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WHAT DO PR’S REALLY NEED An (unfinished) View of Post Digital PR
THE 7 DEADLY ESSENTIALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING SOLUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING INTELLIGENCE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING SHARE OF MIND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING BEHAVIOURAL COMMITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LANDSCAPING TACTICAL AIDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING & MANAGEMENT ,[object Object],[object Object],[object Object]
PLANNING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING PURPOSE AND VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING  CORE PROCESSES AND DE-CENTRALISATION - TACTIC ,[object Object],[object Object],[object Object],[object Object],[object Object]
MONITORING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVALUATION A range of  measures based landscaping and previously identified measures. Provision to drill down and gain added information data (which may require purchasing access to information) Presented as content in the portal, downloadable in Word or PDF format. Provision for annotation and sharing  Provision for downloading  as widgets
INSIGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What Do Pr’S Really Need

  • 1. WHAT DO PR’S REALLY NEED An (unfinished) View of Post Digital PR
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. EVALUATION A range of measures based landscaping and previously identified measures. Provision to drill down and gain added information data (which may require purchasing access to information) Presented as content in the portal, downloadable in Word or PDF format. Provision for annotation and sharing Provision for downloading as widgets
  • 16.