to your page that visitors can just click to call your phone number </li></ul>
  56. 57. Advertising In Mobile/Goodies <ul><li>Admob: Place admob ads on your site, and earn money as vistors click on the ads. </li></ul>
  57. 58. Mobile Website/Goodies <ul><li>Bango: Add a bango payment link to your page to enable visitors to pay you throught their mobile phone. </li></ul>
  58. 59. Mobile Website/Goodies <ul><li>Rss Feed: Add a link that allows vistors to click and view the latetest RSS Feeds from any website (RSS source) of your choice using Google Mobile RSS </li></ul>
  59. 60. Mobile Website/Goodies <ul><li>Google Checkout: Add a link that allows vistors to click and pay you through google checkout </li></ul>
  60. 61. Mobile Website/Goodies <ul><li>Phonebook: Add a link that allows your vistors to click & add your contact details to their mobile phone’s Phone Book. </li></ul>
  61. 62. Mobile Website/Goodies <ul><li>Reader Hcard: Add an hCard to your website to enable software on your visitor’s computer such as Microsoft Outlook to automatically read and store your contact information </li></ul>
  62. 63. Mobile Website/Goodies <ul><li>Driving Directions: Enable you vistitors to view step by step instructions to reach a specific location ( your office, home,etc.) from wherever they are. Add to </li></ul>
  63. 64. Mobile Website/Goodies <ul><li>Paypal Donate: Add a link that allows vistors to pay donation to you through Paypal Advertising In Mobile </li></ul>
  64. 65. General Goodies <ul><li>Add a date/time stamp to your page to indicate when the page was last updated </li></ul>
  65. 66. Mobile Website/Goodies <ul><li>Ecommerce Paypal: Add a link that allows vistors to click and pay you through Paypal. </li></ul>
  66. 67. Mobile Website/Goodies <ul><li>Google Search: Add a google search box to your webpage Google News: Add a link to the latest news snippets covering diverse topics on your web page. </li></ul>
  67. 68. Mobile Website/Goodies <ul><li>Google Adsense: Place google ads on your site and earn , earn money as vistors click on the ads. </li></ul>
  68. 69. Mobile Website/Goodies <ul><li>Add a link to the latest </li></ul><ul><li>News snippets cover </li></ul><ul><li>Diverse topics on your </li></ul><ul><li>Web page. </li></ul>
  69. 70. Website Statitics <ul><li>Allows the User To add a hit counter to the webpage </li></ul>
  70. 71. Mobile Website/Goodies <ul><li>Add A link to your </li></ul><ul><li>page That when clicked displays a map of a particular are(your business location etc.. </li></ul>
  71. 73. Text Messaging Marketing Common Uses
  72. 74. <ul><li>With hundreds (or even thousands) of people attending your events, Group Texting gives you a better way to acquire customer data. </li></ul><ul><li>Allow your customers to signup for notifications and marketing messages on their mobile phones </li></ul><ul><li>Your customers text your Keyword in and we'll automatically add them to your contact list. </li></ul>Common Uses/Event Marketers
  73. 75. <ul><li>Cut through the clutter of nightlife promotions with text messages that can't be ignored. </li></ul><ul><li>Send mobile VIP passes, information about food & drink specials, and special prizes. </li></ul><ul><li>  Long code messaging is truly two-way, your customers can instantly respond to your offers. </li></ul>Common Uses/Nightlife - Bars, Lounges & Nightclubs
  74. 76. <ul><li>Text listings to customers to review based on pre-submitted criteria they have sent to you; allows them to select houses they would like to see from your list and text you back or call you to schedule </li></ul><ul><li>Post signs by each home with “Text Keyword House1234 (example) to 41242 to receive more information on this house” </li></ul><ul><li>These solutions will allow the realtor to build a database of of interested prospects that they can follow up with as needed. </li></ul>Common Uses/Real Estate
  75. 77. <ul><li>Builds customer loyalty. You can upsell your current customers and drive foot traffic on slow nights. </li></ul><ul><li>Hot summer afternoon? Offer a special on iced coffee. </li></ul><ul><li>Want to reward repeat customers? Allow them to text in to receive special deals.  </li></ul>Common Uses/Restaurants'
  76. 78. <ul><li>Build relationships by giving back to your customers. Use text messaging to send coupons, sneak preview sales, and exclusive offers directly to your customers' cell phones. </li></ul><ul><li>Drives foot traffic on slow nights. </li></ul><ul><li>SMS is an inexpensive and trackable way to drive purchases. </li></ul>Common Uses/Retail
  77. 79. <ul><li>Reach your entire student body in a matter of minutes. Whether you're dealing with a campus emergency, inclement weather, or general information, group SMS is a fast, affordable way to reach hundreds or thousands of students in minutes.  </li></ul>Common Uses/Schools & Universities
  78. 80. Tanning Salons.Massage Studios/Hair Salons <ul><li>· Allow customers to schedule appointments </li></ul><ul><li>· Allow customers to pre-pay for services </li></ul><ul><li>· Send customers notifications of cancellations / re-schedules / schedule vacancies </li></ul><ul><li>· Allow customers to sign up for loyalty programs </li></ul><ul><li>Hair Salons: </li></ul><ul><li>· register customers / potential customers to receive weekly hair care tips (can be SMS or can be videos that actually demo the tips) </li></ul>
  79. 81. Physicians / Dentists / Hosptials / Other Medical Facilities <ul><li>· Send reminders about upcoming appointments </li></ul><ul><li>· Send test results </li></ul><ul><li>· Send new patient instructions </li></ul><ul><li>· Allow patients to schedule appointments </li></ul><ul><li>· Send customers notifications of cancellations / re-schedules / schedule vacancies </li></ul><ul><li>· Send monthly healthy living newsletters </li></ul>
  80. 82. Fitness Club <ul><li>· Post class schedules </li></ul><ul><li>· Allow customers to get reservations for special services (tanning, massages, fitness trainers, etc.) </li></ul><ul><li>· Send customers notifications of cancellations / re-schedules / schedule vacancies </li></ul><ul><li>· Allow customers to make monthly membership payments or pre-pay special services payments </li></ul><ul><li>· Send monthly newsletters to members </li></ul>
  81. 83. Non-profit Organizations <ul><li>· Send volunteers notices about upcoming events which need volunteer assistance </li></ul><ul><li>· Allow the public to make donations to your organization </li></ul><ul><li>· Allow the public to register to participate in events sponsored by your organization </li></ul><ul><li>· Send monthly newsletters to volunteer & donation databases (obviously after registration indicating interest) </li></ul><ul><li>· Allow the public to sign up as a volunteer </li></ul>
  82. 84. When you work so hard and pay so much to get the one exposure, get them to text-in!
  83. 85. How We Can Assist You with Mobile Marketing <ul><li>• Evaluate your mobile marketing needs to determine our best recommendation to meet your business needs </li></ul><ul><li>• Train you to utilize any mobile vendor content management systems to manage your 'opt-in' list and campaigns </li></ul><ul><li>into your overall marketing strategy to insure all elements of your strategy are as effective as possible; and as needed, work with you to facilitate this integration results. </li></ul><ul><li>◦ </li></ul>
  84. 86. How We Can Assist You with Mobile Marketing <ul><li>• Give you ideas to help you build up your 'opt-in' list, and if needed work with you to implement these programs </li></ul><ul><li>• Insure you are well-versed in regulations for utilizing mobile marketing </li></ul><ul><li>• Serve as an on-going resource for ideas to generate successful and effective mobile marketing campaigns </li></ul><ul><li>• Teach you how to integrate mobile marketing </li></ul>
  85. 87. Our Services <ul><li>Facebook Applications </li></ul><ul><li>Qr Code Marketing </li></ul><ul><li>Mobile Website Creation </li></ul><ul><li>Text Message Marketing </li></ul><ul><li>Mobile App Development </li></ul><ul><li>Mobile App Marketing </li></ul><ul><li>For updates,news,alerts and discounts text Socialthrive to 41242 or visit our mobile site@ socialthrivemarketing.mobi </li></ul>
  86. 88. Contact Details <ul><li>5500 West Rogers Av Baltimore,MD 21215 </li></ul><ul><li>410-630-1389 </li></ul>